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Smartphones enable people to remain in contact with their social and professional network continuously. This may result in compulsive checking for status updates and messages, for fear of missing an opportunity.[1]

Fear of missing out (FOMO) is the feeling of apprehension that one is either not in the know or missing out on information, events, experiences, or life decisions that could make one's life better.[2] FOMO is also associated with a fear of regret,[3] which may lead to concerns that one might miss an opportunity for social interaction, a novel experience, a memorable event, or a profitable investment.[4] It is characterized by a desire to stay continually connected with what others are doing,[2] and can be described as the fear that deciding not to participate is the wrong choice.[3][5] FOMO could result from not knowing about a conversation,[6] missing a tv show, not attending a wedding or party,[7] or hearing that others have discovered a new restaurant.[8] FOMO in recent years has been attributed to a number of negative psychological and behavioral symptoms.[3][9] [10]

FOMO has increased in recent times due to advancements in technology.[11] Social networking sites creates many opportunities for FOMO. While it provides opportunities for social engagement,[2] it offers a view into an endless stream of activities in which a person is not involved. Psychological dependence on social media can lead to FOMO[12] or even pathological internet use.[13] FOMO is also present in video games, investing, and business marketing.[14][15][16] The increasing popularity of the phrase has led to related linguistic and cultural variants.[17] FOMO is associated with worsening depression and anxiety, and a lowered quality of life.[18]

History

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Patrick J. McGinnis who popularized the term FOMO while writing for the HBS.[19]

The phenomenon was first identified in 1996 by marketing strategist Dr. Dan Herman, who conducted research for Adam Bellouch and published the first academic paper on the topic in 2000 in The Journal of Brand Management.[20] Dr. Dan Harmen also believes the concept has evolved to become more wide spread through mobile phone usage, texting, and social media and have helped flesh out the concept of the fear of missing out to the masses[11] Before the Internet, a related phenomenon, "keeping up with the Joneses'", was widely experienced. FOMO generalized and intensified this experience because so much more of people's lives became publicly documented and easily accessed. Further, a common tendency is to post about positive experiences (that great restaurant) rather than negative ones (bad first date). Studies have found that the likelihood of experiencing fear of missing out has been linked to anxiety or depression. [2][21]

Author Patrick J. McGinnis coined the term FOMO[19] and popularized it in a 2004 op-ed in The Harbus, the magazine of Harvard Business School. The article was titled McGinnis' Two FOs: Social Theory at HBS, and also referred to another related condition, Fear of a Better Option (FOBO), and their role in the school's social life.[22][23][24] The origin of FOMO has also been traced to the 2004 Harbus article by academic Joseph Reagle.[25] Currently the term has been used as a hashtag on social media and has been mentioned in hundreds of news articles, from online sources like Salon to print papers like the New York Times.[11]

Symptoms

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Psychological

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Fear of missing out has been associated with a deficit in psychological needs.[2] Self-determination theory contends that an individual's psychological satisfaction in their competence, autonomy, and relatedness consists of three basic psychological needs for human beings.[26] Test subjects with lower levels of basic psychological satisfaction reported a higher level of FOMO. FOMO has also been linked to negative psychological effects in overall mood and general life satisfaction.[3]  A study performed on college campuses found that experiencing FOMO on a certain day led to a higher fatigue on that day specifically.[21]Experiencing FOMO continuously throughout the semester also can lead to higher stress levels among students.[21]  An individual with an expectation to experience the fear of missing out can also develop a lower level of self-esteem.[10] A study by JWTIntelligence suggests that FOMO can influence the formation of long-term goals and self-perceptions.[16] In this study, around half of the respondents stated that they are overwhelmed by the amount of information needed to stay up-to-date, and that it is impossible to not miss out on something. The process of relative deprivation creates FOMO and dissatisfaction. It reduces psychological well-being.[2][18][27] FOMO led to negative social and emotional experiences, such as boredom and loneliness.[28] A 2013 study found that it negatively impacts mood and life satisfaction,[2] reduces self-esteem, and affects mindfulness.[29] Four in ten young people reported FOMO sometimes or often.[16] FOMO was found to be negatively correlated with age, and men were more likely than women to report It.[2]

Behavioral

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The fear of missing out stems from a feeling of missing social connections or information.[9]This absent feeling is then followed by a need or drive to interact socially to boost connections.[9] [10] The fear of missing out does not only lead to negative psychological effects but also has been shown to increase negative behavioral patterns.[9] In aims of maintaining social connections negative habits are formed or heightened.[21] A 2019 University of Glasgow study surveyed 467 adolescents, and found that the respondents felt societal pressure to always be available.[30] According to John M. Grohol, founder and Editor-in-Chief of Psych Central, FOMO may lead to a constant search for new connections with others, abandoning current connections to do so.[31]The fear of missing out derived from digital connection has been positively correlated with bad technology habits especially in youth.[32] These negative habits included increased screen time, checking social media during school, or driving while texting. [32][2] [33] Social media use in the presence of others can be referred to as phubbing. [32] Multiple studies have also identified a negative correlation between the hours of sleep and the scale at which individuals experience fear of missing out.[10] [21] A lack of sleep in college students experiencing FOMO can be attributed to the number of social interactions that occur late at night on campuses.[21] Another study has highlighted the impact of FOMO in college students making adverse decisions with alcohol such as underage drinking, and binge-drinking. [33]

Settings

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Social media

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Fear of missing out has a positive correlation with higher levels of social media usage.[2] Social media connects individuals and showcases the lives of others at their peak.[2] This gives people the fear of missing out when they feel like others on social media are taking part in positive life experiences that they are personally also experiencing.[2] This fear of missing out related to social media has symptoms including anxiety, irritability, and a feeling of inadequacy compared to others.[34] Self-esteem plays a key role in the levels a person feels when experiencing the fear of missing out as their self worth is influenced by people they observe on social media.[2][34] There are two types of anxiety, one related to genetics that is permanent and one that is temporary.[34] This state anxiety or temporary anxiety is the one that is more relevant to the fear of missing out.[34] The fear of missing out anxiety is temporary as it is directly related to the individual looking at social media sites for a short period of time.[34] This anxiety is caused by a loss of feeling of belongingness through the concept of social exclusion.[34] FOMO-sufferers may increasingly seek access to others' social lives, and consume an escalating amount of real-time information.[35] A survey in 2012 indicated that 83% of respondents said that there is information overload in regards that there is too much to watch and read.[34] Constant information that is available to people through social media causes the fear of missing out as people feel worse about themselves for not staying up to date with relevant information.[2] [34] Social media shows just exactly what people are missing out on in real time including events like parties, opportunities, and other events leading for people to fear missing out on other related future events.[34] Another survey indicates that almost 40% of people from ages 12 through 67 indicate that social media has led to a higher feeling of the fear of missing out.[34] Millennials are the most affected by the fear of missing out, the highest proportion compared to other generations and this is due to the prominence of social media for the generation.[34] Social media platforms that are associated with FOMO include Snapchat,[36] Facebook,[37] and Instagram.[38]

Video games

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People want to be a part of the in-group and feel like they belong, making them fear missing out on being part of the in-group.[14] People do not want to feel like that they are missing out of being part of the belonging group with respect to video games, which causes a video game addiction.[14] When people align their social identities with the video game they are playing, they fear that not playing enough will outcast them from the group they are playing with, leading to the fear of missing out of being a dedicated member of the community.[14]

Within video games, FOMO is also used to describe the similar anxiety around missing the ability to obtain in-game items or complete activities that are only available for a limited time, such as those in battle passes. This is particularly common for multiplayer video games, where such items are cosmetic in nature but reflect a player's skill to other players in the game and can become a sign of social standing within the game's community; failure to acquire a limited cosmetic item may lead to social outcasting particularly in groups of younger players.[39][40][41]

Investing

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Fear of missing out has an influential role for the investment market for cryptocurrencies.[15] With the prominence of people making large sums of money through cryptocurrencies, people fear of missing out on the next get rich quick currency.[15] This fear of missing out has caused the rise of pump and dump schemes where investors use the fear of missing out to raise the price of cryptocurrencies and sell them for a profit while lower tier traders are not able to see profits.[15] People are using bots in these cryptocurrency trades because they fear of missing out on making potential profits as profits can vary rapidly even within the span of twenty seconds.[15] Pump and dumps are a legal grey area for cryptocurrencies so it is not illegal for influencers to use fear of missing out to manipulate individuals.[15]

The fear of missing out is also prominent in the regular stock market. People do not want to miss out on potential stock gains as the market is on a current upward trend as of October 2021.[42] There is a fear of missing out on making big gains through stocks driving the market since the market was at a low point before.[42] The fear of missing out with regards to investing is not applied evenly to different types of stocks and even within different brands of the stocks in the same sector.[43] For example, there are differences between the fear of missing out on Burberry and Prada stock in which the Prada stock is seen as more valuable and people more likely fear to miss out on buying that particular stock.[43]

Marketing

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Advertising and marketing campaigns may also seek to intensify FOMO within various marketing strategy. Examples include AT&T's "Don't be left behind" campaign, Duracell's Powermat "Stay in charge" campaign and Heineken's "Sunrise" campaign.[16] AT&T's "Don't be left behind" campaign used the fear of missing out to make people want to join their network and receive messages and emails at fast 4G rates to not miss updates from friends.[16] Duracell's Powermat "Stay in charge" campaign showcased four dead phones and advertised to the viewers that the owners of the phone were missing out on updates on the phones because they were not using Duracell's charging technologically to power the phones.[16] Heineken's "Sunrise" campaign aimed to encourage responsible drinking by portraying excessive drinking as a way to miss the best parts of a party, rather than claiming that excessive drinking is a risk to personal health. Other brands attempt to counter FOMO, such as Nescafé's "Wake up to life" campaign.[16] Harnessing TV viewers' FOMO is also perceived to foster higher broadcast ratings. Real-time updates about status and major social events allow for a more engaging media consumption experience and faster dissemination of information.[16] Real-time tweets about the Super Bowl are considered to be correlated with higher TV ratings due to their appeal to FOMO and the prevalence of social media usage.[16]

Variants

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Cultural

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FOMO, as a word and as a social phenomenon, has several cultural variants.[44] Before Americans discovered FOMO, however, Singaporeans had already named their own version "kiasu".[45] Taken from the Chinese dialect Hokkien, kiasu translates to a fear of losing out but encompasses any sort of competitive, stingy or selfish behavior. [45]

Linguistic

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The term FOMO has also inspired offshoots such as FOBO, FOMOMO, MOMO, FOJI, BROMO, NEMO, SLOMO and JOMO. [17]

FOBO - meaning Fear of Better Options - was coined by American venture capitalist and author Patrick James McGinnis while he was a student at Harvard Business School.[46] McGinnis describes FOBO as a byproduct of a hyper-busy, hyper-connected world in which everything seems possible, and, as a result, you are spoiled for choice.[46]

ROMO is a term coined during the Covid-19 pandemic that stands for Reality of Missing Out. ROMO describes the feeling of knowing that you are not missing out on anything.[47]

FOMOMO stands for the Fear Of the Mystery Of Missing Out.[48] FOMOMO refers to a more extreme case of FOMO that occurs when one’s mobile device is unusable, resulting in angst caused by the inability to see what one is missing out on on social media.[48] Deprived of seeing friends’ social media posts, one may automatically assume that those on your social media feed are having a better time than you.[48]

MOMO stands for the Mystery Of Missing Out, referring to the paranoia that arises when one’s friends do not post anything on social media resulting in attempts to piece together what one may be missing out on.[49]

FOJI stands for Fear Of Joining In and refers to the fear of posting on social media in the worry that nobody will want to connect, follow or be friends with you.[50] FOJI (Fear of Joining In) is often seen as the opposite of MOMO (Mystery of Missing Out).

BROMO refers to instances when one’s friends (“bros”) protect them from missing out.[46] An example of BROMO would be if one’s friends refrained from posting pictures from their night out for fear of making anyone feel left out.[46]

NEMO stands for Nearly but not fully Missing Out.[45] NEMO can refer to people who are on online networks, but do not check them frequently.[45]

SLOMO stands for Slow to Missing Out, and refers to the gradual feeling that one is missing out.[45]

JOMO stands for the Joy of Missing Out and refers to the feeling of pleasure when missing out.[51] JOMO is a relatively positive belief that cutting off all social media and digital devices can be blissful.[45][46]

References

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  1. ^ Anderson, Hephzibah (16 April 2011). "Never heard of Fomo? You're so missing out". The Guardian. Retrieved 6 June 2017.
  2. ^ a b c d e f g h i j k l m n Przybylski, Andrew K.; Murayama, Kou; DeHaan, Cody R.; Gladwell, Valerie (July 2013). "Motivational, emotional, and behavioral correlates of fear of missing out". Computers in Human Behavior. 29 (4): 1841–1848. doi:10.1016/j.chb.2013.02.014.
  3. ^ a b c d Wortham, J. (April 10, 2011). "Feel like a wall flower? Maybe it's your Facebook wall". The New York Times.
  4. ^ Shea, Michael (27 July 2015). "Living with FOMO". The Skinny. Retrieved 9 January 2016.
  5. ^ Alt, Dorit; Boniel-Nissim, Meyran (2018-06-20). "Parent–Adolescent Communication and Problematic Internet Use: The Mediating Role of Fear of Missing Out (FoMO)". Journal of Family Issues. 39 (13): 3391–3409. doi:10.1177/0192513x18783493. ISSN 0192-513X. S2CID 149746950.
  6. ^ Tait, Amelia (2018-10-11). "Why do we experience the curse of conversation envy?". Metro. Retrieved 2020-05-31.
  7. ^ "Why FOMO at uni is totally OK to feel". Debut. 2016-10-11. Retrieved 2020-05-31.
  8. ^ Delmar, Niamh. "FOMO: Are you afraid of missing out?". The Irish Times. Retrieved 2020-05-31.
  9. ^ a b c d Elhai, Jon D.; Levine, Jason C.; Dvorak, Robert D.; Hall, Brian J. (2016-10-01). "Fear of missing out, need for touch, anxiety and depression are related to problematic smartphone use". Computers in Human Behavior. 63: 509–516. doi:10.1016/j.chb.2016.05.079. ISSN 0747-5632.
  10. ^ a b c d Gupta, Mayank; Sharma, Aditya (2021-07-06). "Fear of missing out: A brief overview of origin, theoretical underpinnings and relationship with mental health". World Journal of Clinical Cases. 9 (19): 4881–4889. doi:10.12998/wjcc.v9.i19.4881. ISSN 2307-8960. PMC 8283615. PMID 34307542.{{cite journal}}: CS1 maint: unflagged free DOI (link)
  11. ^ a b c Schreckinger, Ben (October 29, 2014). "The Home of FOMO". Boston Magazine. Retrieved October 27, 2021.
  12. ^ Jonathan K. J. (1998). "Internet Addiction on Campus: The Vulnerability of College Students". CyberPsychology & Behavior. 1 (1): 11–17. doi:10.1089/cpb.1998.1.11. Archived from the original on 2014-05-13.
  13. ^ Song, Indeok; Larose, Robert; Eastin, Matthew S.; Lin, Carolyn A. (September 2004). "Internet Gratifications and Internet Addiction: On the Uses and Abuses of New Media". CyberPsychology & Behavior. 7 (4): 384–394. doi:10.1089/cpb.2004.7.384. PMID 15331025.
  14. ^ a b c d Duman Alpteki̇n, Hazal; Özkara, Behçet (2021-09-01). "The impact of social identity on online game addiction: the mediating role of the fear of missing out (FoMO) and the moderating role of the need to belong". Current Psychology. 40. doi:10.1007/s12144-019-00392-w.
  15. ^ a b c d e f D'Anastasio, Cecilia. "GameStop FOMO Inspires a New Wave of Crypto Pump-and-Dumps". Wired. ISSN 1059-1028. Retrieved 2021-10-28.
  16. ^ a b c d e f g h i "Fear of Missing Out (FOMO)" (PDF). J. Walter Thompson. March 2012. Archived from the original (PDF) on June 26, 2015.
  17. ^ a b https://www.japantimes.co.jp/opinion/2020/04/27/commentary/world-commentary/covid-19-taken-us-fomo-romo/
  18. ^ a b Elhai, Jon; Yang, Haibo; Montag, Christian (May 2020). "Fear of missing out (FOMO): overview, theoretical underpinnings, and literature review on relations with severity of negative affectivity and problematic technology use". Brazilian Journal of Psychiatry. 43 (2). doi:10.1590/1516-4446-2020-0870.
  19. ^ a b Kozodoy, Peter (2017-10-09). "The Inventor of FOMO is Warning Leaders About a New, More Dangerous Threat". Inc.com. Retrieved 2017-10-10.
  20. ^ Herman, Dan (2000-05-01). "Introducing short-term brands: A new branding tool for a new consumer reality". Journal of Brand Management. 7 (5): 330–340. doi:10.1057/bm.2000.23. ISSN 1350-231X. S2CID 167311741.
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  22. ^ "Social Theory at HBS: McGinnis' Two FOs". The Harbus. 10 May 2004. Retrieved 30 March 2017.
  23. ^ Schreckinger, Ben (29 July 2014). "The Home of FOMO". Boston. Retrieved 30 March 2017.
  24. ^ Blair, Linda (6 October 2017). "How to beat 'fear of missing out' as the growth of social media sites feeds the trend - Independent.ie". Independent.ie. Retrieved 2017-10-10.
  25. ^ "FOMO's etymology". reagle.org. Retrieved 2017-10-10.
  26. ^ Deci, E.L. & Ryan, R.M. (1985). Intrinsic motivation and self-determination in human behavior. Plenum Press. ISBN 9780306420221.
  27. ^ Morford, M. (August 4, 2010). "Oh my god you are so missing out". San Francisco Chronicle.
  28. ^ Burke, M.; Marlow, C. & Lento, T. (2010). Social network activity and social well-being. Vol. 85. pp. 455–459. CiteSeerX 10.1.1.184.2702. doi:10.1145/1753326.1753613. ISBN 9781605589299. S2CID 207178564. {{cite book}}: |journal= ignored (help)
  29. ^ "The FoMo Health Factor". Psychology Today. Retrieved 2020-04-09.
  30. ^ "Woods, H. C. and Scott, H. (2016) #Sleepyteens: social media use in adolescence is associated with poor sleep quality, anxiety, depression and low self-esteem. Journal of Adolescence, 51, pp. 41-49" (PDF). University of Glasgow. Retrieved 28 May 2020. {{cite web}}: |archive-date= requires |archive-url= (help)CS1 maint: url-status (link)
  31. ^ Grohol, J. (February 28, 2015). "FOMO Addiction: The Fear of Missing Out". World of Psychology. Psych Central.
  32. ^ a b c Franchina, Vittoria; Vanden Abeele, Mariek; van Rooij, Antonius J.; Lo Coco, Gianluca; De Marez, Lieven (October 2018). "Fear of Missing Out as a Predictor of Problematic Social Media Use and Phubbing Behavior among Flemish Adolescents". International Journal of Environmental Research and Public Health. 15 (10): 2319. doi:10.3390/ijerph15102319. ISSN 1661-7827. PMC 6211134. PMID 30360407.{{cite journal}}: CS1 maint: unflagged free DOI (link)
  33. ^ a b Riordan, Benjamin C.; Flett, Jayde A. M.; Hunter, John A.; Scarf, Damian; Conner, Tamlin S. (2018-11-23). "Fear of missing out (FoMO): the relationship between FoMO, alcohol use, and alcohol-related consequences in college students". Journal of Psychiatry and Brain Functions. 2 (1): 9. doi:10.7243/2055-3447-2-9. ISSN 2055-3447.
  34. ^ a b c d e f g h i j k Abel, Jessica P.; Buff, Cheryl L.; Burr, Sarah A. (2016-01-14). "Social Media and the Fear of Missing Out: Scale Development and Assessment". Journal of Business & Economics Research (JBER). 14 (1): 33–44. doi:10.19030/jber.v14i1.9554. ISSN 2157-8893.
  35. ^ Amichai-Hamburger, Y. & Ben-Artzi, E. (2003), "Loneliness and internet use", Computers in Human Behavior, 19 (1): 71–80, doi:10.1016/S0747-5632(02)00014-6
  36. ^ "Why Snapchat Is The Leading Cause Of FOMO". The Odyssey Online. 2016-03-21. Retrieved 2017-12-06.
  37. ^ Krasnova, Hanna; Widjaja, Thomas; Wenninger, Helena; Buxmann, Peter (2013). "Envy on Facebook: A Hidden Threat to Users' Life Satisfaction? - Semantic Scholar" (Document). doi:10.7892/boris.47080. {{cite document}}: Cite document requires |publisher= (help); Unknown parameter |s2cid= ignored (help)
  38. ^ Djisseglo, Ayoko (2019-05-05). "FOMO: An Instagram Anxiety". Medium. Retrieved 2020-05-31.
  39. ^ Close, James; Lloyd, Joanne (2021). Lifting the Lid on Loot-Boxes (PDF) (Report). GambleAware. Retrieved 2 April 2021.
  40. ^ "Do you buy battle passes, and do you complete them?". PC Gamer. August 5, 2020. Retrieved June 14, 2021.
  41. ^ Hernandez, Patricia (May 7, 2019). "Fortnite is free, but kids are getting bullied into spending money". Polygon. Retrieved May 7, 2019.
  42. ^ a b Ramkumar, Amrith (2019-03-31). "'Fear of Missing Out' Pushes Investors Toward Stocks". Wall Street Journal. ISSN 0099-9660. Retrieved 2021-10-28.
  43. ^ a b Ryan, Carol (2021-01-20). "Investor FOMO Is Selective for Luxury Brands". Wall Street Journal. ISSN 0099-9660. Retrieved 2021-10-28.
  44. ^ "Have You Been Sucked Into FOMO Culture Post-Vaccine? You're Not The Only One". The Zoe Report. Retrieved 2021-11-04.
  45. ^ a b c d e f Twitter; Instagram; Email; Facebook (2019-01-18). "Singapore's 'kiasu' culture makes FOMO look like child's play". Los Angeles Times. Retrieved 2021-11-04. {{cite web}}: |last= has generic name (help) Cite error: The named reference ":12" was defined multiple times with different content (see the help page).
  46. ^ a b c d e "Don't let FOBO paralyse you". Monday 8AM. Retrieved 2021-11-04. Cite error: The named reference ":13" was defined multiple times with different content (see the help page).
  47. ^ Carmichael, Sara Green (2020-04-27). "COVID-19 has taken us from FOMO to ROMO". The Japan Times. Retrieved 2021-11-04.
  48. ^ a b c Bhatt, Shephali. "NEMO: The new idea for those striving to find a middle path between FOMO and JOMO". The Economic Times. Retrieved 2021-11-04.
  49. ^ www.ideo.pl, ideo-. "FOMO, MOMO and other problems of our time - Consumer Information Center". cik.uke.gov.pl. Retrieved 2021-11-04.
  50. ^ "After Fomo: five more feelings of angst in the social media age". the Guardian. 2016-01-18. Retrieved 2021-11-04.
  51. ^ "Embracing JOMO: The Joy of Missing Out". Slow Living LDN. 2018-07-08. Retrieved 2021-11-04.