Toks Asher Young
 | This article may have been created or edited in return for undisclosed payments, a violation of Wikipedia's terms of use. It may require cleanup to comply with Wikipedia's content policies, particularly neutral point of view. (April 2020) |
Tochukwu Young Umezulike | |
|---|---|
 | |
| Born | Adazi, Anambra State |
| Nationality | Nigerian |
| Alma mater | Nnamdi Azikiwe University |
| Occupations |
|
| Website | toksasheryoung |
Tochukwu Young Umezulike // , better known as Toks Asher Young, is a Nigerian talent manager, entrepreneur and executive producer. He is also the author of the book, DEUCES: An Anthology of WORDS, RHYMES & POEMS.[1]
Early life and education
[edit]Toks Asher Young was born in Adazi, Anambra State and raised in Enugu State. He hails from Umueji, Ufuma, in Orumba North Local Government Area of Anambra State. Young is a graduate of Nnamdi Azikiwe University, Awka in Anambra State, where he studied Electromechanics and was later posted to Ise Orun Council, Ekiti State for his one-year national service.[2][3]
Career
[edit]In 2007/2008, Juju, a dancehall artiste living in Amsterdam, made Young his manager after Young had helped him secure a collaboration with 2Baba, plan his album launch, and debut in the Nigerian Music industry.[4][5]
The following year, Young became General Pype's manager and realized he could pursue talent management as a career, resulting in the start of his career as a talent manager.[6][7] In addition to managing General Pype, Young was also the general manager and co-founder of Podium Worldwide (also known as Podium Vybez).[8][9]
In 2009, Young and Storm Records executive produced "Champion" by dancehall artist General Pype.[10][11][12]
In June 2014, Young got a contract from former Etisalat, now known as 9Mobile, to be the talent manager for their Cloud Nine musical event series held in Port Harcourt and Abuja, Nigeria.[13][14][15]
In 2017, Young was the resident judge for the first edition of THE GROUNDED TALENT SEARCH which was won by BShine, an indigenous hiphop artist based in Enugu State, Nigeria.[16] He also modeled for Zlni Couture’s 2017 Summer collection.[17]
Young has worked with some public figures like Kenny "Keke" Ogungbe, Dayo "D1" Adeneye, Obi Asika, and Ayo Rotimi, who also mentored him in his career.[4]
He is the manager for Naeto C, Yung6ix, Kollydee and Grindha.[18][19]
Production credit
[edit]In 2010, the "Champion (Remix)" video, executive produced by Young, won the award for Best Ragga Dancehall Video at the Channel O Music Video Awards.[20]
Awards
[edit]| Year | Award | Category | Result | Notes |
|---|---|---|---|---|
| 2016 | Scream All Youth Awards[21] | Talent Manager Of The Year | Nominated | — |
| 2017 | Nigerian Campus Choice Awards[22] | Entertainment Personality Of The Year | Nominated | — |
| African Entertainment Awards USA[23] | Best Manager Award | Nominated | — | |
| 2018 | Nigeria Hype Awards 2018[24] | ARTIST MANAGER OF THE YEAR | Won | — |
| 2019 | The Intellects Awards (TIA) | Best Publicist | Nominated | — |
| 2021 | Nelson Mandela Leadership Award Of Excellence and Integrity[25][26] | ECOWAS YOUTH AMBASSADOR | Won | — |
| 2024 | African Entertainment Awards, USA (AEAUSA) [27] | BEST ENTERTAINMENT MANAGER | Won | — |
References
[edit]- ^ "A case for chivalry and romance". Vanguard. Retrieved 28 October 2020.
- ^ "Seven major things artiste needs to do good music – Toks". New Telegraph. Retrieved 4 December 2019.
- ^ "Toks Asher Young: 7 Things An Artiste Needs to Make Good Music". Eelive. 2 December 2019. Retrieved 4 December 2019.
- ^ a b "The Nigerian Music Industry: Thinking It's All Entertainment – TASMAG Online Magazine". tasmag.com. Retrieved 2024-06-20.
- ^ "J-Twiz Enta-10-ment Appoints Toks Asher Young as Head of Talent and Artist Management". The Daily Times.
- ^ "General Pype Inks Strategic JV with Storm 360 Records to Expand Musical Reach". This Day.
- ^ "Champion For Life! General Pype's 'Champion' licensed by SuperSport". Bella Naija.
- ^ "General Pype Lands Supersport Licensing Deal", New Telegraph, July 6, 2022.
- ^ "General Pype signs mega licensing deal with Supersports", The Nation, July 6, 2022
- ^ "Champion Remix by General Pype wins big At The CHOMVA 2010", Vanguard, July 6, 2022.
- ^ "Tochukwu Umezulike: A Quintessential Artiste Manager", This Day, July 6, 2022
- ^ "Meet Toks Asher Young: The Visionary Talent Manager Behind General Pype". This Day.
- ^ "Etisalat takes cloudnine sessions to Port-Harcourt", The Nation, July 7, 2022
- ^ "Harrow Park Golf Club Abuja Hosts Etisalat Cloud Nine", New Telegraph, July 7, 2022.
- ^ "Nigerian Telecom Company Etisalat Engages Toks Asher Young for Cloud Nine Sessions". Nigerian Tribune.
- ^ "Meet the First Winner of Grounded Talent Search 2017, Celebrities that showed up and lots more!". Blueprint Afric. Retrieved 7 December 2019.
- ^ "Zini couture unveils its 2017 summer collection", The Guardian, July 12, 2022.
- ^ "Award winner, Toks Asher soars". The Sun. 6 December 2019. Retrieved 7 December 2019.
- ^ "Toks Asher Music is my first love". The Guardian. 17 November 2019. Retrieved 4 December 2019.
- ^ "Toks' Artist General Pype Bags Channel O Award". The Sun. 9 December 2019. Retrieved 4 January 2020.
- ^ "Scream All Youth Awards 2016 Nominees List". NgDailyNews. 11 October 2016. Retrieved 4 December 2019.
- ^ "Nigeria Campus Choice Award 2017 Youth&Entertainment Nominee List". Nigeria Campus Choice Award. 17 February 2017. Retrieved 4 December 2019.
- ^ "AEAUSA AWARDS 2017 NOMINEES". EverSto. Retrieved 4 December 2019.
- ^ "NIGERIA HYPE AWARDS 2018: SEE FULL LIST OF WINNERS". Olodoempire. Retrieved 4 December 2019.
- ^ "Toks Asher Young Honoured With Leadership Award And Appointed ECOWAS Youth Ambassador". The Daily Times. Retrieved 27 May 2021.
- ^ "Working with youths across Africa earned me ECOWAS Youth ambassadorial role ― Tochukwu Umezulike". Nigerian Tribune. May 2021. Retrieved 27 May 2021.
- ^ "AEAUSA 2024: Toks Asher Young Bags Best Entertainment Manager Award". Leadership.