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Company type | Private |
---|---|
Founded | 1982 |
Founder | Saverio and Andrea Quadrio Curzio |
Headquarters | Milan , Italy |
Number of locations | 12 Thermal centers 5 Wellness hotels |
Area served | Italy, France and USA |
Services | Wellness, Accommodation, Gastronomic |
Revenue | € 110.930.635,00 (2023) |
Number of employees | 850 (2024) |
Website | https://www.qcterme.com/en |
QC Terme is an Italian company specialized in wellness, known for its thermal baths and spa facilities.
Founded in 1982, it operates a network of establishments based on the tradition of Roman thermal baths and on contemporary wellness practices.
QC Terme’s facilities provide spaces for hydrotherapy,a practice that deals with the curative use of the water, pools, saunas, steam-filled rooms,characterized by the purpose of relaxing and cleansing, relaxation areas and thermal circuits, a path including a series of stations that foster relaxation and the circulatory system.
The company consists of 12 thermal centers 5 wellness hotels and 2 smart hotels located in various parts of Italy, including Milan, Bormio, and Rome, as well as international sites such as Chamonix (France) and New York City (USA).[1]
The architecture and design of each location reflect and complement their surroundings, incorporating natural and sustainable materials.
History
[edit]Early History
[edit]In 1982, Pericle Quadrio Curzio, originally from Tirana and father of six, purchased and undertook the restoration of a group of historic buildings in Bormio (Lombardy), collectively known as "Bagni Vecchi" and "Bagni Nuovi".
The Bagni Vecchi complex included ancient thermal baths that traced their origins to Roman times, featuring structures such as a sweat cave that had been historically used for therapeutic purposes. These baths were integral to the region’s tradition of hydrotherapy.
The Bagni Nuovi site, located nearby, consisted of early 20th-century Art Nouveau-style buildings, including hotels and reception facilities.[2]
Under Saverio and Andrea Quadrio Curzio
[edit]Pericle passed away in 1985 and his sons, Saverio and Andrea, undertook a project to transform Bormio's thermal baths, with the aim of promoting wellness as an enjoyable experience.
At the time, only the Bagni Vecchi were operating intermittently with six employees, offering aerosol treatments and hydrotherapy. They were fascinating facilities, but in poor condition, and burdened by high property taxes. During those years, even the family construction business faced difficulties.[3]
In 1998, renovation began on Bagni Vecchi when together with the company, Saverio built an outdoor pool overlooking the entire valley, which quickly became very popular among young people that used to go there after skiing. After adding a hydromassage and pools with green serpentine stone, a younger crowd started to spend more time at the spa, and by 2003, the Bagni Nuovi's spa was opened.[2]
Over the years, the Quadrio Curzio brothers have continued to revitalize the thermal spas, starting with the Bagni Vecchi and Nuovi in Bormio. In 2005, they opened a new spa with a view of Mont Blanc in Pré Saint Didier, followed by a 4-star hotel in 2013. The brothers expanded further with the opening of the Milan spa in 2007, the Palazzo Abegg spa in Turin in 2011, and the Sforza Cesarini estate spa in Rome in 2014.[3]
In 2016, the company generated revenue of 58 million euros, with an average annual growth rate of 20% over the past five years. In the following three years two new thermal centers and a resort were opened.[4] The company's expansion also extended beyond Italy. In 2018, a wellness center opened in Chamonix, France and by 2019, the company had reached a turnover of 90 million euros. In early 2023, the spa in Governors Island (New York, USA) was inaugurated, marking the company's first intercontinental expansion.[5]
Rebranding initiatives
[edit]The name" QC Terme" was officially adopted in 2007 under the leadership of Saverio (current president) and Andrea (CEO) to honor their family name, Quadrio Curzio.[2]
In 2023, the company underwent a brand revision following a market analysis and a deeper exploration of the core values of the QC philosophy and concept for its guests. Insights gained from this process led the company to redefine its brand in alignment with its expansion strategy, which, after New York, focuses increasingly on markets outside of Italy, including North America, France, the UK, and Switzerland.[6]
The new logo "QC Spa of Wonders" characterized by the presence of a "wonder ray", an arc composed of a succession of rays, where black and orange intertwine, was chosen in order to synthesize the dual nature of the brand, balancing the desire for retreat with the longing for enjoyment, as well as the care for both body and mind.
Additionally ,over the years, the company became more closely associated with lifestyle and fashion, appealing to contemporary generations (Generation X, Millennials, and Generation Z) whose values and behaviours differ to those belonging the original clientele.It created the desire to communicate more effectively with QC’s new guests, highlighting current values and moving away from those embedded in the previous brand identity.[7]
Finances
[edit]In 2016, the company achieved revenue of 58 million euros, with an average annual growth rate of 20% over the past five years.
In 2017, the newly formed Giuturna Investments acquired a 47% stake in the QC Terme chain of hotels and wellness centers, totaling an investment of 54 million euros. This investment includes various initiatives, one of which is a potential stock market listing.The transaction was managed by Ronald Spogli, former U.S. Ambassador to Italy, through his White Bridge fund. As part of the deal, Spogli joined the board of directors of QC Terme, alongside Matteo Benetton, the eldest son of Luciano Benetton.Out of the 54 million euros invested, 20 million went to the Quadrio Curzio brothers, the founders of QC Terme, while the remaining 34 million were directed to the company to fund its growth strategies.[8]
In 2019, the company reached a turnover of 90 million and in 2020 recorded reported a decline in revenue, decreasing to 39 million.The group operates 12 wellness centers, six of which feature hotel accommodations, contributing approximately 28% to the total revenue, a slight increase compared to 2019.[9]In 2021 the company continued to lead the market, reporting a revenue of 54 million euros, marking a 48% growth compared to 2020.
Since 2022, Francesco Mandelli has been appointed as the director of the finance department at QC Terme spas and wellness hotels.[10]
QC Terme remains at the top of the 2022 revenue ranking in the hospitality wellness sector, which includes thermal companies and private hospitality groups with facilities featuring thermal waters and spa centers. The group outpaces the other Italian companies, being the only one to achieve nine-digit revenue. In 2022, QC Terme reported consolidated revenue of €105.5 million, followed by Terme e Grandi Alberghi Sirmione with €40.4 million.
The latest report was recorded in 2023 with a turnover of 147.3 million euros.[11]
Wellness Hotels and Spa Centers
[edit]QC Terme Bagni Vecchi (Bormio, Valtellina - Lombardy)
[edit]The QC Terme Bagni Vecchi Wellness Center, located in Bormio (Valtellina - Lombardy), was developed within the historic thermal baths of Bagni Vecchi and inaugurated in 2011.
It also disposes of a 4-star hotel surrounded by the Stelvio National Park that was built within the ancient thermal baths complex and inaugurated in 2012.[12]
The Bagni Vecchi hot springs are the oldest thermal baths in the region. The remains of Roman structures are still visible today, serving as a testament to the healing waters of Bormio. In the Middle Ages, the Bagni Vecchi resort was known as "Bagni di Castello," and in Roman times, it was referred to as "Ospitium Balneorum." The nearby St. Martin’s Church, built during medieval times, was dedicated to the ‘God of Hot Waters’ and is said to have been constructed on the site of a pagan temple dedicated to Bormo. Located at the foot of the Stelvio Valley, the Bagni Vecchi also served as a refuge for travelers heading toward the Stelvio Pass.The typical medieval architecture of the complex is still visible today, with only minor alterations made between the 19th and 20th centuries, allowing the Bagni Vecchi to preserve its original structure.Inside the Bagni Vecchi there is a natural steam cave featuring a 10-meter-long tunnel that leads to a hot spring. The tunnel was dug during the construction of the road to the Stelvio Pass. Due to the construction work, St. Martin’s spring disappeared, prompting further excavation to rediscover it. Eventually, it was discovered by chance that the cave produced a sauna-like effect, and this feature has been preserved ever since.[13]
The therapeutic properties of Bormio's thermal waters have been known since ancient times and continue to offer treatments thanks to the springs that flow from the Rhaetian Alps. Nine springs are located at the foot of these mountains, with waters that vary between 38° and 41°, reaching higher temperatures in winter and spring and lower during the summer. All the sources are located near a tectonic fracture of regional importance, the Zebrù fracture, which marks the boundary between the crystalline substrate and the sedimentary rocks. Four of these sources (Cinglaccia, Nibelunghi, Ostrogoti, and Pliniana) are located between 1280 and 1340 meters, while the other five (S. Martino, Arciduchessa, Zampillo dei bambini, Cassiodora, and S. Carlo) are located between 1370 and 1421 meters. Around the springs there are impressive concretionary deposits, known for their high radioactivity, which gives the waters particular characteristics. Since ancient times, the inhabitants of Bormio have benefited from the properties of these waters.The Romans already recognized the therapeutic benefits of these springs: Pliny the Elder mentions them in the 1st century in his Natural History, while Cassiodorus, at the beginning of the 6th century, recommended the thermal waters of Bormio for their healing properties. In 1612 it was written that these waters were effective in treating sciatica, arthritic pain, gout, and catarrh, as well as being useful for those suffering from apoplexy, tumors, hardening and joint pain.[14]
The thermal facilities of Bormio Terme are fed by the Cinglaccia spring, located near the bed of the Adda river, on the left bank. These waters are particularly indicated for treating respiratory diseases (such as rhinitis, pharyngitis, laryngitis, tracheitis, and bronchitis), rheumatic diseases and uric acid disorders. Furthermore, the waters of Cinglaccia are useful for some skin diseases, such as wounds that tend to cause acne, eczema and psoriasis. They are also historically known for the treatment of gynecological disorders, such as vaginitis, adnexitis, cervical ulcers, metritis and ovariitis.[14]
QC Terme Bagni Nuovi (Bormio, Valtellina - Lombardy)
[edit]The QC Terme Bagni Nuovi Wellness Center, located in Bormio (Valtellina - Lombardy), has been developed within the historic thermal baths of Bagni Nuovi and inaugurated in 2013.
It disposes of a 5-star resort called Grand Hotel Bagni Nuovi that in the past served as a stopover for travelers passing through the Stelvio Pass.
The historical baths of Bagni Nuovi ,which perfectly complemented the existing thermal complex at Bagni Vecchi, were designed by engineer Giovanni Donegani in 1830, the construction began in 1832 and was completed with the opening of Bagni Nuovi in 1836.
The original structure featured a ground floor connected to an adjacent building used as a thermal complex.The pools were arranged along a corridor, with each room containing a small pool in the classical Roman style, accessible by a series of steps.In the late 19th century, Swiss architects Chidera and Tschudy designed the ball salon, whose historical beauty is still admired today. During this period, Bagni Nuovi became a popular destination, attracting many visitors from across Europe for health treatments.
However, the prosperity of Bagni Nuovi was interrupted between the two World Wars. During WWII, the building was used as quarters for soldiers stationed along the Stelvio front. It was also during this time that King Vittorio Emanuele III visited to inspect the troops. After the war, business resumed, and the complex was expanded with a new two-story building to accommodate additional health treatments.[15]
QC Terme Dolomiti (Trento, Fassa Valley - Trentino)
[edit]The QC Terme Dolomiti wellness centre, established in 2016, is located in Pozza di Fassa. It extends over an area of approximately 13,000 square meters with a covered area of 4,000 square meters and the capacity to accommodate up to 400 people.[16]
It is the first center of the group built from scratch, rather than being developed from an existing structure. The design of the facility, which is 70% underground, allows for a green roof to be completed in the spring, featuring plants, flowers, and shrubs that minimize the impact on the landscape. The Quadrio Curzio brothers focused on sustainable architecture with the goal of achieving the international LEED certification (Leadership in Energy and Environmental Design), which ensures excellence in energy and environmental design. The project was entrusted to Quadratec Srl, the company responsible for building all of the brand’s centers.[17]
The water at the Dolomiti Thermal Baths comes from the Alloch spring, located above the town of Pozza di Fassa. This source flows to the surface at a constant temperature of 9.5°C and it is famous throughout the region for being the only source of sulfurous waters in the whole of Trentino-Alto Adige.
It is classified as sulphate calcium magnesium fluoride sulfurous, and flows at an altitude of 1320 meters, from the sedimentary rocks of the Monzoni group. It was already known by the Romans (hence the name "Antico Bagno") for its healing properties, being rich in calcium, magnesium, fluoride, low in sodium and high in mineral salts and it is currently used to feed different treatments of the Spa path.[18]
QC TermeGarda (Garda, Calvagese - Lombardy)
[edit]The QC Termegarda wellness centre, inaugurated in mid-December 2022, is located in Calvagese della Riviera, on Lake Garda, inside Palazzo Arzaga.[19]
Palazzo Arzaga is an ancient Renaissance residence dating back to the XV century, a period during which the property belonged to Francesco Roveglio. It remained under the Roveglio family's ownership for almost two centuries, during which the sons had the structure completely rebuilt. In 1813, due to debts, the property was sold to Forti's family, but it was then abandoned for almost 40 years. In 1963 it became the property of baron Lanni della Quara, who transformed it into a hotel and gold field. Currently the family still owns the entire structure, but resides in the Castle of Drugolo, also known as Averoldi Castle, a fortress dating back to the 10th century, located in Drugolo, an ancient village to the north of Lonato del Garda, in the province of Brescia.[20]
It disposes of a 5-star golf resort called Grand Hotel Villa Arzaga and managed by the QC TermeGarda set within a 144 hectares park.[21] The resort features frescoed walls, ancient terracotta floors and structural details, a large inner courtyard with white tables, a salons with sofas and fireplaces typical of noble residences, a bistro area adorned with tapestries, and a frescoed, and columned staircase leading to the upper floors, where the 78 rooms and suites alternate between terracotta and marble.[22] Among the room options there are the Affresco suite and the Arzaga room.[23]
QC TermeMilano (Milan, Porta Romana - Lombardy)
[edit]The QC wellness and spa center located in Milan spans over 3,000 square meters within the remains of Spanish walls, which date back to 16th century, and is characterized by a Liberty style architecture.[24]
Milan has a long spa tradition dating back to Roman times, with the "Terme Erculee" built by Emperor Maximian at the end of the III century. The tradition of Roman imperial baths was introduced by emperors Caracalla, Diocletian, and Trajan, who utilized water drawn from underground aquifers, heating it to a temperature of 36°C, thereby enhancing its therapeutic effects on the body. These spas were located near Piazza San Babila, in an area rich in water, fed by a fountain that flowed along Viale Monza. Recent geological studies show that the underground thermo-mineral waters of Milan could be an important economic resource, usable for the creation of new spas. [25]
The Spanish Walls were constructed during the Spanish rule of the Duchy of Milan to safeguard the city. Built between 1548 and 1562, they replaced the outdated medieval fortifications. In the 18th century, the walls were transformed into scenic, tree-lined pedestrian walkways. However, in the late 19th century, much of the structure was demolished as part of Milan's first urban planning efforts.[26]
An interesting aspect of this area is Porta Romana Funeral Station, inaugurated in 1908 for the transport of bodies to the city cemeteries, built to meet the growing demand from the southern neighborhoods of Milan. Today, the former funeral station is home to QC Terme Milano, a spa that preserves historical traces, such as a vintage tram transformed into a bio-sauna, a symbol of the station's past. This place, once associated with mourning, is now a refined wellness center that celebrates the history of Milan and its spa tradition. [25]
QC Terme Pré Saint Didier (Pré Saint Didier, Aosta - Aosta Valley) and QC TermeMonteBianco (Pallesieux, Montebianco - Aosta Valley)
[edit]QC Terme Pré Saint Didier and QC Terme MonteBianco are twin structures located within the municipality of Pré-Saint-Didier, in the province of Aosta.
QC Terme Pré Saint Didier,housed in a 19th-century building,was inaugurated in 2005 and spans a total of 10,000 square meters, 3,000 of which are indoors.[27]
QC Terme MonteBianco, established in 2014, spans 1,000 square meters.[27]
Both QC Terme MonteBianco and QC Terme Pré Saint Didier dispose of a 4-star hotel called Mountain Resort Monte Bianco.[28]
The waters of the Pré-Saint-Didier thermal baths emerge from the source at a constant temperature of 37°C. They are saline, slightly acidic, arsenic-rich, and iron-laden, with moderate radioactivity. The water contains significant levels of arsenic compounds, silicic acid, iron oxide, and calcium carbonate.[29]
The thermal springs of Pré-Saint-Didier were known as early as Roman times, when the town was called Araebrigium.[29] However, their use didn’t begin until the mid-17th century. In the mid-18th century, the springs were acquired by local authorities and the Conseil des Commis, the regional governing body, and in 1750, the first thermal facility was built.[30]
The spa reached its peak in the 19th century, becoming a popular destination for elite tourists, including the Italian royal family, who often vacationed there.[31]
The historic thermal establishment was founded in 1834, when the town was renamed Pré-Saint-Didier-les-Bains, while the 18th-century baths were allocated to the poorer segment of the population. [30] In 1888, a building housing the casino was constructed; today, this building has been incorporated into the modern thermal facilities.
For over 150 years, the spa was a major attraction for the Savoy royal family. In the 20th century, after about 30 years of closure, the facility was renovated, and its reopening greatly revitalized tourism and the local economy.
QC TermeRoma (Rome, Fiumicino - Lazio)
[edit]QC Terme Roma,located in Fiumicino, is housed in a historic property belonging to Duke Ascanio Sforza Cesarini, a descendant of the Torlonia family, on Via Portuense, of which numerous remnants of Imperial Rome are still visible.
Historic farmhouses, century-old Roman pines, laurel and eucalyptus plants, and archaeological remains surround the wellness center,which aims to use water to regenerate body and mind, following the motto salus per aquam, which means "wellbeing through water".[32]
Roman thermal baths were public bath complexes, although there were other activities related to them. Although this program existed from Greek antiquity (around 2000 BC), the Romans "standardized" construction during their time (around 30 BC), and their ruins record the period's history.
The program had three main bath rooms and other activities around them: a tepidarium, a caldarium, and a frigidarium. Warm, hot, and cold rooms, respectively.
The aesthetics of Roman thermal baths were also a highlight:the buildings were adorned with decorative elements such as mosaics, frescoes, and statues.Thermal baths were a kind of community center, spread throughout cities in different sizes and programmatic configurations, fulfilling the role of a meeting point between people, in the manner of a modern square, museum, or club.[33]
The wellness experience also includes the historic garden that covers over 5,000 square meters, with multiple relaxation zones.[34]
It disposes of a 5-star hotel located in Fiumicino and operated by QC TermeRoma .The property,nestled within a centuries-old park, offers a total of 72 rooms, including the Caracalla suite.[35]
QC Terme San Pellegrino (San Pellegrino, Brembana Valley - Lombardy)
[edit]QC Terme San Pellegrino is a wellness center established in 2014, located 25km from Bergamo in San Pellegrino Terme, extends over 4,500 square meters and is housed inside the Municipal Casino, inaugurated in July 1907 and revived in partnership with the Percassi family.[36][37]
The building was designed by architect Romolo Squadrelli, and engineer Luigi Mazocchi and is characterized by Art Nouveau style.
It was constructed between 1904 and 1906. In 1907, it began operating as a casino, but this lasted only 10 years before it was shut down in 1917 due to the implementation of the Orlando Law. It reopened a few years later but was closed again in 1924 by the order of Mussolini. In 1946, it resumed operations through an agreement with the Allied forces, but it closed again shortly after due to management problems. During the 1950s and 1960s, the casino, like the nearby theater, fell into neglect.
Between 2010 and 2014, the building underwent restoration, with work done on both its interior and exterior decorations. In 2018, there was talk of reopening the casino with the support of Parliament, following the closure of the Campione d'Italia casino. From 2014 to October 2019, the casino hosted guided tours by the OTER association. In October 2019, the building was repurposed as the lobby for the nearby QC Terme San Pellegrino wellness center.[38]
QC Termetorino (Turin, Crocetta - Piedmont)
[edit]QC TermeTorino is located in the Crocetta district of Turin and is housed in a 19th-century building called Palazzo Abegg,a Baroque residential building, located on the hill of Turin, named after the surname of one of its most recent private owners, though it is also known as Vigna di Madama Reale.[39]
Originally, the building was a modest villa situated at the center of a vineyard owned by the jurist Count Ludovico Thesauro di Meano. In 1622, the villa and vineyard were acquired by Cristina of Bourbon-France, the wife of Vittorio Amedeo I of Savoy. Towards the end of the 1640s, Cristina commissioned the Carmelite architect Father Andrea Costaguta to design a new palace. The villa was demolished, and between 1648 and 1653, under Costaguta's direction, later succeeded by Amedeo di Castellamonte, a true palace was constructed. The new palace, with a central body and two side wings, replaced the vineyard with a park featuring gardens, tree-lined avenues, fishponds, and pergolas. Count Filippo San Martino di Agliè also assisted in designing the interior decorations.[40]
QC TermeChamonix (Chamonix, Chamonix Valley - France)
[edit]The QC Termechamonix wellness and spa center is located in Chamonix-Mont-Blanc, a French alpine resort. It spans a wellness area of 4,000 square meters. The interiors, with a minimalist and contemporary design, blend with the elements of Alpine tradition.
The idea of opening a center abroad emerged from an initiative by the Municipality of Chamonix-Mont-Blanc, which launched a bid in 2013 to establish a wellness center aimed at enhancing the town’s year-round tourism offerings. The group won the bid, securing the rights to design, build, and operate the facility under a 28-year concession contract.[41]
This Chamonix wellness center has been recognized in research as an example of cultural tourism development in the Mont Blanc region, responding to the need for adaptation to climate change.[42]
QC NY (New York, Governors Island - USA)
[edit]QC NY, located on Governors Island in the southern part of Manhattan, is a project developed in synergy with local institutions. It has transformed a former military complex that includes a large park of nearly 4,000 hectares and six Victorian-style buildings. Currently, only one of the main buildings has been renovated, covering about 2,400 square meters, along with the surrounding outdoor space featuring two Infinity Pools.[43][44]
QC Terme New York is known for the Italian materials and designs: fabrics from Gebrüder Thonet Vienna GmbH, Ethimo, and Dedar were selected, while color schemes and tiling were provided by Kronos Ceramiche and Ceramica Sant'Agostino, with lighting designed by Flos and Davide Groppi.[45]
The project was designed by the architectural firm Rogers & Poor and includes three historic buildings that were once army barracks featuring Collegiate Gothic architecture from the early 1900s. Originally used as quarters for officers, the buildings have been meticulously restored. The design of the opulent Italian spa was overseen by New York architect Robert Henry, who led the restoration and construction efforts over seven years, bringing the Milanese brand's wellness experience to the United States.[46]
The QC Terme NY project was completed in collaboration with Perfect Wellness Group, the official Effe distributor for North America. Effe was responsible for creating two hammams and five saunas in the spa. These Effe hammams are humid heat cabins equipped with advanced technologies that ensure a steam density of 90-100% and temperatures around 40-50°C. Effe contributed to the project by providing both the EPS (expanded polystyrene) structures for the hammams and the technology of the steam generators.[47]
Wellness services
[edit]Location | Building | Services Offered | Description |
---|---|---|---|
Bormio (Italy) | QC Terme Bormio | Thermal pools, saunas, steam bath, wellness path, hydro-massages, fitness center, yoga, pilates, beauty treatments, massages | Located in the Alps, offering sulphurous thermal waters and wellness treatments.
The center includes both indoor and outdoor pools. |
Chamonix (France) | QC Terme Chamonix | Thermal pools, saunas, relaxation areas, hydrotherapy, wellness treatments, beauty treatments, massages, relaxation lounges, fitness center | Situated at the foot of Mont Blanc, combining thermal treatments with a alpine environment. |
Dolomiti (Italy) | QC Terme Dolomiti | Thermal pools, saunas, steam bath, relaxation area, beauty and facial treatments, massages | Located in the Dolomites, with hot springs, wellness areas, and mountain views.
The center uses local herbs and natural products in treatments. |
Garda (Italy) | QC Terme Garda | Thermal pools, saunas, Turkish bath, wellness path, hydrotherapy, relaxation lounges, beauty and facial treatments, massages | Located on the shores of Lake Garda, providing thermal baths and wellness treatments. |
Milano (Italy) | QC Terme Milano | Thermal pools, saunas, wellness paths, relaxation areas, Turkish bath, beauty treatments, massages, gym, fitness classes | Urban escape with modern thermal baths, saunas, and wellness treatments. The center is a urban retreat in Milan. |
Monte Bianco (Italy) | QC Terme Monte Bianco | Thermal pools, saunas, steam bath, wellness path, beauty treatments, massages | Located in the Aosta Valley, at the base of Mont Blanc, the center offers thermal waters, saunas, and wellness treatments. |
New York (USA) | QC Terme New York | Thermal pools, sauna, Turkish bath, beauty treatments, wellness path, massages, fitness center | A urban wellness experience combining modern spa services with traditional thermal treatments. |
Pré-Saint-Didier (Italy) | QC Terme Pré-Saint-Didier | Outdoor thermal pools with panoramic views, saunas, steam baths, wellness path, beauty treatments, massages | Located in the Aosta Valley, near Mont Blanc, offering natural hot springs. |
Roma (Italy) | QC Terme Roma | Thermal pools, saunas, wellness path, beauty treatments, massage services, Turkish bath, fitness area | Roman-inspired wellness center combining ancient architecture with modern treatments.
Offers a wide range of thermal baths and beauty treatments. |
San Pellegrino Terme (Italy) | QC Terme San Pellegrino | Thermal pools, wellness path, sauna, beauty treatments, massages, relaxation areas, Turkish bath | Historic wellness center with thermal baths in an art-deco setting.
The center offers a range of treatments using local spring waters. |
Torino (Italy) | QC Terme Torino | Thermal pools, saunas, wellness path, massages, beauty treatments, Turkish bath, fitness services | Urban spa center offering a range of thermal treatments and wellness services. |
QC Terme and Covid-19
[edit]The company has actively supported initiatives related to the COVID-19 emergency. In San Pellegrino Terme, QC Terme decided to assist the "In Cammino" social cooperative, based in Valle Brembana, which offers support to families, children, people with mental health issues, the elderly, and individuals with disabilities, by organizing a fundraising campaign to purchase personal protective equipment. These items are intended for the cooperative's staff, who provide home care, medical, and social services to terminally ill patients, those with serious conditions, or individuals lacking family support.
In Bormio, QC Terme is collaborating with the "Insieme per Vincere" association to acquire essential supplies for Morelli Hospital in Sondalo, which plays a crucial role in combating COVID-19.[48]
In Milan, the company is engaged in several initiatives. With the "L'Abilità" nonprofit organization, QC Terme is backing the Right Box project, which distributes boxes filled with toys and activities to around 200 families with children who have disabilities. This initiative offers immediate and specialized support to families managing the care, education, and rehabilitation of disadvantaged children independently. QC Terme supports the Archè Foundation, which assists vulnerable children and families affected by violence, pediatric HIV, and social issues, in securing apartments in “Corte di Quarto”. These units will accommodate individuals in need of isolation and medical staff from Sacco Hospital. The project also includes home grocery delivery services and the monitoring of families facing hardship due to job loss.[48]
In Rome, QC Terme is partnering with the "La Misericordia" Association of Fiumicino, which works with the most vulnerable members of the local community, focusing particularly on the elderly and young people. The aim is to raise funds for food donations, in order to help an estimated number of 1,400 people who live in extreme poverty.[48]
In Turin, QC Terme has chosen to support the Edu Care Cooperative, with the aim of converting a hostel into a shelter for children and teenagers whose parents are hospitalized. In the Aosta Valley, in Pré-Saint-Didier, the Community Foundation of the Aosta Valley Onlus is carrying out initiatives to support vulnerable people and families affected by the epidemic.[48]
Lastly, QC Terme is supporting the Bambi Association, which aids children in the Fiemme and Fassa Valleys who are facing severe health or family difficulties. Through the "Buoni Spesa" project, an initiative aimed at supporting individuals and families facing food insecurity, especially in times of crisis, the company provides six months of direct assistance to families in the area who are experiencing financial difficulties. These grocery vouchers can be used to purchase essential food and goods at participating stores.[48]
Gallery
[edit]-
Outdoor pool at QC Terme Milano with spanish walls in the background.
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Interiors of QC Terme San Pellegrino.
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Interior of QC Terme San Pellegrino during Christmas.
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Double Deluxe room in Grand Hotel Villa Arzaga with frescoed walls.
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Outdoor pool at QC Terme MonteBianco with Mont Blanc views.
See also
[edit]- Baths of Trajan
- Baths of Caracalla
- Roman Baths
- Thermae
- Spa
- Hot spring
- Wellness (alternative medicine)
- Mont Blanc
- Dolomities
- Bormio
- San Pellegrino Terme
- Lake of Garda
- Sulfur water
References
[edit]- ^ Conti, Emanuela; D’Amario, Rosanna (2023). "The relationship between brands and influencers: an exploratory study in the hospitality industry" (PDF). Journal of Hospitality and Tourism. 21 (2): 78–91.
- ^ a b c Maddalena, Roberta (2022-11-15). "Ambasciatori di benessere: come la famiglia Quadrio Curzio ha trasformato le terme in un luogo per tutti". Forbes Italia (in Italian). Retrieved 2024-11-05.
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