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Senco Gold Limited
Company typePublic company[1]
BSE543936, NSESENCO
ISININE602W01019
IndustryJewellers
Founded1994; 30 years ago (1994)
HeadquartersKolkata, West Bengal, India[2]
Key people
Suvankar Sen
(Managing Director and CEO)[3]
RevenueIncrease 5,272 crore (US$630 million) (2024)[4]
Increase 188 crore (US$23 million) (2022)[4]
WebsiteOfficial website

Senco Gold Limited is an Indian jewelry retail and manufacturing company, specializing in the design, retail, and distribution of gold, diamond, and other precious metal jewelry. Established in 1994, the company is headquartered in Kolkata, West Bengal, India. Senco Gold operates across India through a wide network of retail stores and also has a significant online presence.[2][3]

Overview

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Senco Gold was founded in 1994 by the Shri Shankar Sen and is one of India’s largest jewelry retailers. It is primarily known for its wide range of jewelry products, including traditional and contemporary designs in gold, diamonds, and platinum. The company caters to both domestic and international markets with a strong focus on providing high-quality craftsmanship and innovative designs.[2]

Senco Gold began as a small jewelry store and has expanded over the years into a major player in the Indian jewelry market. In addition to its retail operations, Senco Gold has a strong presence in the manufacturing and wholesale distribution of jewelry. The company prides itself on its rich heritage, high standards of quality, and customer-centric approach.[5]

Financials

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Senco Gold has experienced consistent growth in recent years, with its financial performance reflecting strong revenue generation and operational efficiency. For the fiscal year 2023-24, the company reported revenue of Rs.5,272 crores, an increase of 28.3% from previous years.[6]

There was a net profit of Rs.188 crores for FY24 as against net profit of Rs.158 crores for the Financial Year ended March 31, 2023. Over the past 5 years, the company’s net profit has grown at a CAGR of 20.0%.[4]

In 2023, the company went public through an Initial Public Offering (IPO), raising capital to support its expansion and digital initiatives. These funds are intended to further strengthen Senco Gold's position in the Indian jewelry market and facilitate future growth.[7]

Products and services

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Senco Gold operates a vast network of retail stores, spread across key cities in India. The company’s retail outlets offer a wide range of jewelry products, including gold, diamond, and platinum pieces. The company is known for its diverse collections, which encompass both traditional and contemporary designs. Senco Gold specializes in bridal jewelry, offering elaborate pieces such as necklaces, bangles, and earrings, often crafted with intricate detailing. The brand also provides daily wear jewelry, luxury items, and custom-designed pieces. Additionally, Senco Gold offers jewelry in a variety of precious metals, including 22K gold and diamonds.[5][8]

The company operates a variety of store formats, ranging from flagship stores to smaller retail outlets. The flagship stores typically offer an expanded range of high-end jewelry and luxury collections. Over 166 stores (as of 2024), with a presence in cities like Kolkata, Mumbai, Delhi, Chennai, and Bangalore, as well as smaller cities and towns.[9] In addition to its retail operations, the company’s operations also extend to its online presence, providing customers with the ability to purchase products digitally.[5]

References

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  1. ^ "Senco Gold shines bright on debut, opens with 36% premium". Retrieved 15 July 2023.{{cite web}}: CS1 maint: url-status (link)
  2. ^ a b c "How Kolkata's Senco Gold Struck Gold". Forbes India. Retrieved 30 November 2024.
  3. ^ a b "Senco CEO highlights strong wedding demand driving Dhanteras gold sales - CNBC TV18". CNBCTV18. 28 October 2024. Retrieved 30 November 2024.
  4. ^ a b c "SENCO GOLD 2023-24 Annual Report Analysis". www.equitymaster.com. Retrieved 30 August 2024.{{cite web}}: CS1 maint: url-status (link)
  5. ^ a b c "SEBI | Senco Gold Limited". www.sebi.gov.in. Retrieved 30 November 2024.
  6. ^ www.ETRetail.com. "Senco Gold aims for 15-20% revenue growth and profit - ET Retail". ETRetail.com. Retrieved 30 November 2024.
  7. ^ "Senco Gold Limited files DRHP with SEBI for Rs 525 crore IPO". indianjeweller.in. Retrieved 30 November 2024.
  8. ^ "Senco gold shines with Rs 1,000 cr festive sales despite record high prices". www.business-standard.com. Retrieved 15 November 2024.{{cite web}}: CS1 maint: url-status (link)
  9. ^ Ojha, Heena (26 July 2024). "Gold Sales May See 15% Growth On Customs Duty Cut, Says Senco's Suvankar Sen". NDTV Profit. Retrieved 30 November 2024.