User:Cxob/BX draft
- This is a draft of proposed changes to the Bounce Exchange article.
| Company type | Private |
|---|---|
| Industry | Software |
| Founded | 2010 |
| Headquarters | New York City |
Key people | Ryan Urban (CEO) |
| Website | www.bounceexchange.com |
Bounce Exchange (also written as BounceX[1]) is a US company that makes behavioral automation tools for digital marketers.[2][3] As of September 2015, it was based in New York City and had 103 employees;[4] the number of employees grew to 120 in 2016.[5]
In 2015, Bounce Exchange had over 800 customers, among them publishing companies Rodale, Inc., Hearst Corporation, Reader's Digest Association, and Gannett Company.[1][4] The Bounce Exchange software monitors the mouse movements of a web user; it can create a pop-up ad, for instance, when a user moves the cursor toward the top of the window to click "back" or open a new browser tab.[6]
History
[edit]Bounce Exchange began in the New York University Polytechnic business incubator, and was cofounded by Namik Abdulzade, Andreas Spartalis, Cole Sharp and Ryan Urban, who serves as the company's CEO.[3][7][8] It was officially founded in New York City in 2010,[9] and launched in 2012.[1] Investors in Bounce Exchange include Contour Venture Partners.[10] In 2015 the company moved its headquarters to a floor in the New York Times building, relocating from a building in Soho.[11][12][13] Later the same year, Bounce Exchange received $6.5 million in Series A-1 funding, having started out with $1.5 million in seed funding.[1] The company earned recognition as an employer by several publications in 2015 and 2016.[5][14][15] In 2016, Bounce Exchange and Index Exchange announced a partnership, based on the Exit Intent technology.[16]
Software
[edit]The company sells software[9] that uses an automated customer acquisition program called Exit Intent, which monitors how and when potential consumers leave a website, providing an overlay window that incentivize the user to stay on the site. This is done partly by detecting when a user is moving their mouse towards the browser's back button, causing the "exit capture overlay" to appear on the screen. Overlays can be made in multiple sizes or a conversion bar can appear either at the side, top or bottom of that page.[17] The goal of the software is to persuade users into staying on the site for a longer length of time than they otherwise would.[18] Among other BounceX features intended to convert website visitors into paying customers, the software can analyze a news site reader's behavior to decide whether to offer them a paid subscription.[1] Statistics gleaned from the use of Bounce Exchange software have been referenced by publications like Entrepreneur Magazine.[19] Some uses of Bounce Exchange technology have been criticized for email sign-up pop-up ads that present the opt-out choice with a false dilemma, such as requiring the reader to state they are "not looking to lose weight" in order to decline subscription to a Men's Health newsletter, or that they are "not interested in protecting my skin" when opting out of providing their email address on the website of Elle.[4][20]
References
[edit]- ^ a b c d e Magee, Christine (2015-08-10). "BounceX Raises $6.5M To Make Advertising Less Obnoxious". TechCrunch. Retrieved 2016-01-31.
- ^ http://www.computerworld.com/article/2936333/bestplaces2015/video-top-firms-for-training-retention-benefits-and-career-development.html
- ^ a b Claire Moses (February 4, 2015). "BounceX to take up 31K sf at New York Times Building". The Real Deal. Retrieved March 10, 2015.
- ^ a b c Schwedel, Heather (2015-09-03). "When Did Pop-Up Ads Get So Passive-Aggressive?". Racked. Retrieved 2015-09-20.
- ^ a b "10 best medium workplaces in tech: 3. Bounce Exchange". Fortune. 2016.
{{cite web}}: Missing or empty|url=(help); Text "http://fortune.com/best-medium-workplaces-in-technology/bounce-exchange-3/" ignored (help) - ^ Kauflin, Jeff (October 29, 2015). "How This E-tailer Converts Site Visitors Into Customers". Entrepreneur.
- ^ Rich Hein (December 30, 2014). "11 Things to Consider Before Going to Work for a Startup". CIO Magazine. Retrieved March 10, 2015.
- ^ http://www.inc.com/minda-zetlin/9-compelling-reasons-to-forget-the-big-picture-and-focus-on-micro-goals-instead.html
- ^ a b "Company Overview of Bounce Exchange LLC". Bloomberg. Retrieved March 10, 2015.
- ^ Elisabeth MacBride (September 30, 2014). "How A Texas Couple Started With $500 And Built A $1M Shark Tank Winner". Forbes Magazine. Retrieved March 10, 2015.
- ^ Lois Weiss (February 3, 2015). "Thor Equities scoops up bottom floors at 470 Broome". New York Post. Retrieved March 10, 2015.
{{cite news}}: Italic or bold markup not allowed in:|publisher=(help) - ^ Jennifer Fermino (April 28, 2014). "Tech industry booming in New York, with growth outpacing overall city economy: state controller". New York Daily News. Retrieved March 10, 2015.
- ^ Thornton Mcenery (April 28, 2014). "NYC average salary: $80K; techies: $118K". Crain's New York. Retrieved March 10, 2015.
- ^ "Crain's New York Best Places to Work in New York 3. Bounce Exchange". 2015.
- ^ "Best Places to Work in IT 2015 Employer Profile: No. 8, small: Bounce Exchange". Computerworld. 2015.
- ^ McConnell, Josh (March 1, 2016). "Index Exchange partners with Bounce for expanded offering". Marketing.
- ^ Larry Kim (March 21, 2014). "Can Bounce Exchange Reduce Site Bounce Rate? A Tool Review". Search Engine Land. Retrieved March 10, 2015.
- ^ Andrew Kucheriavy (2014). Results On Internet (ROI): Secrets of Successful Business Websites. p. 205. Retrieved March 10, 2015.
- ^ Jonathan Long (August 18, 2014). "Is Your Website Acting as Customer-Repellent? Avoid These 5 Don'ts". Entrepreneur Magazine. Retrieved March 10, 2015.
{{cite web}}: Italic or bold markup not allowed in:|publisher=(help) - ^ Griswold, Alison (2015-09-18). "Self-Important Pop-Up Ads Aren't Nearly as Clever as They Think They Are". Slate. ISSN 1091-2339. Retrieved 2015-09-20.