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The Whole Bowl
The Whole Bowl in southeast Portland, Oregon, 2021
Restaurant information
Established2001 (2001)
Owner(s)Moberi
Food typeVegetarian
CountryUnited States
Websitethewholebowl.com

The Whole Bowl is a vegetarian[1] restaurant chain based in Portland, Oregon, United States. In addition to Oregon, the business has operated in the U.S. state of Arizona, New York, and Ohio.[2]

Description

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The Whole Bowl's menu includes bowls with avocado, black olives, brown rice, black and red beans, cheddar cheese, cilantro, salsa, sour cream, and Tali sauce.[3][4][5]

History

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The Whole Bowl was founded by Tali Ovadia in 2001. The business was acquired by Moberi in January 2025.[6][7][8]

In 2013, The Whole Bowl was among the city's few food cart businesses offering health care to workers, according to Portland Business Journal.[9]

Locations

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There have been as many as 12 locations.[2]

In Portland, there were four locations as of 2015.[10] In 2020, the business operated in north Portland, northeast Portland's Hollywood neighborhood, and northwest Portland's Northwest District, as well as on Hawthorne Boulevard in southeast Portland. During the COVID-19 pandemic, the business delivered via Caviar and bicycle messengers.[11] The Whole Bowl has also operated in Oregon Marketplace at the Portland International Airport.[12]

Outside of Portland, The Whole Bowl has also operated in Cincinnati and New York City.[13] There are plans to open a location in Lake Oswego's Mercato Grove in 2025.[14]

Reception

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In 2019, Grant Butler of The Oregonian called The Whole Bowl one of Portland's "most venerable" food carts.[15] The business won in the Best Food Cart category and ranked second in the Best Vegetarian/Vegan Restaurant category in Willamette Week's annual 'Best of Portland' readers' poll in 2020.[16]

See also

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References

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  1. ^ "Portland's Whole Bowl vegetarian food cart chain sold". Portland Business Journal. Retrieved 2025-01-09.
  2. ^ a b Fabricant, Florence (2019-11-18). "Only One Choice at This Restaurant". The New York Times. ISSN 0362-4331. Archived from the original on 2023-05-20. Retrieved 2025-01-08.
  3. ^ Wolf, Laurie (2014-01-14). Food Lovers' Guide to® Portland, Oregon: The Best Restaurants, Markets & Local Culinary Offerings. Rowman & Littlefield. ISBN 978-1-4930-0670-0.
  4. ^ Shulman, Martha Rose (2014-04-22). The Simple Art of Vegetarian Cooking: Templates and Lessons for Making Delicious Meatless Meals Every Day: A Cookbook. Harmony/Rodale. ISBN 978-1-62336-129-7.
  5. ^ Centoni, Danielle (2019-08-20). Little Local Portland Cookbook. The Countryman Press. ISBN 978-1-68268-422-1.
  6. ^ "Moberi Smoothie Shop Owner Purchases The Whole Bowl". Willamette Week. 2025-01-06. Retrieved 2025-01-08.
  7. ^ "The Whole Bowl acquired by Moberi with expansion plans underway". KOIN.
  8. ^ Acker, Lizzy (2025-01-07). "This Old Portland food cart chain has been purchased by local smoothie mogul". The Oregonian. Retrieved 2025-01-08.
  9. ^ "Whole bowl one of few food cart businesses to offer health care". Portland Business Journal. Retrieved 2025-01-09.
  10. ^ "Superest Bowls". Willamette Week. 2015-03-04. Archived from the original on 2024-07-14. Retrieved 2025-01-08.
  11. ^ Wu, Waz (2020-03-30). "Portland Vegan and Vegetarian Restaurants Offering Delivery and Takeout During the COVID-19 Outbreak". Eater Portland. Archived from the original on 2021-08-21. Retrieved 2025-01-09.
  12. ^ Bamman, Mattie John (2016-04-19). "Two New Food Carts Land at Portland International Airport". Eater Portland. Archived from the original on 2023-09-29. Retrieved 2025-01-08.
  13. ^ "What to eat in Portland today: The Whole Bowl | Eat & Drink". dailyhive.com. 2016-04-05. Archived from the original on 2023-11-28. Retrieved 2025-01-08.
  14. ^ Buchanan, Corey (2025-01-06). "The Whole Bowl will start serving healthy comfort food in Lake Oswego next month". LakeOswegoReview.com. Retrieved 2025-01-08.
  15. ^ Butler, Grant (2019-08-26). "Portland cookbook dishes up Rose City classics, including a make-at-home version of The Whole Bowl". The Oregonian. Retrieved 2025-01-09.
  16. ^ "FOOD, DRINK, RESTAURANTS". Willamette Week. Archived from the original on 2020-11-15. Retrieved 2025-01-08.
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