Zeina Mourtada
Zeina Mourtada is a Swedish chef and food writer and influencer. She was born in 1982 in Sierra Leone, but is of Lebanese ancestry and grew up in Malmö. Starting out with a food blog, she has appeared as a television chef on TV4 and SVT. Her debut cookbook was Zeinas kitchen in 2018, sharing a name with her food blog.[1]
She started her food blog in 2014, and by September 2016 had 23 000 Instagram followers, increasing to 65 400 by December 2017. In 2015 she won an award as "Swedens best food blogger".[2][3] In 2020 she launched a line of food products, branded as Zeinas. The launch lineup consisted of popular meze dishes such as fresh falafel, muhammara and hummus.[4] In 2023 the company behind the brand, Zeinas AB, had a revenue of 37.4 million Swedish kronor.[5]
References
[edit]- ^ Hellgren, Per (25 October 2018). "Plötsligt är Zeina Mourtada överallt". Katrineholms-Kuriren (in Swedish). Archived from the original on 28 May 2019.
- ^ Jällhage, Lenita (1 December 2017). "Het matbloggare trivs bäst i Frysen". Lärarnas Tidning (in Swedish). Retrieved 2 January 2025.
- ^ Chamy, Christy (27 September 2016). "Matbloggare lär elever i Husby att laga mat". Sveriges Radio P4 Stockholm (in Swedish). Retrieved 2 January 2025.
- ^ Stark, Tomas (16 April 2020). "Zeina från Sollentuna lanserar sina egna matprodukter". Mitt i Stockholm (in Swedish). Retrieved 2 January 2025.
- ^ Thunborg, Peter (29 July 2024). "Zeinas Mourtadas rekord – miljonrullning i bolaget". Expressen (in Swedish). Retrieved 2 January 2025.
External links
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