Jump to content

Sol de Janeiro

Add links
From Wikipedia, the free encyclopedia
Sol de Janeiro
IndustryPersonal Care
Founded2015, New York, US
FounderHeela Yang, Marc Capra
Headquarters
551 5th Ave. New York, NY 10176
,
United States of America
Area served
Worldwide
Key people
Meet Heela Yang (CEO), Camila Pierotti, Marc Capra
ProductsCosmetics and beauty products
Number of employees
464 (2024)
ParentGroupe L'Occitane
Websitesoldejaneiro.com

Sol de Janeiro is an American skincare and fragrance brand founded in 2015 and inspired by Brazilian beach culture.[1][2] Sol de Janeiro products carry its signature base of almond and vanilla scent, known as the Cheirosa 62 scent, along with additional scents that are usually either fruity or floral.[citation needed]

History

[edit]

Co-founder and CEO Heela Yang worked as a director of marketing at Clinique and as a manager at Lancôme before moving from New York City to Brazil with her husband in 2008.[3][4][1] Yang, a Korean-American and Harvard Business School alumna,[5] founded Sol de Janeiro after living in Brazil and experiencing its inclusive beach culture firsthand.[1][6]

In 2021 L’Occitane Group acquired a majority stake in Sol de Janeiro, valuing the company at US$450 million.[7][8][9][10]

Marketing

[edit]

TikTok had a major effect on the brand's business, collaborating with social media influencers such as Katie Fang.[11][12] "Euphoria" star Barbie Ferreira was chosen as a brand ambassador in 2023.[13]

Awards and honors

[edit]

Fast Company named Sol de Janeiro to its 2024 list of the most innovative companies.[14]

Controversies

[edit]

In December 2023, a review of a Sol de Janeiro moisturizer went viral, claiming it attracted spiders. Other users backed up this claiming by saying the cream contained pheromones sexually attracting male spiders.[15][16] Sol de Janeiro later denied the rumors, along with experts labeling it unlikely to be true.[17]


Stub icon

This United States corporation or company article is a stub. You can help Wikipedia by expanding it.

References

[edit]
  1. ^ a b c Mitchell, Heidi. "Sol de Janeiro's candy-sweet scents are what summer 2023 smells like". Fast Company. Retrieved June 10, 2023.
  2. ^ Montemayor, Cristina (October 24, 2023). "HOW SOL DE JANEIRO TURNED A SINGLE HERO PRODUCT INTO A FRAGRANCE PHENOMENON". BeautyMatter.
  3. ^ Weil, Jennifer (May 19, 2023). "Sol de Janeiro's Heela Yang on Being Hyperfocused CEO". Women's Wear Daily.
  4. ^ Tan-Gillies, Hannah (26 April 2023). "Interview: Heela Yang on spreading body positivity and Brazilian confidence with Sol de Janeiro". The Moodie Davitt Report.
  5. ^ Tsuzuki, Heela (2 November 2022). "STRONG FINISH A timely, strategic partnership pays off". Harvard Business School.
  6. ^ Ali Donaldson, How PE Helped This Beauty Founder Land a Sale to L'Occitane Inc magazine, October 2022
  7. ^ Press Release L’OCCITANE acquires majority stake in Brazilian-inspired premium beauty brand Sol de Janeiro 15 November 2021
  8. ^ "L'Occitane acquires Sol de Janeiro, valuing the brand to US$450 million". Premium Beauty News. Retrieved 2021-11-18.
  9. ^ L’Occitane to Acquire Sol de Janeiro: L'Occitane is buying a majority stake in Sol de Janeiro, while the founder and CEO will maintain a minority position. Women's Wear Daily, Allison Collins, November 15, 2021
  10. ^ Bersola, Camille (25 October 2023). ""Stellar" Sol de Janeiro helps L'OCCITANE Group deliver strong first-half results". The Moodie Davitt Report.
  11. ^ PAULY, ALEXANDRA. "HOW SOL DE JANEIRO BECAME TIKTOK'S FAVORITE FRAGRANCE BRAND". Highsnobiety.
  12. ^ Spruch-Feiner, Sara (2023-11-10). "Glossy Pop Newsletter: Meet Katie Fang, Gen Alpha's favorite beauty influencer". Glossy. Retrieved 2023-12-25.
  13. ^ MZIZI, YOLA (3 May 2023). "Sol de Janeiro Bets On Barbie". Business of Fashion.
  14. ^ "THE WORLD'S MOST INNOVATIVE COMPANIES OF 2024". Fast Company.
  15. ^ Deb, Sopan (2023-12-29). "This Body Butter at Sephora Doesn't Really Attract Spiders, Right?". The New York Times. ISSN 0362-4331. Retrieved 2024-01-22.
  16. ^ "Skincare Brand Responds to Viral Claim Their Product Attracts Wolf Spiders, and a Dermatologist Weighs In (Exclusive)". Peoplemag. Retrieved 2024-01-22.
  17. ^ "Beauty Company Denies Its Body Butter Sold At Sephora Attracts Spiders". HuffPost. 2023-12-30. Retrieved 2024-01-22.
[edit]


Retrieved from "https://en.wikipedia.org/w/index.php?title=Sol_de_Janeiro&oldid=1265837631"