Talk:Digital display advertising

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Marketing & Advertising Mid‑importance

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Wiki Education Foundation-supported course assignment

This article was the subject of a Wiki Education Foundation-supported course assignment, between 28 March 2019 and 8 May 2019. Further details are available on the course page. Student editor(s): ML6126.

Above undated message substituted from Template:Dashboard.wikiedu.org assignment by PrimeBOT (talk) 19:30, 16 January 2022 (UTC)[reply]

Move

The term "display advertising" originated long before the internet and (today) refers to print advertising that incorporates sponsor-controlled design elements (as opposed to, e.g., classified ads or search result ads). Either this article needs to be renamed to something like "Online display advertising" or it should be moved to a section of another article on online advertising. The article titled "Display advertising" should either be a disam (e.g., to help folks looking for POS advertising), or it should be an article about print display advertising generally, including ads in magazines, newspapers, websites, mobile devices, etc. Sparkie82 (t•c) 18:01, 31 August 2016 (UTC)[reply]

More than three years later, I meant to post a similar note about the article being devoid of the history of display advertising, and the claim that it's an online product, though print display ads have long existed, and still do. As is, this article misleads the reader. (@Sparkie82:) AHampton (talk) 17:07, 24 November 2019 (UTC)[reply]

Following no feedback, I've now moved the page to Digital display advertising, leaving way for a Display advertising page concerning print media.AHampton (talk) 18:07, 14 January 2020 (UTC)[reply]

New article name pending

Since this article is 100% about online advertising, and completely omits the long history of display advertising in print, I propose a name change (and a new article about the latter, either as an historical representation of "Display advertising" or, perhaps, "Print display advertising"). I'm not sure which name is most universally suitable for this existing article, though, and others may have other ideas for a name most apt; ie:

Online display advertising

Digital display advertising

Internet display advertising

@Sparkie82:, @DanielPenfield:, @MrOllie:... thanks for playing! AHampton (talk) 18:17, 10 December 2019 (UTC) @ML6126: AHampton (talk) 17:39, 13 December 2019 (UTC)[reply]

Source of the preffered display advertising formats

Hi guys,

I just read the abstract of the paper from the two students of the "Amsterdam school of Communication Research ASCor". I don't think a sample size of N=99 can be used to generalize an outcome. At my university we run surveys through a certified panelist and only use data if we have over a thousand verified participants, after we cleaned out all the speeders etc. Could you give more information about their research? Since I didn't want to pay for the full paper, my only argument is the number of participants.

Kind regards,

Michelle 213.95.17.180 (talk) 15:47, 27 January 2020 (UTC)[reply]

Wiki Education assignment: Introduction to Media Culture

This article was the subject of a Wiki Education Foundation-supported course assignment, between 30 August 2022 and 12 December 2022. Further details are available on the course page. Student editor(s): DariesN (article contribs).

— Assignment last updated by Zach demsky (talk) 16:51, 27 September 2022 (UTC)[reply]