Talk:Landing page optimization

Copy editing and restructuring

• Introductory paragraph
  • Reformatted to explain landing pages.
  • Removed the last two sentences, as they are mentioned later in the article.
• First two sections (target-based and experimentation-based LPO) merged into a single section.
• LPO based on targeting
  • Changed the bulleted list to a numbered list.
  • Improved formatting.
• LPO based on experimentation
  • Changed the bulleted list to a numbered list.
  • Improved formatting.
  • Removed the last sentence from the closed-ended item because those topics are discussed later in the article.
• Created a new section for experimentation-based LPO.
• Described generic A/B testing.
• Pros/cons renamed to advantages/disadvantages.
• Moved MVLPO to its own article, as there is more information on that subject than A/B testing or total-experience testing.
• Sorted the "See also" list and corrected the capitalization.
• Moved the "References" section below the "See also" section.
• Internal links added
  • 1998, 2003, 2004
  • A/B testing
  • advertisement
  • ATG
  • Blue Martini Software
  • browsing
  • campaigns
  • click-through
  • demographic
  • e-commerce
  • FAQ
  • GIGO
  • Internet marketing
  • IT
  • JavaScript
  • landing page
  • LEGO
  • predictive analytics
  • press releases
  • seasonality
  • segmentation
  • tagging
  • targeting (advertising)
  • touchpoints
  • webpage
  • website

Gmazeroff (talk) 15:23, 20 June 2008 (UTC)