SoGlos
| Editor | Michelle Fyrne |
|---|---|
| Categories | Arts, Entertainment, Leisure |
| Publisher | So Publishing Ltd |
| First issue | July 2007 |
| Country | United Kingdom |
| Language | English |
| Website | http://www.soglos.com |
SoGlos is an online magazine for Gloucestershire covering Cheltenham, the Cotswolds, the Forest of Dean, Gloucester, Stroud and Tewkesbury – with an editorial remit focused on arts, entertainment and leisure.
Overview and ownership
[edit]The online magazine is divided into dedicated sections including Gloucestershire food, Gloucestershire theatre, Gloucestershire comedy, Gloucestershire culture, Gloucestershire music and Gloucestershire hotels, for examples – each including editorial event previews, reviews and news, hot lists, plus a directory of Gloucestershire venues.
SoGlos is owned and run by independent Cheltenham-based publishing company So Publishing Ltd. While free for users to access, the online magazine generates revenue through the sale of display advertising and native advertising.
Background and development
[edit]SoGlos was officially launched in July 2007, as reported by publications and websites including The Guardian,[1] Press Gazette,[2] and Webuser[3] as one of the UK's first regional online magazines written by professional journalists.
In 2008 SoGlos launched a Google Maps-powered Gloucestershire Interactive Map – a mash-up using the map provider's API and SoGlos's own directory of venue listings to plot restaurants, attractions, hotels across the county. This was reported by publications and websites including The Guardian[4] and Google Maps Mania.[5]
In 2009 SoGlos launched a series of Web widgets allowing webmasters to embed a calendar of Gloucestershire events, directly fed from the online magazine's listings, onto their own website. This was reported by publications and websites including journalism.co.uk,[6] Press Gazette[7] and HoldtheFrontPage.co.uk.[8]
Readership and awards
[edit]SoGlos is reported[9] to have a monthly reach of 90,000+ individual readers, in addition to sending a weekly email newsletter to 28,000 subscribers.
In both 2010 and 2014, SoGlos won the title of 'Website of the Year' in the EDF Energy South West Media Awards.[10] In 2010, SoGlos also won the title of 'Best eBusiness' in the Cheltenham Borough Council-run Business Excellence Awards.[11]
SoGlos's YouTube channel[12] is one of the most popular in South West England, with total upload views exceeding 10 million – thanks in part to the popularity of videos of Gloucestershire's annual cheese rolling tradition.
References
[edit]- ^ "Article 'The future of regional newspaper journalism (maybe)'". Archived from the original on 5 October 2016. Retrieved 16 December 2016.
- ^ "Article 'Gloucestershire journalists launch local online ents magazine'". Archived from the original on 16 June 2011. Retrieved 25 January 2011. Archived 16 June 2011 at the Wayback Machine
- ^ "Article 'Review of SoGlos.com'". Archived from the original on 26 August 2020. Retrieved 25 January 2011.
- ^ "Article 'Gloucestershire map is So enterprising'". Archived from the original on 5 October 2016. Retrieved 16 December 2016.
- ^ "Article 'Something for the weekend'". Archived from the original on 2 December 2010. Retrieved 25 January 2011.
- ^ "Article 'SoGlos tackles copyright infringements with new widgets'". Archived from the original on 7 March 2016. Retrieved 25 January 2011.
- ^ "Article 'Online widgets to boost Gloucestershire tourism'". Archived from the original on 25 July 2011. Retrieved 25 January 2011.
- ^ "Article 'Online magazine bids to reach wider audience'". Archived from the original on 26 August 2020. Retrieved 26 August 2020.
- ^ "Website page 'SoGlos.com advertising'". Archived from the original on 1 July 2011. Retrieved 25 January 2011.
- ^ "Blog post 'SoGlos.com scoops Website of the Year award'". Archived from the original on 19 August 2010. Retrieved 25 January 2011. Archived 19 August 2010 at the Wayback Machine
- ^ "Blog post 'SoGlos.com wins a Business Excellence Award'". Archived from the original on 16 June 2010. Retrieved 25 January 2011. Archived 16 June 2010 at the Wayback Machine
- ^ "YouTube channel 'SoGlos YouTube Channel'". Archived from the original on 3 September 2011. Retrieved 28 November 2016.