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Since recent changes by Joalred (June 09), the article (especially the introduction) sounds more like an advertisement than like objective information. Moreover, the introduction doesn't even specify what El Rey Chocolates is, but instead starts glorifying the company / their products ("... utilizes only premium grad [...] raw material..."; "...are considered, quite simply, to be the best chocolate..."). The next sentence ("El Rey’s family run Business is one of oldest chocolate manufacturers...") doesn't make much sense either.
The section about "Types of Venezuelan Cacao" has little to do with the article and is partially poorly written ("The Spaniards who knew a good cacao when they saw one...").