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Guess Who (EP)

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Guess Who
Digital cover
EP by
Itzy
ReleasedApril 30, 2021 (2021-04-30)
StudioJYPE Studios
Genre
Length18:58
Language
  • Korean
  • English
LabelJYP
Producer
Itzy chronology
Not Shy
(2020) 		Guess Who
(2021) 		What'z Itzy
(2021)
Singles from Guess Who
  1. "In the Morning"
    Released: April 30, 2021

Guess Who (stylized as GUE?? WHO) is the fourth extended play by South Korean girl group Itzy. It was released by JYP Entertainment on April 30, 2021. The EP was released for pre-order on March 22,[2] and contains six tracks, including the lead single "In the Morning". The physical album comes in three versions: Day, Night, and Day&Night. The EP is primarily a rap-styled K-pop record that combines EDM, hip hop, dance, dance-pop, trap, Latin trap and bossa nova elements.

Guess Who was subject to generally mixed reviews from music critics, who complimented the record's cohesiveness; however, some found the material controlling the vitality of the group. The EP was commercially successful, marking Itzy's first and highest entry on the US Billboard 200, peaking at number 148, and peaking at number 2 on the Gaon Album Chart. In May 2021, Guess Who was certified Platinum by the Korea Music Content Association.

The lead single, "In the Morning", peaked at number 10 on the Gaon Digital Chart, becoming the group's fifth top-ten single, as well as the group's third single to enter the top five of the Billboard World Digital Song Sales chart. To promote the EP, the group performed on several South Korean music show programs, such as M Countdown and Inkigayo.

Background

[edit]

On March 22, Itzy released the first poster for their upcoming EP, Guess Who.[3] This was posted alongside pre-order information and a preview of the EP content.[2] JYP Entertainment said in a statement that the upcoming release would feature a sound that "come as a surprise for their fans".[2] The label added that the group "would come up with offbeat dance moves and styling to showcase something different this time".[2] On April 12, 2021, the group unveiled the track listing to the EP on the group's official SNS accounts and website, revealing "In the Morning" as the lead single.[4] The next day, the night version of a group teaser was revealed.[5] The next group teaser was released on April 14.[6] Starting from April 15, a series of teasers were posted everyday for the group's official social media.[7][8] On April 25, Itzy released the highlight medley for their EP.[9] The first music video teaser for "In the Morning" was released on April 26.[10] On the next day, the second music video teaser for the song was published.[11] On April 28, the third music video teaser for the lead single was published.[12]

Composition

[edit]

The standard edition of Guess Who is slightly under nineteen minutes long. The album features six songs which incorporate elements from country strings to lo-fi rhythms, and showcase the band's vocal skills.[13][8] "In the Morning" was co-written and co-produced by JYP Entertainment founder Park Jin-young, who had previously worked on two of the group's hit singles, "Icy" and "Not Shy".[8] Other producers featured on the record include hitmakers Earattack, who worked with Got7, and frequent Kang Daniel collaborator JQ.[8] During a press event for the EP, the members shared that the title of Guess Who refers to how they show different emotions and personas in the songs while exploring their musicality.[13]

Personally, I think we'll be able to show our fans a deeper and more mature side of us through this album. This album is not just bright with happy songs, it's like our own takes and immersions complete the music and performance. Compared to the previous ones, I think our expressions and [the] stories we're telling may be the main point of this album

— Chaeryeong on the album's meaning.[14]

Songs

[edit]

Inspired by the popular game Mafia, "In the Morning" is a "powerful" hip hop track with an "addictive" dance-trap composition, heightening the track's core concepts of ambiguity and suspense.[14][13][9][15] The track's chorus sees the group explore various vocal styles backed by a "trippy" synth.[15] Lyrically, the song is about secretly stealing someone's heart.[15] The second song, "Sorry Not Sorry" is a "playful" and "laidback" track with a bouncy rock-inflected production that "highlights the title's devil-may-care attitude".[16][14][9] "Kidding Me", the third song, is an EDM song with a strong hip-hop beat and direct warning about demanding to be taken more seriously.[17][14][9] The song features trap drums and a "compelling" dance break.[16] The fourth song, "Wild Wild West" is a track with guitar loops and a sound reminiscent of western American music.[9] The song addresses a dangerous, unexpected attraction.[14] Sofiana Ramli from NME described it as "a fun epilogue to their rodeo-themed Not Shy".[16] The fifth track, "Shoot!" is a "boss-like" bossa nova and Latin trap song about slowly luring people into a lovestruck spell.[18][19][14] It employs a "futuristic" sound with a variety of musical instruments.[18] The closing track, "Tennis (0:0)" is a soft medium dance-pop and bubblegum pop track.[9][14][16] The song combines the five members' "sweet" voices with ordinary instruments such as an acoustic guitar and analog drum beats.[18] The track's title and lyrics refer to a game of tennis and how it ends with a score of 0:0, symbolizing that at the end it is "all about love and not winning fights".[18] In an interview with NME Ryujin revealed that she was inspired by Selena Gomez's "Bad Liar" while recording "Tennis".[20]

Promotion

[edit]

On March 2, 2021, JYP Entertainment uploaded a teaser poster with the EP's name, also announcing the release date.[8] Pre-orders for the album began on March 22.[2] On April 12, Itzy revealed the title of the album's lead single "In the Morning" and posted the album's track list.[8] Guess Who was released worldwide on April 30 through JYP in conjunction with the music video for "In the Morning".[9] In celebration of their comeback, the group held an online press conference an hour before the release to talk about the album.[21] On May 1, Itzy appeared on the South Korean TV show Knowing Bros.[22]

Singles

[edit]

"In the Morning" was released as the lead single from Guess Who on April 30, 2021.[8] An accompanying music video for the song, was uploaded to JYP's YouTube channel simultaneously with the single's release.[13] In three days, the music video reached fifty million views.[23] Itzy promoted the song with televised live performances on various South Korean music programs including M Countdown, Show! Music Core, Music Bank and Inkigayo.[24]

Critical reception

[edit]
Professional ratings
Review scores
SourceRating
IZM[17]
NME[16]
Pitchfork5.5/10[1]

Sofiana Ramli of NME awarded the extended play 4 out of 5 stars, describing it as "by far Itzy's most cohesive project in terms of sound".[16] The reviewer commended the hip hop musical direction on this record as the girl group "seem to have successfully found a brand of maximalist pop that works for them."[16] In a mixed review, Joshua Minsoo Kim of Pitchfork found that, although their debut "established the quintet as a massive new force in the industry", their latest release, Guess Who, was a disappointment, commenting that with the EP, Itzy "became more uncomfortable being themselves in the process".[1] IZM's Dayeol Jeong felt the album "which must passively follow a set direction, controls the vitality of the five girls."[17]

Commercial performance

[edit]

On April 28, Guess Who surpassed 260,000 preorders, making it their best-selling album surpassing Not Shy with 200,000 copies.[25] According to Korea’s Hanteo Chart, the EP garnered sales of 200,130 copies in the first week of release from April 30 to May 6.[26] The EP debuted at number 1 on the Gaon Retail Album Chart with 58,291 copies sold in a week.[27] In South Korea, Guess Who debuted and peaked at number 2 for the week ending May 1, 2021.[28] The EP also entered at number 5 on the Gaon Album Chart for the month of April 2021 with less than a day of tracking and selling 232,570 copies.[29] All songs from Guess Who entered the Gaon Download Chart. Hugh McIntyre of Forbes described the EP as a bestseller in South Korea.[30] It was later certified as Platinum for over 250,000 shipments in Korea by the Korea Music Content Association.

In the US, the album entered various charts. It debuted and peaked at number 148 on the US Billboard 200, becoming the sixth highest-peaking album by a Korean female artist on the chart and making Itzy the seventh South Korean female artist to break into the chart, after BoA, Girls' Generation, 2NE1, Blackpink, Twice and Loona.[31] It also entered at number 2 on the US World Albums Chart, earning the group third top ten entry.[32] It also entered at number 1 on the US Heetseekers Albums, becoming their highest-charting album on the chart and becoming their best-selling project in the country.[33] In the same week, Itzy also ranked at number 99 on the Billboard Artist 100 Chart.[34]

In the UK, the album debuted at number 34 on the UK Album Downloads Chart for the week ending May 9, 2021 becoming the group's first ever entry on the chart.[35]

Track listing

[edit]
Guess Who track listing[36]
No.TitleLyricsMusicArrangementLength
1."In the Morning" (마.피.아. In the morning; Ma.pi.a. in the Morning)
  • LYRE
  • J.Y. Park "The Asiansoul"
  • earattack
  • KASS
  • Lee Hae-sol
  • LYRE
  • J.Y. Park "The Asiansoul"
  • Lee Hae-sol
  • earattack
2:52
2."Sorry Not Sorry"
  • JQ
  • J14
  • TOMBOY (makeumine works)
  • Shim Eun-ji
  • Lee Min-young (EastWest)
  • Yeul (1by1)
  • Lee Min-young (EastWest)
  • Yeul (1by1)
3:09
3."Kidding Me"
  • Kobee
  • Holy M
  • KASS
  • Kobee
  • Holy M
  • Kobee
  • Holy M
3:33
4."Wild Wild West"earattack
  • Andy Love (153/Joombas)
  • earattack
earattack3:23
5."Shoot!"
  • Lee Ha-jin
  • Mad Clown
  • Kim Seung-min
  • Alexander Pavelich
  • Maria Hazell
  • Jerker Olov Hansson
  • Gigi Grombacher
  • Joakim Harestad Haukaas
  • Evard Forre Erfjord
  • Joki
  • Erfjord
2:19
6."Tennis (0:0)"
  • JQ
  • Vacation (makeumine works)
Coach & Sendo3:39
Total length:18:58

Charts

[edit]

Certifications and sales figures

[edit]
Sales certifiations and figures for Guess Who
Region Certification Certified units/sales
South Korea (KMCA)[51] Platinum 365,353[50]

Release history

[edit]
Release formats for Guess Who
Region Date Format Label Ref.
South Korea April 30, 2021
JYP [2]
Various

References

[edit]
  1. ^ a b c Kim, Joshua Minsoo (May 6, 2021). "ITZY: Guess Who Album Review". Pitchfork. Retrieved May 7, 2021.
  2. ^ a b c d e f Yeo, Gladys (March 22, 2021). "ITZY to make comeback in April with new album, 'Guess Who'". Archived from the original on March 22, 2021. Retrieved March 29, 2021 – via NME.
  3. ^ Hye-jin, Hwang (March 22, 2021). ITZY, 4월 30일 새 앨범 ‘GUESS WHO’ 컴백 확정 (in Korean). Newsen. Archived from the original on March 22, 2021. Retrieved March 29, 2021 – via Naver.
  4. ^ Gladys, Yeo (April 12, 2021). "ITZY unveil tracklist for upcoming mini-album, 'Guess Who'". NME. Archived from the original on March 22, 2021. Retrieved April 12, 2021.
  5. ^ Cho, Seung-Hyun (April 14, 2021). "있지 신보 'GUESS WHO' 역대급 콘셉트 예고" (in Korean). SeDaily. Archived from the original on April 14, 2021. Retrieved April 14, 2021 – via Naver.
  6. ^ Se-yeon, Park (April 15, 2021). "있지 '게스 후' 티저 추가 공개…양면적 매력" (in Korean). Mk. Archived from the original on April 15, 2021. Retrieved April 15, 2021 – via Naver.
  7. ^ Seung-Hyun, Choo (April 16, 2021). "있지 'GUESS WHO' 유닛 티저 공개···시크·도도 매력 물씬" (in Korean). SeDaily. Archived from the original on April 17, 2021. Retrieved April 17, 2021 – via Naver.
  8. ^ a b c d e f g Gladys, Yeo (April 16, 2021). "IITZY share new teaser images for upcoming mini-album, 'Guess Who'". Archived from the original on April 17, 2021. Retrieved April 17, 2021 – via NME.
  9. ^ a b c d e f g Seung-Hyun, Choo (April 26, 2021). "있지, 신보 하이라이트 음원 최초 공개···역대급 명반 탄생 예고" (in Korean). SeDaily. Retrieved April 26, 2021 – via Naver.
  10. ^ Seung-Hyun, Choo (April 26, 2021). ""마피아는 누구?"···있지, 강렬한 티저로 시선 강탈" (in Korean). Naver. Retrieved April 27, 2021.
  11. ^ Mi-Hyun, Hwang (April 27, 2021). "'컴백 D-2' 있지, 새 티저 공개…의미심장 분위기" (in Korean). News1. Retrieved April 28, 2021 – via Naver.
  12. ^ Choo, Seung-Hyun (April 28, 2021). "있지 '마.피.아. In the morning' 퍼포먼스, 박력 있는 권총춤 눈길" (in Korean). SeDaily. Retrieved April 29, 2021 – via Naver.
  13. ^ a b c d Herman, Tamar (April 30, 2021). "K-pop girl group Itzy release new song Mafia in the Morning, and explain the meaning behind their EP title Guess Who". Retrieved April 30, 2021 – via South China Morning Post.
  14. ^ a b c d e f g Sumampow, Gabriela Caeli (April 30, 2021). "K-Pop's ITZY on Their Evolution as a Girl Group and New Album 'GUESS WHO'". Retrieved May 1, 2021 – via Vice.
  15. ^ a b c Dongre, Divyansha (April 30, 2021). "ITZY Makes Fierce Comeback With 'Mafia In The Morning'". Retrieved April 30, 2021 – via Rolling Stone India.
  16. ^ a b c d e f g Ramil, Sofiana (May 4, 2021). "ITZY – 'Guess Who' review: K-pop quintet continue to perfect their girl crush image". NME. Retrieved May 5, 2021.
  17. ^ a b c Jeong, Dayeol (May 6, 2021). "Album Review Itzy – 'Guess Who'". IZM. Korea. Retrieved May 6, 2021.
  18. ^ a b c d "[EP] GUESS WHO ITZY" (in Korean). Melon. April 30, 2021. Retrieved May 3, 2021.
  19. ^ Bell, Crystal (May 3, 2021). "K-Pop It Girls Itzy Embrace a Bold New Sound". Retrieved May 3, 2021 – via Vice.
  20. ^ "ITZY on their "challenging" 'Guess Who' album: "We tried our best for our fans to show the new sides"". NME. May 11, 2021. Retrieved May 12, 2021.
  21. ^ Hyo-yeong, Kim (April 30, 2021). "있지 "당당하고 솔직한 MZ세대 표현…한계란 없죠"" (in Korean). Yonhap News Agency. Retrieved April 30, 2021 – via Naver.
  22. ^ Kim, Minji (April 1, 2021). "[N컷] '아는 형님' 류진, 있지의 강호동 등극…괴력 공개" (in Korean). News1. Retrieved April 1, 2021 – via Naver.
  23. ^ Lee, Namkyung (May 4, 2021). "있지 5천만뷰 돌파…'마.피.아. In the morning' MV로 자체 최단 기록". MBN Star.
  24. ^ Jinju-hee (May 6, 2021). "'엠카운트다운'있지, 컴백과 동시에 1위". Naver. Korea. Retrieved May 7, 2021.
  25. ^ Oh, Yoon-joo (April 28, 2021). "있지, '게스 후' 선주문 26만 장 돌파…자체 최고 기록" (in Korean). MyDaily. Retrieved April 29, 2021 – via Naver.
  26. ^ Jeong-seon, Park (May 8, 2021). "있지, 4세대 대표 걸그룹다운 성장 속도" (in Korean). Dailian. Retrieved April 8, 2021 – via Naver.
  27. ^ Soo- unseon, Ryu (May 10, 2021). "있지 'GUESS WHO', 가온 소매점 앨범차트 주간 1위" (in Korean). Nspna. Retrieved April 10, 2021 – via Naver.
  28. ^ a b "Gaon Album Chart – Week 18, 2021". Gaon Chart (in Korean). Retrieved May 6, 2021.
  29. ^ a b "2021 Monthly Album Chart - May". Gaon Chart. Retrieved June 11, 2021.
  30. ^ McIntyre, Hugh (May 10, 2021). "Every Song On Itzy's New EP Is Now A Bestseller In Korea". Retrieved May 12, 2021 – via Forbes.
  31. ^ Oh, Boram (May 11, 2021). "있지, 빌보드 메인앨범 차트 148위…데뷔 약 2년 만에 첫 입성" (in Korean). Yna.co. Retrieved May 12, 2021 – via Naver.
  32. ^ a b "Itzy Chart History (World Albums)". Billboard. Retrieved May 11, 2021.
  33. ^ a b "Itzy Chart History (Heatseekers Albums)". Billboard. Retrieved May 11, 2021.
  34. ^ Lee, Jae-hoon (May 12, 2021). "JYP 있지, '빌보드 200'·'아티스트 100' 동시진입 쾌거" (in Korean). Newsis. Retrieved May 12, 2021 – via Naver.
  35. ^ a b "Official Album Downloads Chart Top 100". Official Charts Company. Retrieved May 9, 2021.
  36. ^ "ITZY <GUESS WHO> TRACK LIST". JYP Entertainment. April 12, 2021. Archived from the original on April 11, 2021. Retrieved April 12, 2021.
  37. ^ "Ultratop.be – Itzy – Guess Who %5BEP%5D" (in Dutch). Hung Medien. Retrieved May 23, 2021.
  38. ^ "Ultratop.be – Itzy – Guess Who %5BEP%5D" (in French). Hung Medien. Retrieved May 16, 2021.
  39. ^ "List of sales 22 week 2021 (24.05.2021 - 30.05.2021.)" (in Croatian). HDU. Retrieved June 15, 2021.
  40. ^ "Danishcharts.dk – Itzy – Guess Who %5BEP%5D". Hung Medien. Retrieved May 12, 2021.
  41. ^ "Albumit 18/2021" (in Finnish). Musiikkituottajat. Retrieved May 9, 2021.
  42. ^ "Album Top 40 slágerlista – 2022. 1. hét" (in Hungarian). MAHASZ. Retrieved January 13, 2022.
  43. ^ "Oricon Top 50 Albums: 2021-05-31" (in Japanese). Oricon. Retrieved May 26, 2021.
  44. ^ "Guess Who". May 5, 2021. Archived from the original on May 5, 2021. Retrieved May 16, 2021.
  45. ^ "2021 18-os savaitės klausomiausi (Top 100)" (in Lithuanian). AGATA. May 7, 2021. Retrieved July 2, 2021.
  46. ^ "Itzy Chart History (Billboard 200)". Billboard. Retrieved May 11, 2021.
  47. ^ "Itzy Chart History (Independent Albums)". Billboard. Retrieved May 12, 2021.
  48. ^ "Itzy Chart History (Top Tastemaker Albums)". Billboard. Retrieved May 12, 2021.
  49. ^ "Gaon Album Chart – 2021". Gaon Music Chart (in Korean). Retrieved January 7, 2022.
  50. ^ Total album sales for Guess Who: 339,940 (2021) + 25,413 (2022)
    • 2021년 Album Chart [2021 Album Chart]. Gaon Music Chart (in Korean). Korea Music Content Association. Archived from the original on January 7, 2022. Retrieved January 7, 2022.
    • "2022.06 Album Chart". Circle Music Chart. Korea Music Content Association. Archived from the original on July 7, 2022. Retrieved July 7, 2022.
  51. ^ "South Korean album certifications" (in Korean). Korea Music Content Association (KMCA).
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