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User:Webmaster.gitesh/Cashkaro

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CashKaro
Company typePrivate
IndustryInternet
Founded2013; 11 years ago (2013)
FounderRohan Bhargava, Swati Bhargava
HeadquartersGurgaon, Haryana, India
Area served
India
ServicesCoupons and Cashback website
(Online shopping)
WebsiteCashKaro.com

CashKaro is a coupons and cashback website based in India. It provides discounts through coupons and cashback in a variety of categories, including electronics, clothes, home furnishings, beauty products, mobile recharge and so on. It was founded in 2013 by Rohan Bhargava and Swati Bhargava after they raised $750,000USD from Venture Capitalists. Headquartered in Gurgaon, Haryana, Cashkaro.com has deals with over 800 retailers to provide coupons and cashback.


History

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CashKaro was launched by Rohan Bhargava[2] and Swati Bhargava[3] in 2013.[4] Previously, they had established a cashback website in the UK known as PouringPound. They started CashKaro after raising a fund of $750,000USD from Venture Capitalists[5][6] in the UK[7] and moving to India. It is India’s only externally funded cashback website as of October 2015.

CashKaro introduced india's first cashback festival, the Great Online Cashback Festival (GOCF),[8] planned for October 2015.

Business Model

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CashKaro works on an affiliate model and has approximately 800.[9] When users visit any affiliated site via CashKaro and make a purchase, CashKaro gets a commission. CashKaro pays a large part of this commission back to the customer.

The company is now planning to enlist about 50 global retailers which will enable it to serve its Indian customers in international markets as well.[10] It has recently partnered with Alibaba.com wholesale.[11]

CashKaro also runs a refer and earn program whereby users can earn from purchases made by new users they have referred.

Rewards

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It reached Rs.15M in cashback paid to its customers in March 2014.[12][13] Up to August 2015, it has enabled sales worth Rs.3,500M in the retail sector in India and given a cashback of Rs.150M to its users.

It has driven sales of Rs.1,000M to its affiliates in 15 months.[14] In these 15 months company has generated cashback of Rs.30M to its users and expects this to reach Rs.350M in August 2015.[15]

See also

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References

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  1. ^ "cashkaro site info Site Info". Alexa Internet. Retrieved 21 August 2015.
  2. ^ "Helping buyers save more is a thrill: Rohan Bhargava, CashKaro.com". Financial Express. 14 April 2015.
  3. ^ Twishy Shahi. "Meet Swati Bhargava, a small town girl who built India's top cashback site". E27.co. Retrieved 6 March 2015.
  4. ^ "6 successful start-ups from people who returned to India". The Economic Times. 22 November 2013.
  5. ^ "Cashkaro raises fund from UK-based angel investors". The Hindu Business Line. 29 July 2013.
  6. ^ Sonam Gulati (3 July 2013). "Cashback and couponing venture Cashkaro raises $750K from UK-based angels". VCCircle.com.
  7. ^ "Cashkaro Gets First Round Of Funding". Business World. 4 July 2013.
  8. ^ "CashKaro rolls out India's first cashback festival". Best Media Info. 13 October 2015.
  9. ^ "Affiliate Marketing: Cashback and coupon sites decoded". BestMediaInfo.com. 10 November 2014.
  10. ^ "CashKaro may rope in 50 global retailers to India market". Economic Times. 26 June 2015.
  11. ^ Babu, Anita (28 April 2015). "CashKaro.com partners with Alibaba.com". Business Standard. Retrieved 28 April 2015.
  12. ^ Agarwal, Meha (28 March 2014). "Cashkaro crosses INR 1.5 crore mark in cashback". iamwire.com.
  13. ^ Pani, Priyanka (28 March 2014). "Cashkaro.com crosses ₹1.5-cr mark in cashback payments to members". The Hindu Business Line.
  14. ^ "Cashkaro to ride on e-commerce boom". The Hindu. 21 November 2014.
  15. ^ Vanita Akhaury. "We expect to credit more than Rs 35 crores as Cashback in the next 6 months". IndianRetailer.com. Retrieved 19 August 2015.
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Category:E-commerce Category:Online companies Category:Privately held companies of India Category:Indian companies established in 2013 Category:Companies based in Gurgaon Category:Shopping networks Category:Indian websites Category:Coupons and Cashback Companies of India

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