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Roundarch
Company typePrivate
IndustryBusiness Services
Founded2000
HeadquartersChicago, Illinois, US (additional offices in New York, New York, Denver, Colorado, and Boston, Massachusetts)
Key people
Jeff Maling (president & chief experience officer)

Geoff Cubitt (president & CTO)
Bruce Posner (senior VP & CFO)

Jim Butler (senior VP of services)
ProductsMarketing & Web Design
Number of employees
Approximately 250
Websitewww.roundarch.com Edit this on Wikidata

Roundarch was a privately held company that designed and implemented digital experiences and web content. In February 2012, Aegis Group LLC acquired the digital agency. After the acquisition, Roundarch merged with Isobar, Aegis Media's existing creative network, to form Roundarch Isobar.[1] Roundarch delivered websites, rich web applications, mobile applications for the iPhone,[2] iPad applications, Android (operating system) applications, social media applications and digital marketing campaigns for primarily Fortune 500 clients and large government organizations.

History

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Roundarch was founded in June 2000 by Deloitte and WPP. [3] The company initially focused on building websites and applications. Roundarch had offices in Boston, Chicago, Denver and New York. Roundarch was a privately owned company, operated by its senior management[4] until February 2012 when Aegis Group plc acquired the digital agency. After the acquisition, Roundarch merged with Isobar, Aegis Media's existing creative network, to form Roundarch Isobar.[1]

Projects

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In 2010, Roundarch was contracted by the New York Jets to produce a touchscreen command center that provides real-time stadium and game data, which was operated by Woody Johnson.[5]

Decision Maker In 2010, Bloomberg Sports partnered with Roundarch to design and develop the iPad and iPhone applications for its fantasy football tool Decision Maker.[6] Front office In 2011, Bloomberg again partnered with Roundarch to create two iOS applications, including Front Office Draft Kit and focused on fantasy football and baseball.[7][8]

In 2009, Roundarch announced the recreation of the online experience for Avis Rent-a-Car, redesigning their website and creating an iOS application for the service.[9] A site extension for the service was also made.[10][11]

In 2010, ClubCorp, owner of multiple private golf clubs, contracted Roundarch to redesign various websites, including those of ClubCorp's affiliate clubs.[12]

In 2010, Crowley Maritime Corporation contracted Roundarch to produce a website for them.[citation needed] Roundarch and Crowley Maritime Corporation were awarded a 2011 TMSA Compass Award.[citation needed]

In 2009, Roundarch worked in partnership with Herff Jones and Nystrom to develop StrataLogica, a 3D map and globe viewer application.[13][14]

In April 2009, Roundarch announced its participation in designing the Tesla Model S prototype sedan's touch-screen control panel.[15][16]

References

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  1. ^ a b Business Wire (22 February 2012). "CORRECTING and REPLACING Aegis acquires leading US digital agency Roundarch". Business Wire. Archived from the original on 24 February 2013. Retrieved 30 January 2013. {{cite web}}: |author= has generic name (help)
  2. ^ McKay, Lauren (1 March 2009). "CRM and the iPhone - CRM Magazine". Destinationcrm.com. Archived from the original on 9 September 2013. Retrieved 27 December 2012.
  3. ^ "WPP, Deloitte Consulting and BroadVision launch Roundarch". WPP. 9 May 2000. Archived from the original on 29 February 2012. Retrieved 27 December 2012.
  4. ^ HighBeam[dead link‍]
  5. ^ [1] Archived October 4, 2010, at the Wayback Machine
  6. ^ Butcher, Dan (17 September 2010). "Bloomberg activates NFL partnership with fantasy football iPad app - Mobile Marketer - Content". Mobile Marketer. Archived from the original on 14 June 2012. Retrieved 27 December 2012.
  7. ^ 2011-02-23T17:09:10Z (23 February 2011). "Bloomberg, MLB.com Launch Front Office 2011". Bloomberg. Archived from the original on 5 November 2012. Retrieved 27 December 2012.{{cite web}}: CS1 maint: numeric names: authors list (link)
  8. ^ Butcher, Dan (14 March 2011). "Bloomberg targets fantasy baseball fans with mobile tools - Mobile Marketer - Content". Mobile Marketer. Archived from the original on 17 January 2013. Retrieved 27 December 2012.
  9. ^ "Avis". Archived from the original on 28 November 2009. Retrieved 22 July 2010.
  10. ^ "Air New Zealand - Compare Rental Car Rates Worldwide". Carrental.com. 13 July 2009. Archived from the original on 8 December 2008. Retrieved 27 December 2012.
  11. ^ "Roundarch and Avis Rent A Car Share the Success of Their Current Collaboration". SmartBrief. Archived from the original on 21 January 2014. Retrieved 27 December 2012.
  12. ^ "Reinventing the Country Club | Fox News Video". Video.foxnews.com. 31 March 2011. Archived from the original on 1 October 2012. Retrieved 27 December 2012.
  13. ^ Business Wire (5 March 2010). "NYSTROM Herff Jones Education Division Introduces New Collaboration, Sharing, and Presentation Capabilities for StrataLogica™". Business Wire. Archived from the original on 3 October 2012. Retrieved 27 December 2012. {{cite web}}: |author= has generic name (help)
  14. ^ Archived 24 October 2012 at the Wayback Machine[dead link‍]
  15. ^ "Roundarch Technology Amps Up Tesla's Model S". Reuters. 29 April 2009. Archived from the original on 16 August 2009. Retrieved 27 December 2012.
  16. ^ "Merapi". Archived from the original on 20 April 2010. Retrieved 22 July 2010.
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