Sascha Moeri
Sascha Moeri | |
|---|---|
 Sascha Moeri (2019) | |
| Born | December 6, 1972 |
| Occupation | Businessman |
Sascha Moeri, born December 6, 1972, is a Swiss-German businessman.[1]
Early life and education
[edit]Moeri was born on December 6, 1972, in Biel and grew up in the Jura Mountains, the area in Switzerland known as Watch Valley.[2][3] He graduated from the State University of New York at Albany with a BBA and an MBA in Business Administration.[4][1]
Career
[edit]At 22, Moeri joined The Swatch Group in the accounting department. Eight year later in 2002, He was appointed CEO of Milus Europe and Vice President of Milus (watchmaker) watch company, running the brand for eight years.[4][5][1][6]
In 2010, Moeri became CEO of Swiss watch manufacturer Carl F. Bucherer. He conferred with engineers at the factory in Lengnau, Bern on the movements of the watches and with watchmakers on the five watch lines.[1] By 2013 the production line had increased from 6000 watches to 20,000 pieces. The sales quintupled up to 30,000 pieces in 2019.[7][8][9][2]
Moeri expanded into the US and Asian market, developing relationships with Hollywood and Asian celebrities to represent the brand. In 2014, Keanu Reeves, Ian McShane, and Willem Dafoe appeared in the film John Wick wearing the Manero line.[1][10] Moeri continued working with the filmmakers incorporating watches into the storyline and actors in the John Wick Chapters, including Ruby Rose, Ian McShane, Bridget Moynahan, John Leguizamo, Laurence Fishburne, Common (rapper), and Joe Montegna.[11][12]
In 2016 Moeri announced Li Bingbing as Global Brand Ambassador.[13][14][15][16]
In 2017, in the film “Atomic Blonde” a secret list of undercover agents was hidden in a Bucherer watch that passed from one hand to another. The film's director, David Leitch, was a brand ambassador, Charlize Theron and James McAvoy wore the watch in the movie.[1][17]
In 2018, Moeri established a storefront for Carl F. Bucherer on JD.com.[18] At Baselworld in 2020 during the pandemic, he presented a new way of display, with activities and workshops to explore the watchmaking world.[19]
References
[edit]- ^ a b c d e f Peterson, Jane A. (2017-11-15). "Carl F. Bucherer Covers the Field". The New York Times. ISSN 0362-4331. Retrieved 2023-05-03.
- ^ a b "Carl F. Bucherer - Sascha Moeri - 20th Anniversary - WorldTempus". en.worldtempus.com. Retrieved 2023-05-03.
- ^ "宝齐莱总裁Sascha Moeri：踩稳一支不随波逐流的舞曲". www.sohu.com. Retrieved 2023-05-03.
- ^ a b "Sascha Moeri". Handelszeitung (in Swiss High German). Retrieved 2023-05-03.
- ^ "Sascha Moeri: Mit viel Gspüri". Finanz und Wirtschaft (in German). 15 February 2016. Retrieved 2023-05-03.
- ^ Lechevalier, Brice (March 16, 2021). "Sascha Moeri". worldtempus.
- ^ Lall, Pavan. "Luxury watches will always survive: Carl F. Bucherer". fortune india.
- ^ Teisseire, Benjamin. "Baselworld 2019: Carl F. Bucherer Repositions Itself For The Next Generation". watchonista.
- ^ Watchonista (2019-04-03). "Baselworld 2019: Carl F. Bucherer Repositions Itself For The Next Generation". Watchonista. Retrieved 2024-08-27.
- ^ Gendre, Camille. "Carl F. Bucherer : From Luzern to Hollywood – Great Magazine of Timepieces". Retrieved 2023-05-03.
- ^ "宝齐莱助阵《疾速特攻2》诠释硬汉本色". www.sohu.com. Retrieved 2023-05-03.
- ^ "Carl F. Bucherer in Hollywood". revolutionwatch.com. 3 February 2017. Retrieved 2023-05-03.
- ^ "搜狐时尚专访宝齐莱总裁Sascha Moeri". www.sohu.com. Retrieved 2023-05-03.
- ^ Gomelsky, Victoria (2016-09-06). "The Hunt for Asia Watch Sales". The New York Times. ISSN 0362-4331. Retrieved 2023-05-03.
- ^ Peca, Servan (30 Jun 2016). "Bucherer is ready to take off its own brand: HORLOGERIE - Long in the shadow of the large Lucerne retailer, the production of Bucherer watches has quadrupled since 2009". fr:Le Temps. ProQuest 1800314354. Retrieved 3 May 2023.
- ^ Standard, The. "Li Bingbing becomes face of Carl F. Bucherer watches". The Standard. Retrieved 2023-05-03.
- ^ "Carl F. Bucherer fuses tradition with innovation in landmark timepieces". South China Morning Post. 2015-03-17. Retrieved 2023-05-03.
- ^ Wang, R. (15 Dec 2018). "Swiss watchmaker opens online store on JD". China Daily. ProQuest 2166777989. Retrieved 3 May 2023.
- ^ "宝齐莱于瑞士日内瓦宣布 新品将于8月底公布_品牌". www.sohu.com. Retrieved 2023-05-03.