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Derral Eves

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Derral Eves
EducationSouthern Utah University
YouTube information
Channels
Years active2006-present
Subscribers610,000 Edit this at Wikidata[1]
(April 2024)
Associated actsThe Chosen
100,000 subscribers

Derral Eves is an American digital media producer. He is known for executive producing The Chosen,[2] the first multi-season series about the life of Christ, and the highest crowd-funded TV series or film project of all time.[3][4]

The Chosen

[edit]

After Eves was introduced to Dallas Jenkins, creator of The Chosen, Jenkins named him to be executive producer, with his primary responsibility being to build the audience through the show's social media platforms.[5][6][7]

According to Eves, he was shown a short film Jenkins did for his church. "It was shown to me. It was just amazing. He said, 'Let's do a television series.' That's how I got in on the project. I met Dallas and we became partners."[8]

Eves helped scout locations for the first season, securing Capernaum Village in Weatherford, Texas. Capernaum Village offers film set rental and live experiences for tourists, to recreate the historical Capernaum. The filming was supplemented by a sound stage and visual effects.[9][10][11]

Season 2 moved filming to Utah's version of ancient Israel in Goshen, Utah County, where the Church of Jesus Christ of Latter-day Saints built a replica Jerusalem movie set to film scenes for their Bible and Book of Mormon videos.[12] In October 2020, Eves signed a lease to use the Jerusalem set. It is the first time a production not affiliated with the Church of Jesus Christ Latter-day Saints has filmed at the Motion Picture Studio South Campus.[9] On this filming location, Eves said, "It is unbelievable. This is the dream location to shoot this story. You have the Dead Sea and the Sea of Galilee, and this area has the Great Salt Lake and the Utah Lake and the River Jordan connects the two. You can't get much better than that!"[13][14] For the third, a new soundstage was built, including a replica Capernaum and workshops for sets and costumes.[15]

The second season was filmed between October 2020 and November 2020, after being approved to film by the Utah Governor's Office of Economic Development Board in Utah in September 2020.[16] The second season was also approved for a Motion Picture Incentive Program by the Utah Film Commission.

The series has been translated into more than 50 languages, and viewed more than 250 million times, and available on many streaming services like Amazon Prime Video and Peacock.[15] Eves said his goal is to reach 1 billion people.[17][18]

Due to the ongoing COVID-19 pandemic, which initially suspended filming of the second season at the beginning of 2020, Eves setup ongoing tests for the cast and crew, costing $800,000.[19]

Seven seasons are planned.[20] In 2021, a Christmas special was released to 1,700 cinemas for ten days.[15]

Career

[edit]

Eves graduated from Southern Utah University with a degree in public relations and advertising. His first job was the assistant director of public relations at a hospital in Utah but he left to start his own interactive agency in 1999, Creatus.[21][22]

Eves is YouTube certified[23] and has been working with brands and businesses through his agency since 1999.[24] Clients have included Bill Gates, Epic Games, The Piano Guys, ABC, NBC, and ESPN.[25] Eves has generated more than 74 billion views for his clients' videos on YouTube and Facebook.[26]

Search Engine Journal described Eves as the "godfather of YouTube optimization".[27] Eves's own YouTube channel dates back to 2006, the same year Google bought the platform for $1.65 billion.[28][29]

Social Media Examiner reported that Eves quintupled the earnings of a pest control company, and helped The Piano Guys go from retail piano store owners to having more than 1.8 million subscribers.[24] Eves also worked on the three-minute ad for Squatty Potty, which appeared on the reality investor TV show Shark Tank and Dr Oz, and won "Ad of the Year" at the 2015 Webby Awards.[30][31][32] He was the executive producer and project lead.[30][33] In 2015, it was reported the video had more than 43 million views on YouTube and Facebook.[31] As of November 2021, the video had more than 39 million views on YouTube alone.[34] Boing Boing described the ad as "the greatest viral ad in Internet history".[35]

In 2013 Eves founded VidSummit, an annual event with the top YouTubers on how to build a brand and grow revenue.[36][37][38] Eves was reported as saying it had one rule – speakers were not allowed to promote themselves.[39]

Eves was number four on Forbes' list of "20 Must Watch YouTube Channels That Will Change Your Business".[40][41]

In 2014, Eves produced and coordinated an attempt at setting a Guinness World Record for the largest live nativity scene. In Provo, Utah, US, 1,039 people volunteered themselves and their animals, which was reported to break the previously held record set in Lancashire, United Kingdom in 2013 with 898 people.[42][43] Eves said he was able to organize such a large number of people through social media. The video was released in December 2014.[43]

Writing

[edit]

In 2021, Eves authored "The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue". The book was released as hardcover and e-book. The book is described as providing the inner workings of the YouTube algorithm and how creators can use it to their advantage.[44][45][46] The book became a Wall Street Journal Best Seller in February 2021.[47]

Bibliography

[edit]
  • The Youtube Formula: How Anyone Can Unlock The Algorithm To Drive Views, Build An Audience, And Grow Revenue. Wiley, 2023. ISBN 978-1-119-71602-0[48][49]

References

[edit]
  1. ^ "About derraleves". YouTube.
  2. ^ "Latter-day Saint producers of 'The Chosen' talk creative liberties, gratitude for involvement in show". LDS Living. 2022-01-07. Retrieved 2024-04-22.
  3. ^ Law, Jeannie Ortega; Reporter, Christian Post. "'The Chosen': Record-breaking TV series about Jesus debuts worldwide". The Christian Post. Retrieved 2021-11-07.
  4. ^ Moore, Evan F. (2020-03-18). "'The Chosen': Elgin filmmaker wants people to 'Binge Jesus' on an app". Chicago Sun-Times. Retrieved 2021-11-07.
  5. ^ "This is so Powerful". The Chosen. Retrieved 2021-11-07.
  6. ^ "See the Biggest Live Nativity Scene in the World". ABC News. Retrieved 2021-11-07.
  7. ^ "Expert Ownership Podcast on Apple Podcasts". Apple Podcasts. Retrieved 2021-11-07.
  8. ^ "The Pulse of Entertainment: Season 2 of 'The Chosen' Begins Filming in Utah at LDS Motion Picture Studio". EURweb. 2020-12-05. Retrieved 2021-11-07.
  9. ^ a b Toone, Trent (2020-10-28). "'The Chosen' finds a Holy Land outside a small desert town". Deseret News. Retrieved 2021-11-07.
  10. ^ "New TV Series "The Chosen" a Modern Day 'Five Loaves and Two Fish' Story". CBN.com - The Christian Broadcasting Network. 2018-12-28. Retrieved 2021-11-07.
  11. ^ Law, Jeannie Ortega; Reporter, Christian Post. "Record-breaking 'The Chosen' series gathers 2,000 extras to film biblical reenactment amid COVID regulations". The Christian Post. Retrieved 2021-11-07.
  12. ^ Mikita, Carole; Oct. 26, KSL-TV | Posted-; P.m, 2020 at 2:21. "Production on Season 2 of 'The Chosen' begins in Utah". www.ksl.com. Retrieved 2021-11-07.{{cite web}}: CS1 maint: numeric names: authors list (link)
  13. ^ "With Utah standing in for Israel, season 2 of TV series 'The Chosen' now shooting". www.israelhayom.com. Archived from the original on 2020-11-12. Retrieved 2021-11-07.
  14. ^ "400 Bad Request". californer.com. Retrieved 2021-11-07.
  15. ^ a b c Journal, John Jurgensen | Photographs by Cooper Neill for The Wall Street (2021-11-27). "Fans Pour Funding—and Faith—Into a Hit Drama About Jesus". Wall Street Journal. ISSN 0099-9660. Retrieved 2022-01-16.
  16. ^ Williams, Carter; KSL.com (2020-09-12). "5 productions approved to be filmed in Utah". East Idaho News. Retrieved 2021-11-07.
  17. ^ Flores, Roman. "The Chosen planting seeds in a fertile desert, locals speak on show's growing fandom". The Desert Review. Retrieved 2021-11-13.
  18. ^ ""The Chosen" expande para 90 idiomas e quer alcançar 1 bi de pessoas 'até Jesus voltar'". Notícias Gospel. Retrieved 2021-11-13.
  19. ^ Carson, Joseph (2020-10-22). "'The Chosen' season two filming in Utah". The Daily Universe. Retrieved 2021-11-13.
  20. ^ "'The Chosen' TV series on Christ finds 'perfect' filming location in Weatherford area". Fort Worth Star-Telegram. Archived from the original on 2019-10-04.
  21. ^ "YouTube Marketing Tips From Derral Eves". Project Ignite - Start An Online Business Today. Retrieved 2021-11-13.
  22. ^ DrAmyJaumanSMS (2017-02-21). "It's All About Engagement: An Interview with YouTube Expert Derral Eves". NISM Online. Retrieved 2021-11-13.
  23. ^ "Learn how to be successful on Youtube from a verified expert". KSTU. 2016-03-11. Retrieved 2021-11-13.
  24. ^ a b by. "How to Work With YouTube Influencers : Social Media Examiner". Social Media Examiner | Social Media Marketing. Retrieved 2021-11-13.
  25. ^ Kaysville; October 19, United States-; 2016 /MarketersMEDIA. "The Leading Video Creators And Conversion Conference To Be Held October 20–22 In Los Angeles « MarketersMEDIA – Press Release Distribution Services – News Release Distribution Services". Retrieved 2021-11-13.{{cite web}}: CS1 maint: numeric names: authors list (link)
  26. ^ Eve, Derral. "Certified YouTube Consultation & Audit with Derral Eves". www.channeljumpstart.com. Retrieved 2021-11-13.
  27. ^ 376shares; 79kreads (2020-02-21). "YouTube for Beginners: How to Set up Your Channel". Search Engine Journal. Retrieved 2021-11-13.{{cite web}}: CS1 maint: numeric names: authors list (link)
  28. ^ Fidelman, Mark. "20 Must Watch YouTube Channels That Will Change Your Business". Forbes. Retrieved 2021-11-13.
  29. ^ "Google buys YouTube for $1.65 billion". NBC News. Retrieved 2021-11-13.
  30. ^ a b "Spectacle - The Best Video Marketing Inspiration". spectacle.is. Retrieved 2021-11-13.
  31. ^ a b by. "YouTube Ads: What Marketers Need to Know About YouTube Advertising : Social Media Examiner". Social Media Examiner | Social Media Marketing. Retrieved 2021-11-13.
  32. ^ Gil, Carlos. "The Best Advice This YouTube Expert Gives Creators to Get to 1 Million Views". Entrepreneur. Retrieved 2021-11-13.
  33. ^ "How Squatty Potty Generated 60 Million Video Views". Leadpages Blog. 2015-12-07. Retrieved 2021-11-13.
  34. ^ This Unicorn Changed the Way I Poop - #SquattyPotty, retrieved 2021-11-13
  35. ^ Doctorow, Cory (2015-10-09). "Unicorn poop and squatty potties: the greatest viral ad in Internet history". Boing Boing. Retrieved 2021-11-13.
  36. ^ "Branded Entertainment Network CEO and VidSummit Founder Release Podcast Series". AP NEWS. 2019-04-18. Retrieved 2021-11-13.
  37. ^ @10times. "VidSummit". 10times.com. Retrieved 2021-11-13.{{cite web}}: CS1 maint: numeric names: authors list (link)
  38. ^ "SPI 355: How to Build a Successful YouTube Channel in 2019—with Derral Eves". Smart Passive Income. Retrieved 2021-11-13.
  39. ^ "MrBeast Becomes Part Owner Of VidSummit, Will Keynote At The Annual Marketing Conference (Exclusive)". Tubefilter. 2019-07-17. Retrieved 2021-11-13.
  40. ^ "Cutting Edge Youtube And Video Marketing Strategies With Derral Eves". baconwrappedbusiness.simplecast.com. Archived from the original on 2020-08-03. Retrieved 2021-11-13.
  41. ^ "How Can Brands Influence on YouTube? Find out @ DIGITALIUM 2019". Digitalium. 2019-08-21. Retrieved 2021-11-13.
  42. ^ "More than 1,000 nativity scene performers vie for world record in Utah". Reuters. 2014-12-03. Retrieved 2021-11-13.
  43. ^ a b "Guinness World Record for largest Nativity scene set in Provo". heraldextra.com. Retrieved 2021-11-13.
  44. ^ Derral Eves On His Book.
  45. ^ "The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue | Wiley". Wiley.com. Retrieved 2021-11-13.
  46. ^ Bhavani, Divya Kala (2021-05-10). "These books will guide you through the intricacies of social media". The Hindu. ISSN 0971-751X. Retrieved 2021-11-13.
  47. ^ Eves, Derral (2021-03-04). The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue. Wiley.
  48. ^ Eves, Derral (2021-02-24). The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue (1st ed.). Hoboken, New Jersey: Wiley. ISBN 978-1-119-71602-0.
  49. ^ "The YouTube Formula: How Anyone Can Unlock the Algorithm to Drive Views, Build an Audience, and Grow Revenue | Wiley". Wiley.com. Retrieved 2023-10-17.
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