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There is lots of precedent to use accurate label even when subjects deny them. For example, Nick Fuentes denies being a white supremacist. In comparison, Trump hasn't even denied being transphobic.
Numerous articles label the campaign ads transphobic (anti-trans).
The fact is Trump's campaign ads and his own rhetoric were highly transphobic–he constantly misgendered trans ladies and sought their exclusions in different areas of society. His 2021 ridiculous suggestion to LeBron James to become a woman were prelude to these transphobic campaign ads. (In reality, women like Laurel Hubbard came in last against other females!) The article may be re-named to "Trump's 2024 transphobic campaign ads" to dig into Trump's ads against trans athletes, ads against trans prisoners, and ads against trans immigrants more broadly. Arbeiten8 (talk) 07:04, 2 December 2024 (UTC)[reply]
Because other editors pointed out that repeating deadnames or misgendering BLPs in articles (even if it's repeating statements by transphobic members of public) is a violation of our policies and guidelines. Consequently, we have to describe the exchanges and incident as "transphobic" rather than repeat transphobic remarks verbatim. Arbeiten8 (talk) 07:42, 7 December 2024 (UTC)[reply]
Ultimately to declare something racist, homophobic, transphobic, etc. is an opinion or interpretation. If there's a valid source that can be cited in which a prominent member of an anti-transphobia group or movement in which they directly respond to this campaign ad in particular, not Trump's campaign overall, then that could be added, pending its validity through Wikipedia:Verifiability We as editors cannot simply state "This is transphobia." In short:
"If a morally outrageous idea or practice has received notable coverage from independent sources (not just its originator), we provide a valuable service by describing it as well as the criticisms and opposition it has received. Remember, we only have to be neutral in the tone and content what we write; we have no responsibility for how neutral content we write is generally perceived. If someone reads a neutral, factual article on a morally offensive topic and comes away with a changed opinion based on the facts and evidence, that is a completely reasonable outcome." --Wikipedia:Neutral point of view/FAQ