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Reflecting recent acquisitions & wider updates

[edit]

Hi all,

Andrew here. I have been engaging with editors on updating the format of the article to improve its clarity and add notable events in the company’s history. I recently collaborated with Spintendo who kindly advised me further on which high-quality sources I should look to reference within the suggested updates. Thank you Spintendo!

Based on Spintendo’s comments above, I have further refined my suggested changes, also making sure to include the very recent completion of the GfK deal (an addition on what was discussed above), already mentioned in the article.

For any new updates I have removed content based on the sources not approved by Spintendo and have replaced with more authorative sources everywhere else. I believe these updates to be suitable for Wikipedia and improve the readability of the article with notable information. Please find this latest version below. I’ve also included a side-by-side comparison in the hope this helps.

The editor community has been very helpful thus far, so thanks in advance.

Thanks. asfarmer 11:43, 12 January 2024 (GMT)


2024 – Updated History Section

YouGov plc is a British international Internet-based market research and data analytics firm headquartered in the UK with operations in Europe, North America, the Middle East, and Asia-Pacific.

History
2000-2010

Stephan Shakespeare and future UK Chancellor of the Exchequer Nadhim Zahawi formed YouGov in the United Kingdom in May 2000. In 2001, they engaged BBC political analyst Peter Kellner, who became chairman and then, from 2007 to 2016, President.[1] [2]

In its initial years, YouGov hired a number a notable commentators to write columns on its website, including future UK Prime Minister Boris Johnson,[3] and presenter John Humphrys.[4] In April 2005, YouGov became a public company listed on the Alternative Investment Market of the London Stock Exchange.[5] In the same year, the company launched BrandIndex which tracks public opinion on consumer brands using daily polls.

In 2006, YouGov began expanding outside the UK through acquisitions and acquired Dubai-based research firm Siraj for $1.2 million plus an eventual earn out of $600,000. In 2007, polling firm Polimetrix, headed by Stanford University professor Doug Rivers,[2] was acquired by the company.[6] Also in 2007, they added Palo Alto, California-based US research firm Polimetrix for approximately $17 million, Scandinavian firm Zapera for $8 million and German firm Psychonomics for $20 million. In 2009 and 2010, YouGov expanded its US operations with two acquisitions; first buying Princeton, New Jersey research firm Clear Horizons for $600,000 plus an earn out of $2.7 million, then Connecticut-based research firm Harrison Group for $6 million with a $7 million earnout.

In 2010, YouGov bought a 20% stake of sports media data company SMG Insight. In 2018, the company acquired the remaining 80% of SMG Insight's stock.[7] The new business was rebranded YouGov Sport.[8] Ahead of the 2010 U.K General Election, YouGov entered an exclusive contract to provide political polls to The Times.[9] The business also launched TellYouGov, which combined analysis drawing from social media data and polling results.[10] The business continues to analyse social media, now primarily via YouGov Signal.

2011-2020

In 2011, YouGov acquired Portland, Oregon-based firm Definitive Insights for $1 million with a potential $2 million earn out and also made its first organic expansion by opening an office in Paris, France. In January 2014, YouGov entered the Asia Pacific region with the acquisition of Decision Fuel for an estimated consideration of approximately £5 million.[11] Also in 2014, YouGov launched Profiles, combining data points from its most active panellists showing how the public engages with traditional and new media channels.[12]

In 2016, Peter Kellner stepped down as the company’s Chairman.[13] In this year, YouGov began to use a methodology known as multi-level regression and post-stratification (MRP) in its political polling. It’s first public use was during the United Kingdom’s referendum on EU membership.[9] YouGov has used this approach around elections since.

In the 2017 UK General Election, YouGov’s projection was an outlier. While most pollsters projected large Conservative majorities, YouGov correctly predicted a hung parliament.[14] YouGov modelling rightly projected a number of shock results, including in Kensington and Canterbury.[15] In December 2017, YouGov purchased Galaxy Research to establish a presence in Australia.[16] Galaxy Research was an Australian market research company that provided opinion polling for state and federal politics. Its polls were published in News Limited tabloid newspapers, including the Herald Sun, Courier-Mail, and The Daily Telegraph (in contrast to Newspoll data, which is presented in the News Limited broadsheet newspaper The Australian).[17].

In 2020, YouGov launched YouGov Turkey, the result of an acquisition of Istanbul-based online research agency Wizsight.[18] The business also polled extensively around the Coronavirus pandemic, working with Imperial College London to track how populations responded to the virus and associated policies.[19]

2021-present

In 2021, the company completed acquisitions of Canada-based Charlton Insights,[20] Swiss-based LINK Marketing Services AG,[21] and Australia-headquartered Faster Horses.[22] Other acquisitions in 2021 included Lean App which was bought to improve YouGov’s services with financial transaction data,[21] and Rezonence which offers users access to premium content in exchange for taking part in a survey.[23] The business also launched YouGov Safe, giving insight into consumer online behaviour by encouraging consumers to share their data in a GDPR-friendly manner.[24]

In July 2023, YouGov agreed to acquire the consumer panel division of German market research company GfK for €315 million.[25] The next month, YouGov chairman Shakespeare said the company was considering either moving its listing in the UK to the US, or establishing a secondary listing in the US. "I think the markets are better at supporting companies like ours there," he said in an interview with the Financial Times.[26] The company later clarified that it was “not being considered in the near term.”[27] In January 2024, YouGov concluded the acquisition of GfK’s consumer panel,[28] and also acquired Chicago-based data company KnowledgeHound in a separate deal.[29]

References

  1. ^ "Kellner, Peter Jon". Who's Who (2014 online ed.). A & C Black. Retrieved 26 May 2014. (Subscription or UK public library membership required.)
  2. ^ a b "YouGov President Peter Kellner to Step Down". MR Web. 2016-02-15. Archived from the original on 2016-03-27. Retrieved 2016-04-05.
  3. ^ Inglefield, Mark (2000-07-12). "Heave-ho for 'slow' Boris - Diary". The Times.
  4. ^ "pounds 1m for you, gov". The Guardian. 2006-08-22.
  5. ^ "London Stock Exchange – YouGov". London Stock Exchange. Archived from the original on 2017-10-11. Retrieved 2015-05-31.
  6. ^ "Daily Research News Online no. 6227 - Polimetrix Adds to YouGov Cauldron". www.mrweb.com. Archived from the original on 2022-01-25. Retrieved 2022-01-25.
  7. ^ Katie McQuater (25 May 2018). "YouGov fully acquires SMG Insight". Research Live. Archived from the original on 3 March 2021. Retrieved 26 February 2019.
  8. ^ "About". YouGov Sport. 20 January 2022. Retrieved 7 September 2022.
  9. ^ a b Stokel-Walker, Chris (2019-11-28). "How YouGov became the UK's best but most controversial pollster". Wired. Retrieved 2023-12-04.
  10. ^ Bradshaw, Tim (2010-03-24). "YouGov embraces social websites". Financial Times. Retrieved 2023-12-04.
  11. ^ "Acquisition of Decision Fuel". Investegate. 2014-01-09. Archived from the original on 2019-01-17. Retrieved 2014-01-20.
  12. ^ Gani, Aisha (2014-11-18). "Who are you? YouGov profiles the nation's newspaper readers". The Guardian.
  13. ^ "YouGov President Peter Kellner to Step Down". MR Web. 2016-02-15.
  14. ^ Burn-Murdoch, John (2017-06-09). "Election 2017: how the UK voted in 7 charts". Financial Times. Retrieved 2023-12-04.
  15. ^ Wong, Sam (2019-11-28). "What is MRP and can it predict the result of the UK general election?". New Scientist. Retrieved 2023-12-04.
  16. ^ "YouGov acquires Galaxy Research". Mumbrella. 17 December 2017. Archived from the original on 10 May 2021. Retrieved 27 November 2018.
  17. ^ Brent, Peter (10 April 2007). "Forget the election contest, look at the pollsters". Crikey. Archived from the original on 19 March 2021. Retrieved 15 June 2017.
  18. ^ "YouGov acquires Turkish research company Wizsight". Financial Times. 2020-11-17. Retrieved 2023-12-12.
  19. ^ Alford, Justine (2020-04-11). "Open data hub launches to track global responses to COVID-19". Imperial College London. Retrieved 2023-12-04.
  20. ^ "YouGov acquires Canadian sports research agency Charlton Insights". AJBell. 2021-02-05. Retrieved 2023-12-12.
  21. ^ a b Clark, Jessica (2021-04-26). "Yougov acquires open banking start-up Lean App". City A.M. Retrieved 2023-12-04.
  22. ^ "YouGov acquires data insights consultancy Faster Horses". AJBell. 2021-07-13. Retrieved 2023-12-12.
  23. ^ "YouGov posts strong full-year profits growth, buys tech business Rezonence". Proactive Investors. 2021-10-12. Retrieved 2023-12-12.
  24. ^ Fernie, Gabby (2021-04-16). "YouGov Safe launches, giving consumers control over their data". Mobile Marketing. Retrieved 2023-12-04.
  25. ^ Rana, Anchal (2023-07-06). "YouGov acquires GfK's consumer panel business for $342 million". Reuters.
  26. ^ Thomas, Daniel (2023-08-14). "YouGov considers US listing as business expands". Financial Times. Retrieved 2023-08-14.
  27. ^ Warrington, James (2023-08-14). "YouGov threatens to quit London for New York as City exodus grows". The Telegraph. Retrieved 2023-12-04.
  28. ^ Jones, Jess (2024-01-10). "New York listing 'not on the agenda' for YouGov as it strikes biggest deal yet". City A.M. Retrieved 2024-01-11.
  29. ^ Prescott, Katie (2024-01-09). "American deal bolsters talk of YouGov listing switch to New York". The Times. Retrieved 2024-01-11.
side-by-side
−
'''YouGov plc''' is a British international Internet-based [[market research]] and [[data analytics]] firm headquartered in the UK with operations in Europe, North America, the Middle East, and [[Asia-Pacific]]. In 2007, it acquired the US company '''Polimetrix''', and since December 2017, it has owned '''Galaxy Research''', an Australian market research company. ==History== [[Stephan Shakespeare]] and future UK Chancellor of the Exchequer [[Nadhim Zahawi]] formed YouGov in the United Kingdom in May 2000. In 2001, they engaged BBC political analyst [[Peter Kellner]], who became chairman and then, from 2007 to 2016, President. In April 2005, YouGov became a public company listed on the [[Alternative Investment Market]] of the [[London Stock Exchange]]. In 2007, polling firm Polimetrix, headed by [[Stanford University]] professor [[Douglas Rivers|Doug Rivers]], was acquired by the company. ===Galaxy Research=== Galaxy Research was an Australian market research company that provided opinion polling for state and federal politics. Its polls were published in [[News Limited]] tabloid newspapers, including the ''[[Herald Sun]]'', ''[[Courier-Mail]]'', and ''[[The Daily Telegraph (Sydney)|The Daily Telegraph]]'' (in contrast to [[Newspoll]] data, which is presented in the News Limited broadsheet newspaper ''[[The Australian]]''). In December 2017, YouGov purchased Galaxy Research to establish a presence in Australia. ==Expansions== In 2006, YouGov began expanding outside the UK through acquisitions and acquired [[Dubai]]-based research firm Siraj for $1.2 million plus an eventual [[Earnout|earn out]] of $600,000. In 2007, they added [[Palo Alto, California]]-based US research firm Polimetrix for approximately $17 million, [[Scandinavia]]n firm Zapera for $8 million and [[Germany|German]] firm [[Psychonomics]] for $20 million. In 2009 and 2010, YouGov expanded its US operations with two acquisitions; first buying [[Princeton, New Jersey]] research firm Clear Horizons for $600,000 plus an earn out of $2.7 million, then [[Connecticut]]-based research firm Harrison Group for $6 million with a $7 million earnout. In 2011, YouGov acquired [[Portland, Oregon]]-based firm Definitive Insights for $1 million with a potential $2 million earn out. In 2011, YouGov made its first organic expansion by opening an office in [[Paris|Paris, France]]. In January 2014, YouGov entered the [[Asia-Pacific|Asia Pacific region]] with the acquisition of Decision Fuel for an estimated consideration of approximately £5 million. In 2010, YouGov bought a 20% stake of sports media data company SMG Insight. In 2018, the company acquired the remaining 80% of SMG Insight's stock. The new business was rebranded YouGov Sport. In July 2023, YouGov agreed to acquire the consumer panel division of German market research company [[GfK]] for €315 million. The next month, YouGov chairman Shakespeare said the company was considering either moving its listing in the UK to the US, or establishing a [[cross listing|secondary listing]] in the US. "I think the markets are better at supporting companies like ours there," he said in an interview with the ''[[Financial Times]]''.
+
'''YouGov plc''' is a British international Internet-based [[market research]] and [[data analytics]] firm headquartered in the UK with operations in Europe, North America, the Middle East, and [[Asia-Pacific]]. ==History== ===2000-2010=== [[Stephan Shakespeare]] and future UK Chancellor of the Exchequer [[Nadhim Zahawi]] formed YouGov in the United Kingdom in May 2000. In 2001, they engaged BBC political analyst [[Peter Kellner]], who became chairman and then, from 2007 to 2016, President. In its initial years, YouGov hired a number a notable commentators to write columns on its website, including future UK Prime Minister Boris Johnson and presenter John Humphrys. In April 2005, YouGov became a public company listed on the [[Alternative Investment Market]] of the [[London Stock Exchange]] In the same year, the company launched BrandIndex which tracks public opinion on consumer brands using daily polls. In 2006, YouGov began expanding outside the UK through acquisitions and acquired [[Dubai]]-based research firm Siraj for $1.2 million plus an eventual [[Earnout|earn out]] of $600,000. In 2007, polling firm Polimetrix, headed by [[Stanford University]] professor [[Douglas Rivers|Doug Rivers]], was acquired by the company. Also in 2007, they added [[Palo Alto, California]]-based US research firm Polimetrix for approximately $17 million, [[Scandinavia]]n firm Zapera for $8 million and [[Germany|German]] firm [[Psychonomics]] for $20 million. In 2009 and 2010, YouGov expanded its US operations with two acquisitions; first buying [[Princeton, New Jersey]] research firm Clear Horizons for $600,000 plus an earn out of $2.7 million, then [[Connecticut]]-based research firm Harrison Group for $6 million with a $7 million earnout. In 2010, YouGov bought a 20% stake of sports media data company SMG Insight. In 2018, the company acquired the remaining 80% of SMG Insight's stock. The new business was rebranded YouGov Sport. Ahead of the 2010 U.K General Election, YouGov entered an exclusive contract to provide political polls to The Times. The business also launched TellYouGov, which combined analysis drawing from social media data and polling results. The business continues to analyse social media, now primarily via YouGov Signal. ===2011-2020=== In 2011, YouGov acquired [[Portland, Oregon]]-based firm Definitive Insights for $1 million with a potential $2 million earn out and also made its first organic expansion by opening an office in [[Paris|Paris, France]]. In January 2014, YouGov entered the [[Asia-Pacific|Asia Pacific region]] with the acquisition of Decision Fuel for an estimated consideration of approximately £5 million. Also in 2014, YouGov launched Profiles, combining data points from its most active panellists showing how the public engages with traditional and new media channels. In 2016, Peter Kellner stepped down as the company’s Chairman. In this year, YouGov began to use a methodology known as multi-level regression and post-stratification (MRP) in its political polling. It’s first public use was during the United Kingdom’s referendum on EU membership . YouGov has used this approach around elections since. In the 2017 UK General Election, YouGov’s projection was an outlier. While most pollsters projected large Conservative majorities, YouGov correctly predicted a hung parliament. YouGov modelling rightly projected a number of shock results, including in Kensington and Canterbury. In December 2017, YouGov purchased Galaxy Research to establish a presence in Australia. Galaxy Research was an Australian market research company that provided opinion polling for state and federal politics. Its polls were published in [[News Limited]] tabloid newspapers, including the ''[[Herald Sun]]'', ''[[Courier-Mail]]'', and ''[[The Daily Telegraph (Sydney)|The Daily Telegraph]]'' (in contrast to [[Newspoll]] data, which is presented in the News Limited broadsheet newspaper ''[[The Australian]]'').. In 2020, YouGov launched YouGov Turkey, the result of an acquisition of Istanbul-based online research agency Wizsight. The business also polled extensively around the Coronavirus pandemic, working with Imperial College London to track how populations responded to the virus and associated policies. ===2021-present=== In 2021, the company completed acquisitions of Canada-based Charlton Insights , Swiss-based LINK Marketing Services AG, and Australia-headquartered Faster Horses. Other acquisitions in 2021 included Lean App which was bought to improve YouGov’s services with financial transaction data., and Rezonence which offers users access to premium content in exchange for taking part in a survey. The business also launched YouGov Safe, giving insight into consumer online behaviour by encouraging consumers to share their data in a GDPR-friendly manner. In July 2023, YouGov agreed to acquire the consumer panel division of German market research company [[GfK]] for €315 million. The next month, YouGov chairman Shakespeare said the company was considering either moving its listing in the UK to the US, or establishing a [[cross listing|secondary listing]] in the US. "I think the markets are better at supporting companies like ours there," he said in an interview with the ''[[Financial Times]]''. The company later clarified that it was “not being considered in the near term.” In January 2024, YouGov concluded the acquisition of GfK’s consumer panel and also acquired Chicago-based data company KnowledgeHound in a separate deal.

References

  1. ^ a b "Kellner, Peter Jon". Who's Who (2014 online ed.). A & C Black. Retrieved 26 May 2014. (Subscription or UK public library membership required.)
  2. ^ a b c d "YouGov President Peter Kellner to Step Down". MR Web. 2016-02-15. Archived from the original on 2016-03-27. Retrieved 2016-04-05.
  3. ^ "London Stock Exchange – YouGov". London Stock Exchange. Archived from the original on 2017-10-11. Retrieved 2015-05-31.
  4. ^ "Daily Research News Online no. 6227 - Polimetrix Adds to YouGov Cauldron". www.mrweb.com. Archived from the original on 2022-01-25. Retrieved 2022-01-25.
  5. ^ Brent, Peter (10 April 2007). "Forget the election contest, look at the pollsters". Crikey. Archived from the original on 19 March 2021. Retrieved 15 June 2017.
  6. ^ "YouGov acquires Galaxy Research". Mumbrella. 17 December 2017. Archived from the original on 10 May 2021. Retrieved 27 November 2018.
  7. ^ "Acquisition of Decision Fuel". Investegate. 2014-01-09. Archived from the original on 2019-01-17. Retrieved 2014-01-20.
  8. ^ a b Katie McQuater (25 May 2018). "YouGov fully acquires SMG Insight". Research Live. Archived from the original on 3 March 2021. Retrieved 26 February 2019.
  9. ^ "About". YouGov Sport. 20 January 2022. Retrieved 7 September 2022.
  10. ^ Rana, Anchal (2023-07-06). "YouGov acquires GfK's consumer panel business for $342 million". Reuters.
  11. ^ Thomas, Daniel (2023-08-14). "YouGov considers US listing as business expands". Financial Times. Retrieved 2023-08-14.
  12. ^ Inglefield, Mark (2000-07-12). "Heave-ho for 'slow' Boris - Diary". The Times.
  13. ^ "pounds 1m for you, gov". The Guardian. 2006-08-22.
  14. ^ "London Stock Exchange – YouGov". London Stock Exchange. Archived from the original on 2017-10-11. Retrieved 2015-05-31.
  15. ^ "Daily Research News Online no. 6227 - Polimetrix Adds to YouGov Cauldron". www.mrweb.com. Archived from the original on 2022-01-25. Retrieved 2022-01-25.
  16. ^ "About". YouGov Sport. 20 January 2022. Retrieved 7 September 2022.
  17. ^ a b Stokel-Walker, Chris (2019-11-28). "How YouGov became the UK's best but most controversial pollster". Wired. Retrieved 2023-12-04.
  18. ^ Bradshaw, Tim (2010-03-24). "YouGov embraces social websites". Financial Times. Retrieved 2023-12-04.
  19. ^ "Acquisition of Decision Fuel". Investegate. 2014-01-09. Archived from the original on 2019-01-17. Retrieved 2014-01-20.
  20. ^ Gani, Aisha (2014-11-18). "Who are you? YouGov profiles the nation's newspaper readers". The Guardian.
  21. ^ "YouGov President Peter Kellner to Step Down". MR Web. 2016-02-15.
  22. ^ Burn-Murdoch, John (2017-06-09). "Election 2017: how the UK voted in 7 charts". Financial Times. Retrieved 2023-12-04.
  23. ^ Wong, Sam (2019-11-28). "What is MRP and can it predict the result of the UK general election?". New Scientist. Retrieved 2023-12-04.
  24. ^ "YouGov acquires Galaxy Research". Mumbrella. 17 December 2017. Archived from the original on 10 May 2021. Retrieved 27 November 2018.
  25. ^ Brent, Peter (10 April 2007). "Forget the election contest, look at the pollsters". Crikey. Archived from the original on 19 March 2021. Retrieved 15 June 2017.
  26. ^ "YouGov acquires Turkish research company Wizsight". Financial Times. 2020-11-17. Retrieved 2023-12-12.
  27. ^ Alford, Justine (2020-04-11). "Open data hub launches to track global responses to COVID-19". Imperial College London. Retrieved 2023-12-04.
  28. ^ "YouGov acquires Canadian sports research agency Charlton Insights". AJBell. 2021-02-05. Retrieved 2023-12-12.
  29. ^ a b Clark, Jessica (2021-04-26). "Yougov acquires open banking start-up Lean App". City A.M. Retrieved 2023-12-04.
  30. ^ "YouGov acquires data insights consultancy Faster Horses". AJBell. 2021-07-13. Retrieved 2023-12-12.
  31. ^ "YouGov posts strong full-year profits growth, buys tech business Rezonence". Proactive Investors. 2021-10-12. Retrieved 2023-12-12.
  32. ^ Fernie, Gabby (2021-04-16). "YouGov Safe launches, giving consumers control over their data". Mobile Marketing. Retrieved 2023-12-04.
  33. ^ Rana, Anchal (2023-07-06). "YouGov acquires GfK's consumer panel business for $342 million". Reuters.
  34. ^ Thomas, Daniel (2023-08-14). "YouGov considers US listing as business expands". Financial Times. Retrieved 2023-08-14.
  35. ^ Warrington, James (2023-08-14). "YouGov threatens to quit London for New York as City exodus grows". The Telegraph. Retrieved 2023-12-04.
  36. ^ Jones, Jess (2024-01-10). "New York listing 'not on the agenda' for YouGov as it strikes biggest deal yet". City A.M. Retrieved 2024-01-11.
  37. ^ Prescott, Katie (2024-01-09). "American deal bolsters talk of YouGov listing switch to New York". The Times. Retrieved 2024-01-11.

Reply 13-JAN-2024

[edit]

Thank you for providing the additional references. Some of these however, raise their own questions. Specifically, the AJBell, City AM and Proactive sources, none of which carry authors names. The lack of an author makes them questionable as reliable sources, and raises the question of whether these are actual news sites, or just repurposed press releases from the company. Please advise, and be sure to change the request template's answer parameter to "no" when ready to proceed. Thank you! Regards,  Spintendo  16:22, 13 January 2024 (UTC)[reply]


Thanks User:Spintendo, I appreciate your further feedback and help. Regarding the sources you have pulled out, more than happy to advise. I believe all the City A.M articles are individually authored (Jessica Clark, James Warrington and Jess Jones). Regarding AJ Bell and Proactive, both of these publications use staff writers to write articles, hence the lack of byline. They are both considered reputable by the investment community, especially around transactions, like the ones I’ve sourced. The articles are also not re-uploads of press releases. More than happy to discuss these references further, in the meantime, would you be happy to action the updates backed up by the other sources, tweaking wording if you see fit?

Please note I have also archived older interactions on this talk page, in case of interest. This was due to memory issues on the page. https://en.wikipedia.org/wiki/Talk:YouGov/Archives/2023

asfarmer 16:38, 15 January 2024 (UTC)[reply]

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