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R.E.M. Beauty

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R.E.M. Beauty LLC
r.e.m. beauty
IndustryCosmetics
FoundedNovember 12, 2021; 3 years ago (2021-11-12)
FounderAriana Grande
Headquarters1880 Century Park E #1600,
Los Angeles
,
California, United States
Area served
Worldwide
Key people
Ariana Grande (Founder, Owner, Chairwoman),
Michelle Shigemasa (CEO),
Sarah Schwartz (Creative Director)
Products
RevenueUS $88.7 million (2023)[1]
OwnerAriana Grande/Venture Capital
Websiterembeauty.com

R.E.M. Beauty is a cosmetics brand by Ariana Grande, that was launched on November 12, 2021.[2]

History

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In August 2021, several billboards appeared across Times Square in New York City, saying "r.e.m. coming soon."[3] The pop singer and actress later revealed that her beauty line "is officially on its way".[4] Grande officially launched her cosmetic company on November 12, 2021.[5] Her first collection is named: Chapter 1: Ultraviolet.[6] The company's name is inspired by one of Grande's songs, "R.E.M.", which was released in 2018.[7]

After their launch, many of their cosmetic products were distributed throughout Ulta Beauty stores, as of March 2022.[8][9] Forbes reported that R.E.M. Beauty was one of the brands boosting Ulta's driving gross margin due to strong consumer demand.[10][better source needed]

In January 2023, Forbes announced that Grande is set to acquire the physical assets for the brand, for an estimated $15 million from Forma Brands—the parent company of Morphe Cosmetics—after the company filed for bankruptcy earlier that month, ending their licensing agreement.[11]

In February 2023, the cosmetics company hired Michelle Shigemasa as its chief executive officer and Sarah Schwartz as its creative director.[12][13]

In May 2023, the company announced a strategic investment with Sandbridge Capital, which would support global expansion, including participation from Strand Equity and Grande's long-term collaborators HYBE America, Live Nation Entertainment, and Universal Music Group.

Products

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Chapter 1: Ultraviolet line featured 12 core products, including a range of individual shades, for both lips and eyes. In March 2022, Grande released the brand's Chapter 2: Goodnight and Go line. In addition to a selection of new skincare products—an under-eye balm, lash and brow serum, and face mist—the collection also contained makeup staples such as versatile cheek and lipstick and additional sets of eyelash extensions.[14] Then, she released Chapter 3: On Your Collar, which included various lip products, and Chapter 4: Out Of Body, which included a concealer available in 60 different shades.[15] In early 2023, she released the collection "thank u, next", which included four additional products, and was a limited edition based on her eponymous 2018 single.[16] In Fall 2023, the brand introduced the Sweetener Foundation line, which came in 60 shades, covering a vast range of fair to deep skin tones.[17]

Awards

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In May 2022, the cosmetic company won the award for "Best New Brand" at the Readers' Choice Awards from Allure,[18] with Flourishing Lengthening Mascara being awarded for "Best Mascara (Length)" in the category of "Best Eye Makeup" of 2022 at its annual Best of Beauty Awards.[19]

Award Year Category Recipient(s) and nominee(s) Result Ref.
Allure Best of Beauty Awards 2022 Best New Brand[a] r.e.m. beauty by Ariana Grande Won [18]
Best Eye Makeup (Length)[a] Won [19]
Cosmopolitan UK Beauty Awards Best Concealer[b] Won [20]
Ex. Awards Best Buzz Marketing/Influencer Program Silver [21]
SELF Healthy Beauty Awards Best Liquid Eyeliner Won [22]
Selfridges Beauty Awards Launch of the Year Won [23]
Webby Awards Best Fashion & Beauty[c] Won [24]
Best Mobile User Interface[c] Won
Best Mobile Visual Design - Aesthetic Won
Cosmopolitan Holy Grail Beauty Awards 2023 Best Liquid Eyeliner Won [25]
Cosmopolitan Readers’ Choice Beauty Awards Best Celebrity Brand Won [26]
Glamour Beauty Awards Best Face Mist[d] Won [27]
Best Eyeshadow[d] Won
InStyle Best Beauty Buys Best Liquid Eyeliner Won [28]
PETA's Libby Awards Heroes — Favorite Celeb Cruelty-Free Beauty Brand Nominated [29]
Lifestyle — Favorite Cruelty-Free Beauty Product Nominated [30]
Style Beauty Awards Best Celebrity Brand Nominated [31]
Vogue Beauty Awards The New Kid On The Block[e] Won [32]

Notes

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  1. ^ a b Readers' Choice Award
  2. ^ Cosmopolitan Winter Beauty Award
  3. ^ a b People's Voice Winner
  4. ^ a b Glamour Beauty & Wellness Awards
  5. ^ Vogue British Beauty Awards

References

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  1. ^ Zuvela, Teneal (April 9, 2024). "These Are The World's Wealthiest Celeb Beauty Brands". Marie Claire. Archived from the original on April 11, 2024. Retrieved April 11, 2024.
  2. ^ Chew, Nicole (November 9, 2021). "Ariana Grande's new R.E.M Beauty line is here and it's out of this world". FirstClasse. Retrieved September 26, 2023.
  3. ^ Etienne, Vanessa (August 26, 2021). "Looks Like Ariana Grande's Beauty Brand R.E.M. Is Coming Soon". People. Archived from the original on February 2, 2023. Retrieved February 1, 2023.
  4. ^ Nesvig, Kara (September 10, 2021). "Ariana Grande's r.e.m. beauty Has Been Two Years in the Making". Teen Vogue. Archived from the original on February 2, 2023. Retrieved February 1, 2023.
  5. ^ Ishmael, Aiyana (November 8, 2021). "Ariana Grande's r.em. beauty Has a Launch Date". Teen Vogue. Archived from the original on February 2, 2023. Retrieved February 1, 2023.
  6. ^ Rosenstein, Jenna (November 12, 2021). "Ariana Grande's Makeup Brand, r.e.m. beauty, Is Available Right Now". Harper's Bazaar. Archived from the original on May 20, 2022. Retrieved February 21, 2023.
  7. ^ Coates, Hannah (November 8, 2021). "Ariana Grande on Her New Makeup Line R.E.M. Beauty, From Her Favorite Product to Her Space-Age Inspirations". Vogue. Archived from the original on February 2, 2023. Retrieved February 1, 2023.
  8. ^ Manso, James (March 25, 2022). "Ariana Grande's R.E.M. Beauty Heads to Ulta". WWD. Archived from the original on February 2, 2023. Retrieved February 21, 2023.
  9. ^ Olson, Samantha (June 17, 2022). "Ariana Grande Debuts Chapter 3 of R.E.M. Beauty with a Bang(s)". Seventeen. Archived from the original on February 2, 2023. Retrieved February 1, 2023.
  10. ^ Cohan, Shelley (May 26, 2022). "Strong Customer Demand Leads Ulta Beauty To A 21% Sales Increase". Forbes. Archived from the original on June 3, 2022. Retrieved June 3, 2022.
  11. ^ Ty Roush (January 31, 2023). "Ariana Grande Will Reportedly Acquire Her Beauty Brand's Assets For $15 Million". Forbes. Archived from the original on January 31, 2023. Retrieved January 31, 2023.
  12. ^ Manso, James (February 24, 2023). "Ariana Grande's R.e.m. Beauty Hires New CEO". WWD. Retrieved March 7, 2023.
  13. ^ Sophie, Smith (February 27, 2023). "Ariana Grande's r.e.m. beauty shakes up senior team with new CEO and Creative Director". TheIndustry.beauty.
  14. ^ Rosenstein, Jenna; Dodson, Tiffany (April 18, 2022). "Ariana Grande's Makeup Brand, r.e.m. Beauty, Is Now Available at Ulta". Harper's Bazaar. Archived from the original on May 20, 2022. Retrieved June 3, 2022.
  15. ^ "Everything You Need To Know About Ariana Grande's R.E.M Beauty Line". Elle. July 29, 2022. Archived from the original on August 9, 2022. Retrieved August 9, 2022.
  16. ^ Rowley, Glenn (January 18, 2023). "Ariana Grande Drops R.E.M. Beauty 'Thank U, Next' Collection". Billboard. Retrieved April 22, 2023.
  17. ^ Parris, Naomi (September 22, 2023). "Ariana Grande's R.E.M. Beauty Sweetener Foundation Is a Hit". PopSugar. Retrieved October 28, 2023.
  18. ^ a b "These Are the Winners of Our Allure Readers' Choice Awards for 2022". Allure. May 16, 2022. Archived from the original on May 18, 2022. Retrieved June 3, 2022.
  19. ^ a b "Best of Beauty 2022: Eye Makeup". Allure. September 13, 2022. Archived from the original on January 29, 2023. Retrieved February 1, 2023.
  20. ^ "The 2022 Cosmopolitan Winter Beauty Awards". Cosmopolitan. November 23, 2022. Archived from the original on December 10, 2022. Retrieved December 13, 2022.
  21. ^ "Fragrance Awards".
  22. ^ "The 12 Best Mascara, Eyeshadow, Eyeliner, and Brow Products of 2022". SELF. July 19, 2022. Archived from the original on July 28, 2022. Retrieved July 28, 2022.
  23. ^ "Selfridges Beauty Awards 2022". Selfridges Beauty Awards. Archived from the original on October 19, 2022. Retrieved October 19, 2022.
  24. ^ "R.E.M. Beauty by Ariana Grande". Webby Awards. Archived from the original on February 23, 2023. Retrieved February 21, 2023.
  25. ^ Balsamo, Lauren (May 1, 2023). "Cosmopolitan's 2023 Holy Grail Beauty Awards". Cosmopolitan. Archived from the original on May 1, 2023. Retrieved May 8, 2023.
  26. ^ Balsamo, Lauren (September 6, 2023). "The 2023 Cosmopolitan Readers' Choice Beauty Awards". Cosmopolitan. Archived from the original on September 7, 2023. Retrieved November 23, 2023.
  27. ^ "Introducing the 228 Best Beauty & Wellness Products of 2023". Glamour. November 13, 2023. Archived from the original on November 13, 2023. Retrieved November 13, 2023.
  28. ^ Pai, Deanna (June 20, 2023). "The Best Makeup Products of 2023". InStyle. Retrieved September 3, 2023.
  29. ^ "2023 Libby Awards — Heroes". People for the Ethical Treatment of Animals. Archived from the original on November 8, 2023. Retrieved December 1, 2023.
  30. ^ "2023 Libby Awards — Lifestyle". People for the Ethical Treatment of Animals. Archived from the original on November 11, 2023. Retrieved December 1, 2023.
  31. ^ "Style Beauty Awards 2023". The Times. Archived from the original on March 26, 2023. Retrieved April 28, 2023.
  32. ^ "Meet The Winners Of The Vogue Beauty Awards 2023". British Vogue. April 20, 2023. Archived from the original on August 20, 2023. Retrieved September 3, 2023.
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