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The White Company (retailer)

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The White Company (U.K.) Limited
The White Company
Company type Private
IndustryRetail
Founded5 December 1994; 30 years ago (1994-12-05)[1]
Headquarters
Number of locations
70 stores, clearance stores, and concession stores[3]
Area served
Key people
Revenue
  • Increase£278 million (2022)
[4]
  • Increase£27 million (2022)
OwnerBectin Limited[5]
Number of employees
  • Increase1,725 (2022)
ParentThe White Company Holding Co Limited[6]
Websitethewhitecompany.com

The White Company (U.K.) Limited,[1] trading as The White Company, is a retailer of bedroom, home, clothing, and fragrance goods, whose 32,000-square-foot (3,000-square-metre) head office is located at Television Centre, London.[2][7]

It was founded by Chrissie Rucker in 1994. Mary Homer left Topshop in March 2017 to head the company.[8]

History

[edit]

The White Company was established in 1994 as a mail order business selling items through a 12-page catalogue which has grown into a multi-channel, international business. Started up with a small government grant and £6,000 inheritance, it originally had a 500 people mailing list. Chrissie Rucker managed to gather some editorial coverage - including the Financial Times[9] - and press releases which led to it making £80,000 in the first year, just breaking even.

Originally encompassing products including sheets, covers and pillows, it later expanded into home décor, dinnerware, fragrances, candles, furniture and clothing.[10] A children's division called The Little White Company was later added.[11]

In 2017, the company's products were chosen to outfit the business and first class of British Airways' planes.[10]

Locations

[edit]

As of May 2022, The White Company has 70 stores, clearance stores, and concession stores.

They have 61 UK stores, including concessions and clearance stores, 6 US concessions, 2 Irish stores—1 of which is a clearance store, and 1 Jersey concession.

The American concessions are located in Nordstrom stores, while the UK concessions are situated in a variety of retailers, including: Harrods and 3 Selfridges sites—Oxford Street, the Bullring, and the Trafford Centre.

The White Company also has a number of stores in UK shopping centres, including: Westfield London and Westfield Stratford City, Bluewater, Liverpool One, and Meadowhall.

They opened their first shop in London's Symons Street.[3][12]

References

[edit]
  1. ^ a b "The White Company (U.K.) Limited overview - Find and update company information - Gov.uk". Companies House. 5 December 1994. Retrieved 22 December 2024.
  2. ^ a b "The White Company". Peldon Rose.
  3. ^ a b "Our Stores | The White Company | The White Company". The White Company UK.
  4. ^ "Annual Report and Financial Statements for the Period Ended 30 July 2022". Companies House. 21 April 2023. Retrieved 10 September 2023.
  5. ^ "The White Company Holding Co Limited persons with significant control - Find and update company information - Gov.uk". Companies House. 4 November 2016. Retrieved 22 December 2024.
  6. ^ "The White Company (U.K.) Limited persons with significant control - Find and update company information - Gov.uk". Companies House. 17 May 2017. Retrieved 22 December 2024.
  7. ^ "The White Company | Luxury Clothing, Homeware and Gifts". The White Company UK.
  8. ^ "Topshop loses managing director to The White Company". BBC News. 29 March 2017. Retrieved 15 February 2018.
  9. ^ "British Style: The White Company". Homes and Gardens. Retrieved 22 June 2024.
  10. ^ a b "The White Company (UK) Ltd: Private Company Information". Bloomberg. Retrieved 12 January 2018.
  11. ^ "A paler shade of retail: The White Company opens in Short Hills". North Jersey. 9 November 2017. Retrieved 12 January 2018.
  12. ^ "Our Stores | The White Company | The White Company". The White Company UK.