User talk:Praxxyma

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Hi Ktkvtsh,

Thank you for your feedback and for reviewing my draft on Key Account Management (KAM). I understand Wikipedia's commitment to maintaining quality content and would like to provide additional information to support the notability of KAM.

Notability and Recognition of Key Account Management:

• Academic Literature: KAM is extensively discussed in scholarly research, highlighting its significance in business practices. For instance:
  • The Industrial Marketing Management journal has published numerous articles on KAM, including a bibliometric analysis of KAM literature, underscoring its academic relevance. A4KAM
  • The Journal of Business & Industrial Marketing features studies on KAM, such as research on value co-creation in multi-stakeholder ecosystems, emphasizing its role in modern marketing strategies. Emerald
• Business Publications: Renowned business platforms have discussed KAM's impact and strategies:
  • Forbes published an article on optimizing global key account management, highlighting its importance in today's interconnected business environment. Forbes
  • The Harvard Business Review has featured cases and articles on KAM, such as the "ABB and Caterpillar (A): Key Account Management" case study, illustrating real-world applications of KAM principles. Harvard Business Publishing
  • Harvard Business Review: The article "How to Succeed at Key Account Management" by Lynette Ryals (2012) (link to the HBR article) provides an in-depth look at the practices and strategic importance of KAM.
• Educational Resources: KAM is a subject of study in business education, with resources like "How to Succeed at Key Account Management" included in collections from the Harvard Business Review, providing tools and techniques for effective implementation. O'Reilly
• Existing Related Wikipedia Pages: there is already a Wikipedia page for Account Manager (Account Manager - Wikipedia), which briefly mentions the role within the context of KAM. Given that KAM is a broader, more strategic concept, it warrants a separate and detailed article.
• Books like Key Account Management: Tools and Techniques for Achieving Profitable Key Supplier Status by Peter Cheverton and Key Account Management: The Definitive Guide by Diana Woodburn and Malcolm McDonald are widely referenced resources in the field.

Significance in Business Practice:

KAM is a strategic approach adopted by companies to manage relationships with their most important customers, aiming to build a portfolio of loyal accounts by offering tailored product/service packages. This approach is crucial for long-term business success and has been widely implemented across various industries.

Emerald

Given the extensive coverage of KAM in reputable academic journals, business publications, and its critical role in business strategy, I believe it meets Wikipedia's notability criteria.

I kindly request reconsideration of the draft's deletion and am willing to make the necessary revisions to meet the required standards.

Thank you for your time and assistance.

Best regards,

Hayk Praxxyma (talk) 19:30, 22 December 2024 (UTC)

If you will look at the draft, you will see my edit was undone. Ktkvtsh (talk) 19:32, 22 December 2024 (UTC)

@Ktkvtsh Thank you for your response! May I ask what the reason was for flagging the draft in the first place? :)

If it was flagged in error and the article meets Wikipedia’s criteria, would you be able to help "approve" it? I assume that since you had the authority to nominate it for speedy deletion, you might also have the ability to approve it if it complies with the guidelines.

Thanks

Hayk Praxxyma (talk) 19:38, 22 December 2024 (UTC)

I will not be doing anything further with the article. Please wait and another editor will review it. Ktkvtsh (talk) 19:40, 22 December 2024 (UTC)

Speedy deletion nomination of Draft:Key Account Management

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A tag has been placed on Draft:Key Account Management, requesting that it be speedily deleted from Wikipedia. This has been done under section G11 of the criteria for speedy deletion, because the page seems to be unambiguous advertising which only promotes a company, group, product, service, person, or point of view and would need to be fundamentally rewritten in order to become encyclopedic. Please read the guidelines on spam and Wikipedia:FAQ/Organizations for more information.

If you think this page should not be deleted for this reason, you may contest the nomination by visiting the page and clicking the button labelled "Contest this speedy deletion". This will give you the opportunity to explain why you believe the page should not be deleted. However, be aware that once a page is tagged for speedy deletion, it may be deleted without delay. Please do not remove the speedy deletion tag from the page yourself, but do not hesitate to add information in line with Wikipedia's policies and guidelines. If the page is deleted, and you wish to retrieve the deleted material for future reference or improvement, then please contact the deleting administrator. Ktkvtsh (talk) 19:06, 22 December 2024 (UTC)

this was undone. Ktkvtsh (talk) 19:32, 22 December 2024 (UTC)