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Roti sai mai

Roti sai mai on a plate in Chiang Mai, Thailand
Course	Dessert
Place of origin	Thailand
Region or state	Southeast Asia

Roti sai mai (Thai: โรตีสายไหม, pronounced [rōːtīː sǎːj mǎj]; "sai mai"; lit. 'silk rope'), also known as roti-wrapped candy floss or Ayutthaya's cotton candy, is a Southeast Asian dessert from Thailand.Roti Sai mai is an Islamic-influenced dessert that is usually sold by Muslim vendors by wrapping floss or cotton candy in sweet roti.There are seven different types of flour available, including "white flour" which has the traditional soft texture and eight different flavor of cotton candy to choose from. Factors that make Roti Sai Mai popular, whether from the traditional or the influencers. There are some marketing strategies to promote Roti Sai Mai, such as Coin-operated and international taste buds.

History

Ayutthaya has been a meeting place for civilizations in the past. One of the best specialties in the city is Roti Sai Mai, which you must try while visiting.

There are several sellers who sold Thai-style cotton candy or sugar floss that was rolled in paper-thin roti sheets across the city. The dessert known as roti sai mai had Islamic influences.

In Ayutthaya, the recipe was delivered by Muslims. Before being well-known among the general populace today, Muslim traders produced and marketed the sweet on a large scale and distributed to the community until present age.

Rolling floss or cotton candy inside a roti, an Indian cuisine, transforms to a treat. The thin, silky strings, which are usually found in a variety of hues, are made of spun sugar. White or green flour is used to make the very thin roti. Pandan leaves has been sourcing of the green color and the Sesame was often sprinkled on the top of roti.

The tasty dessert was commonly sold at roadside booths in both the city and the countryside. Nowadays one of the greatest places to get Roti Sai Mai is in front of the Ayutthaya Hospital, where there are many booths to choose from.

In Depth History

Roti sai mai is a dessert that is well known among Persian and Indian groups, as well as Chinese Muslim groups, according to people who are knowledgeable about the history of Muslim culture. Noodles, cotton candy, and sugar lumps wrapped in roti are the two kinds of roti buns that are covered in sugar. The majority of sellers in Thailand are Indians, who come in top place.

Mr. Salem Saeng Arun(ซาเล็ม แสงอรุณ), an Ayutthaya person from Khlong 1, Wang Noi District, is credited with starting Roti Sai Mai Ayutthaya. He had to leave the house to look for a job because of his lack of money up to Sattahip, Chonburi Province. Desserts like crispy roti and roti with milk are made with the help of the braid. and later sold to the Luang Por Yi(หลวงพ่ออี๋) Temple neighborhood. Every day after the sale of snacks is complete, He would have to return and simmer the sugar. to pour on savory dough, if sugar is boiled for an excessively long time, the sugar will solidify. After that, the braid attempted to stretch the sugar and drop the crunchy roti to soften the sugar. Making roti silk is difficult because it requires pulling sugar to simmer until it turns into silk strands, which takes years of practice to master.

When she was 17 years old, he made his way back to Ayutthaya and renting a home close to the Watthana Mosque. District of Phra Nakhon Si Ayutthaya In a wooden sash box, prepared a cotton candy roti. Bikers pedaled everywhere while riding their bikes. Back then, The customer would need to insert a dime coin into the hole. The number of roti sai mai you get will be determined by the arrow on the disk with the number printed on it and the number to which the arrow was pointing. Only the number of pieces is received when the needle pauses at any number. For many years, the braid has been for sale. Bang Pia married Nang Man in 1977; they had three sons and two daughters together. Bang Pia imagined that his family would be stronger than it actually was. afterwards relocated to rent a home in the city of Ayutthaya, close to Phra Nakhon Si Ayutthaya Hospital's U-Thong Road. As a family's job, help one another produce roti cotton candy to sell. His life has improved.

To please customers, Bang Pia aims to enhance the flavor of the roti dough, for instance from the original recipe. The ingredients for the flour are wheat flour, water, salt, and flavorings like milk, coconut milk, sesame, and grains. and the provinces adjacent Selling 200–300 kg per day allowed six brothers and sisters to move and pursue a profession in the production of Roti Sai Mai. resulting in the Saeng Aroon family's business growing along Friendship Road and down the Asian route of U-Thong Road. As you pass, you will notice bright umbrellas with the embroidered words Roti Sai Mai Ayutthaya spread out on the side of the road. Earn money to support your family and other loved ones, but don't willingly cut corners. As a result, a lot of kids have quit school to pursue this vocation. Later, Ayutthaya's production of cotton candy roti increased and diversified to include numerous producers. So well-known that it has become a regional dessert.

Recipe

As it takes many years of experience to be able to make the Sai mai or cotton candy that makes the people who eat it feel like it is melting in their mouth. The process of it is remarkable. Two huge pins are being used for twisting the extremely hot whirl sugar repeatedly until it's fertile. You will be surprised that some manufacturers only use their bare hands despite it being very hot.

This is the list of the ingredients of Sai mai.

1. 2 kilograms of brown sugar
2. Water
3. 100 grams of dough
4. 2 tablespoons of lotus oil

These are the processes of making Sai mai.

1. Stir sugar into hot water until it becomes sticky.
2. Pour sticky sugar into a small aluminum bucket.
3. To create a sugar spin, float the little aluminum bucket in a larger tub of cold water and whirl it.
4. Spread the mixture of wheat flour, coconut oil, and palm kernel oil onto a rectangle aluminum tray.
5. Add sugar spun to the mixture above, stretch it with wooden pegs by repeatedly looping it to make a fine sugary thread, and let it dry.

Next is the dough of Roti,this is the list of the ingredients of the dough.

1. 6 cups of all purpose flour
2. 1 teaspoon of salt
3. 2 tablespoons of tapioca starch
4. 2 tablespoons of oil
5. 4 and a third of a cup of water

This is the list of the equipment.

1. A pan
2. An aluminum tray
3. An aluminum bucket or a plastic bucket
4. Two of the pull sticks

These are the processes of making dough.

1. Combine all the ingredients, whisk the flour, wait 30 minutes, then whisk the flour once more for 10 minutes, or until the mixture is gluey.
2. It is possible to add Sesame or Pandan leaves to generate a light green tint and aroma.
3. Spread sticky dough in a circular pattern on the heated griddle to create salted paper-like crepes.

Being able to hold a large piece of dough in one hand and a spatula in the other to flip each crepe requires dexterity.

Flavor and Adaptation

Today's roti sai mai dough is made from a variety of standardized, hygienic, and especially healthful dough sheets. You can enjoy it safely because it aims to choose only the best for all customers. full satisfaction because there are 7 different kinds of flour available, including "white flour," which has the traditional soft texture. "Pandan Flour" if you enjoy the scent of pandan leaves. Pumpkin flour, carrot flour, fried taro flour, fresh pandan flour, and purple potato flour are all available.

There are eight types of cotton candy to pick from: "Original," "Pandan Flavor," "Orange Flavor," "Grape Flavor," "Blueberry Flavor," "Strawberry Flavor," and the delicious "Cocoa flavor," which brings a new level of enjoyment to eating cotton candy roti.

Popularity

“Roti Sai Mai” is considered another famous food of Ayutthaya that should not be missed and it is also 3 important souvenirs that are indispensable. OTOP products of famous provinces of Phra Nakhon Si Ayutthaya and have been sold for more than 40 years.

The growth of Ayutthaya as a food tourism destination, whether it is by festivals, the TAT's trip of rice noodle soup, or the local Thai eateries in the river markets, is one of the best examples of the idea. Although being close to Bangkok, the province of Ayutthaya has preserved unique aspects of the historical villages, and its river marketplaces serve as a representation of the uniqueness of an ancestor's table.

Lalisa Manoban(ลลิษา มโนบาล), a member of the K-POP group Black Pink, has had the most Instagram followers of any artist worldwide. After being interviewed for missing her favorite meals while studying on July 15 and reaching 80 million followers, Lisa posted a short video to her Instagram story. according to her account It shows a dessert from Thailand. While rolling Roti sai mai, this also includes Luk Choob, Khanom Phan, in each video.

Marketing strategy

Coin-Operated Roti sai mai

Coin-operated roti sai mai are located at the bicycle's back. At the rear of a bicycle is a box of two cotton candy. Moreover, there are coin boxes built from CDs which have arrows pointing to the numbers from 3 to 7 and a can of coins hanging from the bicycle's back.

In the past, roti sai mai was sold. Sellers would attract exciting sales so that clients can test their luck. Wandering and selling at the temple fair, shrine fair in the Mahachai district of the province of Samut Sakhon until moving to Samut Songkhram in 1995, worship ceremony at Rong Je Shrine with opera performances Children will enjoy the mid-filming. Almost every customer like this method so much. It attracted endless line of customers to the seller in that era from 1 baht coin, up to 10 pieces, and even eating it for free, but when the era began to change, the cost began to be high due to the economic crisis seller has to shrink size of their business as a result, it came to freeze and change the marketing strategy once again. The lowest amount at risk is 3 pieces with a 10 baht coin. If your luck is good, you will receive 4–7 pieces, which are sold on a bicycle. By using a motorcycle to travel to Amphawa Floating Market and sell at numerous events until it is well-known to tourists.

As for the selling method customers will have to insert 10 baht coins into the coin box after that the arrow will start to rotating around the clock. Beginning at 3 pieces, 4 pieces, or 5 pieces, if they want to risk there own luck. If your luck is excellent, it may be up to 6 or 7 pieces. But if you don't want to risk it you still can buy it with a normal price.

Nowadays these coin operated Roti sai mai is quite rare to find and try it.

International taste buds

Jainnisa Kuvinichkul, the founder of Candy Crepe has did just that with the traditional Thai dessert, Roti sai mai, also known as Ayuthaya cotton candy has a limited shelf life. The daily dough and floss candy must be consumed within a few days or it will go bad. As a result, she collaborated with the National Science and Technology Development Agency (NSTDA) to implement a method to make the dessert last longer. This was difficult because roti dough and floss candy are unlike anything else, and it is difficult to maintain their distinct flavor. Candy Crepe now has a shelf life of 6 months to a year without the use of chemical additives, and it is available in a variety of flavors.

A street vendor making roti sai mai in Uttaradit, Thailand

External links

• board.postjung.com
• Making roti sai mai