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Giuseppe Porcelli

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Giuseppe Porcelli (born July 25, 1975) is an Italian-Australian entrepreneur, investor, and technology executive. He is the founder and CEO of Lakeba Group, a global venture catalyst firm, and is known for his contributions to the high-tech industry, particularly in FinTech, PropTech, Machine Learning, and AI.

Early Life

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Giuseppe Porcelli was born on July 25, 1975, in Naples, Italy. He grew up in a family of entrepreneurs involved in the Fast-Moving Consumer Goods (FMCG) industry, where his grandfather and father worked as wholesalers and distributors of branded toiletry products. His upbringing in a challenging environment in Naples instilled resilience and determination in him. He attended the Aristide Gabelli State Comprehensive Institute, where he studied business and economics but was drawn to entrepreneurship from an early age.

Career

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Giuseppe Porcelli embarked on his entrepreneurial journey in the FMCG industry at a young age. In 1997, at just 22 years old, he ventured into business with his wife, Antonella De Rosa, trading and buying cosmetic, toiletry, and detergent products. This early foray into entrepreneurship laid the foundation for his future success.

In 1999, Porcelli worked at Colgate Palmolive briefly, where his boss recognised his entrepreneurial potential and encouraged him to pursue his dreams. Porcelli took a leap of faith and established his own oral care brand, Fresh-Up. Porcelli dedicated seven years to building and expanding the Fresh-Up brand across Europe and North Africa.

In 2008, the success of Fresh-Up was commended by the Italian government, and Porcelli was presented an award byhen-Prime Minister Silvio Berlusconi, recognising his outstanding achievements in trade with the North African market. This recognition was a testament to Porcelli's innovative approach to business and his ability to navigate the complexities of international trade.

Fresh-Up's growing popularity and market presence attracted the interest of a Tedim Industry SPA, a larger Italian organisation, which ultimately acquired the brand. This acquisition marked Porcelli's first successful exit from a business venture, a significant milestone that solidified his reputation as a skilled entrepreneur and innovator.

Seeking a new business challenge and an exciting life of adventure for his family, Porcelli made the decision to relocate to Australia in the late 2010s, bringing with him a wealth of knowledge and skill in entrepreneurship.

In Australia, Porcelli ventured into the technology industry developing mobiles apps, showcasing his versatility and adaptability. One such app was Voice PRO, which became one of the top 50 global apps on the Google Play a testament to Porcelli’s business savvy in developing innovative products.

In 2013, Porcelli's entrepreneurial spirit and passion for innovation reached new heights with the founding of Lakeba Group, a global venture catalyst firm dedicated to conceiving, creating, and commercialising digital technologies into thriving businesses. Lakeba's unique approach utilises proprietary artificial intelligence (AI) and Porcelli’s decades of business and technology experience to identify opportunities and streamline the process of turning ideas into successful ventures.

Under Porcelli's visionary leadership, Lakeba has conceived, created, and commercialised 15 ventures, with several already spun out and operating independently. These ventures span a wide range of industries and sectors, showcasing Porcelli's ability to identify and capitalise on emerging trends and market needs. Notable ventures include:

  • DoxAI: An AI-powered document automation tool that streamlines and digitises document processing for businesses in finance, accounting, and the legal sector. DoxAI has formed strategic collaborations with companies like Perpetual Corporate Trust and Microsoft to enhance financial services through cutting-edge technology solutions. These collaborations have positioned DoxAI as a leader in its field, providing innovative solutions that address real-world challenges.
  • Bricklet: A property investment platform that revolutionises the way people invest in real estate. Bricklet enables investors to purchase individual units or fractions of larger properties, offering an innovative approach to property ownership that caters to a wider range of investors. This venture has disrupted the traditional property investment landscape, making it more accessible and democratised.
  • Quixxi: A mobile app security platform. A comprehensive mobile application security platform that shields businesses from threats like malware, hacking, and data breaches. In an era where cybersecurity is of paramount importance, Quixxi provides essential security features, including code obfuscation, anti-tampering, and anti-debugging, catering to the mobile app development sector worldwide.
  • SHELFIE: A virtual store platform that empowers retailers to create engaging virtual shopping experiences. With the rise of e-commerce and the increasing demand for immersive digital experiences, SHELFIE offers features such as a 3D store builder, product catalogue, and shopping cart, serving retailers globally.
  • ezidox: A document management platform that simplifies document collection, enhancing compliance and reducing errors for businesses in finance, accounting, and the legal sector. By streamlining document management processes, ezidox helps businesses improve efficiency, reduce costs, and mitigate risks associated with non-compliance.
  • Verimoto (formerly Verimoto now DoxAI): A mobile app that utilises AI and computer vision to verify vehicle authenticity in real-time, preventing fraud and enhancing transparency in the automotive industry. Verimoto serves auto dealerships, insurance companies, and consumers worldwide, providing a reliable solution to a longstanding challenge in the automotive sector.
  • Kreano: Tailored for startups and entrepreneurs, Kreano helps commercialise ideas quickly with plug-and-play API services to allow deployment of new technologies, integrating with existing systems, scaling services on demand, reducing time, cost, headcount and intelligent data insights.

Porcelli's ability to identify and capitalise on opportunities in diverse sectors, including FinTech, PropTech, Machine Learning, and AI, has positioned Lakeba Group as a prominent force in the technology and innovation landscape garnering support from notable industry leaders.

Through his leadership at Lakeba Group, Porcelli has not only created a thriving ecosystem of innovative ventures but has also fostered an environment that encourages creativity, risk-taking, and the relentless pursuit of groundbreaking solutions. His commitment to leveraging cutting-edge technologies like AI and his ability to anticipate market trends have enabled Lakeba Group to stay ahead of the curve and deliver continuous value to customers.

Personal Life

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Porcelli was born on July 25, 1975, in Naples, Italy. He is married to Antonella De Rosa, his longtime business partner and collaborator. Together, they have three children: Alfonso, Rosie, and Silvio Porcelli. Porcelli's relocation to Australia with his family was a significant milestone, showcasing his dedication to providing his family with better opportunities and a higher quality of life.

Despite the challenges of starting anew in a foreign country, Porcelli's resilience and determination enabled him to thrive, both personally and professionally. His ability to adapt to new environments and embrace change has not only shaped his career but has also served as an inspiration for others seeking to pursue their dreams and ambitions.

Porcelli's story exemplifies the "great Australian dream" of entrepreneurship and self-made success. His journey from humble beginnings in Naples to becoming a prominent figure in the global tech industry is a testament to the power of hard work, perseverance, and a relentless pursuit of excellence.

Beyond his professional endeavours, Porcelli is deeply committed to using technology as a force for good and creating opportunities for people around the world. One of the driving principles behind Lakeba Group's ventures is the democratisation of access to innovative technologies and services.

For instance, Porcelli recognises the transformative potential of remote working and has actively championed initiatives that enable individuals from diverse backgrounds and locations to contribute their skills and talents to Lakeba Group's ecosystem. This approach not only fosters inclusivity and diversity but also empowers people regardless of their geographical or socioeconomic circumstances.

Porcelli's vision extends beyond traditional business boundaries, as he strives to leverage technology to address global challenges and create a more equitable and sustainable future. Through Lakeba Group's ventures, he aims to develop solutions that can improve access to education, healthcare, financial services, and other vital resources, particularly in underserved communities.

In his leisure time, Porcelli finds solace in spending quality moments with his family, exploring the beauty of his adopted home in Manly, Sydney, Australia. He also indulges in his love for cooking, a passion that he has nurtured since his childhood in Italy, where food and family gatherings were an integral part of his upbringing.

Porcelli's philanthropic endeavours are an extension of his commitment to making a positive impact on the world. He is known to support various causes that align with his values, including education, community development, and environmental conservation.

Through his personal life and actions, Giuseppe Porcelli exemplifies the values of resilience, determination, and a relentless pursuit of excellence. His journey serves as an inspiration not only for aspiring entrepreneurs but also for individuals seeking to create positive change in their communities and the world at large.

Legacy and Vision

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Porcelli's leadership has positioned Lakeba Group as a prominent player in the global tech industry. Through his ventures, he aims to democratise access to technology, promote remote working, and tackle global challenges in education, healthcare, and financial services.

References

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