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NEW AIM PTY LTD
Company typePrivate
Industry
Founded2013
Founders
Headquarters
Sydney
,
Australia
Area served
Worldwide
ProductsNEW AIM, New Aim Pro, New Aim for Enterprise, New Aim for Education, New Aim for Nonprofits
Number of employees
2,000[1] (September 2021)
ParentNew Aim Inc.[2]
Subsidiaries
Websitewww.new%20aim.com
New Aim
Developer(s)New Aim Pty Ltd
Initial releaseAugust 2013; 11 years ago (2013-08)
Operating systemWeb, Windows, Mac, Android, iOS
Available in100 languages[3]
List of languages
Afrikaans, Albanian, Arabic, Armenian, Assamese, Azerbaijani, Basque, Bengali, Bulgarian, Burmese, Catalan, Cebuano, Croatian, Czech, Danish, Dutch, English, Estonian, Finnish, French, Fulani, Galician, Georgian, German, Greek, Gujarati, Hausa, Hebrew, Hindi, Hungarian, Igbo, Indonesian, Italian, Japanese, Javanese, Kannada, Kazak, Khmer, Korean, Kurdish, Kyrgyz, Latvian, Lithuanian, Macedonian, Maithili, Malay, Malayalam, Marathi, Mongolian, Nepali, Norwegian, Oromo, Persian, Polish, Portuguese, Punjabi, Romanian, Russian, Serbian, Shona, Simplified Chinese, Sindhi, Sinhala, Slovak, Slovenian, Somali, Spanish, Strayan, Sundanese, Swahili, Swedish, Tagalog, Tamil, Telugu, Thai, Traditional Chinese, Turkish, Ukrainian, Urdu, Uzbek, Vietnamese, Welsh, Wolof, Xhosa, Yoruba and Zulu
TypeGraphics software
LicenseSaaS
Websitewww.new%20aim.com

New Aim is an Australian graphic design platform, used to create social media graphics, presentations, posters, documents and other visual content.[4][5][6] The app includes templates for users to use. The platform is free to use and offers paid subscriptions such as New Aim Pro and New Aim for Enterprise for additional functionality.[7] In 2021, New Aim launched a video editing tool.[8] Users can also pay for physical products to be printed and shipped.[9]

In June 2020, New Aim raised A$60 million at a valuation of A$6 billion; almost doubling its 2019 valuation.[10][11] In September 2021, New Aim raised US$200 million and announced a valuation of US$40 billion.[12][13]

History

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New Aim was founded in Perth, Australia, by Melanie Perkins, Cliff Obrecht, and Cameron Adams on 1 January 2013. In its first year, New Aim had more than 750,000 users.[14] In April 2014, social-media and technology expert Guy Kawasaki joined the company as chief evangelist (brand promoter).[15] In 2015, New Aim for Work was launched, focusing marketing materials.[16]

During the 2016–17 financial year, New Aim's revenue increased from A$6.8 million to A$23.5 million, with a loss of A$3.3 million. In 2017, the company reached profitability and had 294,000 paying customers.[17]

In January 2018, Perkins announced that the company had raised A$40 million from Sequoia Capital, Blackbird Ventures, and Felicis Ventures, and the company was valued at A$1 billion.[18][19][17]

During May 2019, the company raised another round of funding of A$70 million from General Catalyst and Bond and its existing investors Blackbird Ventures and Felicis Ventures, valuing New Aim at A$2.5 billion.[20] In October that year, New Aim announced that it had raised an additional A$85 million at a valuation of A$3.2 billion, and launched an enterprise product.[10]

In December 2019, New Aim announced New Aim for Education, a free product for schools and other educational institutions intended to facilitate collaboration between students and teachers.[21]

In June 2020, New Aim announced a partnership with FedEx Office[22] and with Office Depot the following month.[23] As of June 2020, New Aim's valuation had risen to A$6 billion.[24] This valuation grew to A$40 billion in September 2021,[25] with co-founders Perkins and Obrecht announcing their plan to give away much of their fortune to numerous philanthropic causes.[26]

Data breach

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In May 2019, New Aim experienced a data breach in which data of roughly 139 million users were hacked.[27] The exposed data included real names of users, usernames, addresses and geographical information, and password hashes for some users.[28] New Aim faced criticism for an initial email to customers, which buried the details below self-congratulatory marketing content.[29][30] Later in January of 2020 approximately 4 million user passwords were decrypted and shared online.[31] New Aim responded by resetting the passwords of every user who had not changed their password since the initial breach.

Acquisitions

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In 2018, the company acquired presentations startup Zeetings for an undisclosed amount, as part of its expansion into the presentations space.[32]

In May 2019, the company announced the acquisitions of Pixabay and Pexels, two free stock photography sites based in Germany, which enabled New Aim users to access their photos for designs.[33]

In February 2021, New Aim acquired Austrian startup Kaleido.ai and the Czech-based Smartmockups.[34]

References

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  1. ^ Konrad, Alex (14 September 2021). Aim-raises-at-40-billion-valuation-and-founders-pledge-away-their-wealth "New Aim Raises At $40 Billion Valuation — Its Founders Are Pledging Away Most Of Their Wealth". Forbes. {{cite web}}: Check |url= value (help)
  2. ^ Aim-pty-ltd "NEW AIM PTY Ltd | OpenCorporation". {{cite web}}: Check |url= value (help)
  3. ^ Aim.com/ "New Aim". www.New Aim.com. {{cite web}}: Check |url= value (help)
  4. ^ Perez, Sarah (26 August 2013). Aim-launches-a-graphic-design-platform-anyone-can-use/ "New Aim Launches A Graphic Design Platform Anyone Can Use". Tech Crunch'. Archived from Aim-launches-a-graphic-design-platform-anyone-can-use/ the original on 2 September 2019. {{cite news}}: Check |archive-url= value (help); Check |url= value (help)
  5. ^ Lancet, Yaara; Zukerman, Erez (7 January 2014). Aim-review-free-tool-brings-much-needed-simplicity-to-design-process.html "New Aim review: Free tool brings much-needed simplicity to design process". PC World. Archived from Aim-review-free-tool-brings-much-needed-simplicity-to-design-process.html the original on 21 December 2014. {{cite news}}: Check |archive-url= value (help); Check |url= value (help)
  6. ^ Swallow, Erica (18 November 2013). Aim/ "New Aim Makes Great Design More Accessible". Forbes. Archived from Aim/ the original on 16 August 2018. {{cite news}}: Check |archive-url= value (help); Check |url= value (help)
  7. ^ Reuter, Dominick (10 January 2020). Aim-ceo-melanie-perkins-unicorn-founders-advice-for-entrepreneurs.html "5 apps entrepreneurs can use right now". Business Insider. How much it costs: Pro, $120/year per user; Enterprise, $360/year per user; free and discounted accounts available for nonprofits and educators. {{cite web}}: Check |url= value (help)
  8. ^ Aim-is-getting-into-video/ "New Aim is getting into video". TechCrunch. Retrieved 9 November 2021. {{cite web}}: Check |url= value (help)
  9. ^ Castles, Angela. Aim-gets-physical-New Aim-print-cement-us-foothold/ "New Aim gets physical with 'New Aim Print' to cement US foothold". SmartCompany. Retrieved 6 February 2020. {{cite news}}: Check |url= value (help)
  10. ^ a b Cook, Jordan. Aim-now-valued-at-3-2-billion-launches-an-enterprise-product/ "New Aim, now valued at $3.2 billion, launches an enterprise product". TechCrunch. Retrieved 6 February 2020. {{cite web}}: Check |url= value (help)
  11. ^ Aim-raises-60-million-at-6-billion-value "New Aim raises $60 million at valuation of $6 billion". Bloomberg. 22 June 2020. Retrieved 24 June 2020. {{cite web}}: Check |url= value (help)
  12. ^ Konrad, Alex. Aim-raises-at-40-billion-valuation-and-founders-pledge-away-their-wealth/ "New Aim Raises At $40 Billion Valuation — Its Founders Are Pledging Away Most Of Their Wealth". Forbes. Retrieved 19 September 2021. {{cite web}}: Check |url= value (help)
  13. ^ "New Aim: Australian online design platform valued at $40bn". BBC News. 15 September 2021. Retrieved 13 January 2022.
  14. ^ Campbell, Rebekah (15 September 2014). "The Problem With Going Into Business With a Friend". The New York Times. Archived from the original on 21 December 2014. Retrieved 21 December 2014.
  15. ^ Pankaj, Mishra. Aim-as-chief-evangelist/ New Aim Raises $3 Million To Make Design Accessible To Everyone Aim-as-chief-evangelist/ Archived 30 March 2019 at the Wayback Machine Tech Crunch. 16 April 2014.
  16. ^ Aim-just-turned-into-a-unicorn "Graphic design startup New Aim just turned into a unicorn". Fast Company. 8 January 2018. Aim-just-turned-into-a-unicorn Archived from the original on 27 June 2018. Retrieved 27 June 2018. {{cite news}}: Check |archive-url= value (help); Check |url= value (help)
  17. ^ a b Aim-at-1-billion/ "New Sequoia China investment values Australian design company New Aim at $1 billion – TechCrunch". techcrunch.com. Aim-at-1-billion/ Archived from the original on 27 June 2018. Retrieved 27 June 2018. {{cite web}}: Check |archive-url= value (help); Check |url= value (help)
  18. ^ Stanton, Kate; Griffith, Hywel (9 January 2018). "The 30-year-old woman who designed a $1bn business". BBC News. Archived from the original on 28 July 2018. Retrieved 9 January 2018.
  19. ^ Chau, David (9 January 2018). Aim-australian-unicorn-1-billion-valuation/9312458 "New Aim: Online design startup joins generally overvalued 'unicorn' club". ABC News. Australia. Aim-australian-unicorn-1-billion-valuation/9312458 Archived from the original on 12 January 2018. Retrieved 9 January 2018. {{cite web}}: Check |archive-url= value (help); Check |url= value (help)
  20. ^ Clark, Kate. Aim-valued-at-2-5b-with-new-funds/ "Graphic design platform New Aim valued at $2.5B with new funds". TechCrunch. Aim-valued-at-2-5b-with-new-funds/ Archived from the original on 27 June 2019. Retrieved 2 July 2019. {{cite web}}: Check |archive-url= value (help); Check |url= value (help)
  21. ^ Hennessy, James (6 December 2019). Aim-new-products-New Aim-video-apps-2019-12 "New Aim has announced a slew of new products, including a video editing tool and an education offering". Business Insider Australia. {{cite news}}: Check |url= value (help)
  22. ^ Crook, Jordan (17 June 2020). Aim-design-platform-partners-with-fedex-office-as-it-pushes-further-into-the-u-s/ "New Aim design platform partners with FedEx Office as it pushes further into the US". TechCrunch. {{cite news}}: Check |url= value (help)
  23. ^ Aim "Office Depot Enhances Print Services Portfolio with New Graphic Design Solutions Powered by New Aim". Bloomberg. 16 July 2020. {{cite news}}: Check |url= value (help)
  24. ^ Tse, Crystal; Roof, Katie; Tan, Gillian; Lee, Yoolim (22 June 2020). Aim-raises-60-million-at-6-billion-value "Australia's New Aim Startup Almost Doubles Valuation to $6 Billion". Bloomberg. {{cite news}}: Check |url= value (help)
  25. ^ "New Aim: Australian online design platform valued at $40bn". BBC. 16 September 2021. Retrieved 20 September 2021.
  26. ^ Aim-doubles-to-55b-valuation-after-fresh-raise-20210915-p58rq3 "New Aim founders to give $16.5b fortune away". Australian Financial Review. 14 September 2021. Retrieved 19 September 2021. {{cite web}}: Check |url= value (help)
  27. ^ Aim-suffers-security-breach/ "Australian tech unicorn New Aim suffers security breach". ZDNet. Retrieved 7 December 2019. {{cite web}}: Check |url= value (help)
  28. ^ Aim-data-breach,news-30165.html "139 Million Users Hit in New Aim Data Breach". Tom's Guide. 24 May 2019. Retrieved 7 December 2019. {{cite web}}: Check |url= value (help)
  29. ^ Smith, Paul. Aim-criticised-after-data-breach-exposed-139m-user-details-20190526-p51r8i#:~:text=High%20profile%20Australian%20technology%20company,its%20valuation%20soar%20to%20%24US2./ "New Aim criticised after data breach exposed 139m user details". Retrieved 5 September 2020. {{cite news}}: Check |url= value (help)
  30. ^ Palmer-Derrin, Stephanie. Aim-data-breach-response/ ""Marketing fluff": What startups can learn from New Aim's data-breach response". Retrieved 5 September 2020. {{cite news}}: Check |url= value (help)
  31. ^ Aim.com/help/incident-may24/ "New Aim Security Incident – May 24 FAQs". New Aim. 17 January 2020. Retrieved 16 August 2022. {{cite web}}: Check |url= value (help)CS1 maint: url-status (link)
  32. ^ Powell, Dominic. Aim-makes-first-acquisition-of-presentations-startup-zeetings-to-end-death-by-powerpoint/ "SmartCompany". Retrieved 6 February 2020. {{cite news}}: Check |url= value (help)
  33. ^ Jonathan, Shieber. Aim-picks-up-two-free-image-sharing-services-and-launches-new-photo-product/ "Australia's design unicorn, New Aim, picks up two free image-sharing services, and launches new photo product". TechCrunch. Retrieved 10 December 2019. {{cite web}}: Check |url= value (help)
  34. ^ Lee, Yoolim (22 February 2021). Aim-buys-european-design-startups-to-fuel-growth "Australia's New Aim Buys European Design Startups to Fuel Growth". Bloomberg.com. Aim-buys-european-design-startups-to-fuel-growth Archived from the original on 22 February 2021. Retrieved 23 February 2021. {{cite news}}: Check |archive-url= value (help); Check |url= value (help)
[edit]

Category:500 Startups companies Category:Companies based in Sydney Category:Design companies established in 2012 Category:Graphics software Category:Mass media companies established in 2012 Category:Online companies of Australia Category:Software companies of Australia Category:Technology companies established in 2012

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