Positivo Tecnologia

Positivo Tecnologia S.A.

Trade name	Positivo
Formerly	Positivo Informática S.A. (1989–2017)
Company type	Public company
Traded as	B3: POSI3
Industry	Hardware Software Consumer electronics IT services
Founded	May 1989 (1989-05)
Founder	Oriovisto Guimarães, Helio Bruck Rotenberg
Headquarters	Curitiba, Paraná , Brazil
Key people	Helio Bruck Rotenberg (CEO)
Brands	Vaio Infinix Educacional - Ecossistema de Tecnologia e Inovação Positivo Casa Inteligente PositivoSEG Positivo Servers & Solutions Positivo Soluções em Pagamentos Positivo Tech Services
Revenue	R$ 5.89 billion (2022)
Net income	R$ 306 million (2022)
Number of employees	8,600 (2024)
Parent	Grupo Positivo
Subsidiaries	Positivo BGH
Website	www.positivotecnologia.com.br/en/
Footnotes / references

Positivo Tecnologia (B3: POSI3, formerly Positivo Informática) is a Brazilian technology company headquartered in Curitiba, Paraná. It develops, manufactures, and sells computers, cell phones, tablets, smart home and office devices, servers, IT infrastructure solutions, payment machines, and educational technologies.

The company also offers leasing services for IT and mobility equipment, as well as technical support.

The company has factories in Ilhéus, Bahia and Manaus, Amazonas, and also has a presence in Argentina, Kenya, Rwanda, China and Taiwan.

Positivo Tecnologia's portfolio includes companies involved in multiple sectors, such as Positivo, Positivo Casa Inteligente, Positivo Servers & Solutions, PositivoSEG, Positivo as a Service, Positivo Tech Services, Vaio, Infinix and Educacional – Ecossistema de Tecnologia e Inovação.

In May 2024, the company announced the acquisition of Algar Tech MSP, the managed IT services unit of Algar Tech, part of the Grupo Algar.

Products

The portfolio of products and solutions is distributed across retail, corporate, and Brazilian public institution channels. The company is capable of developing and adapting technology to the Brazilian context.

• Desktops
• Notebooks
• All-in-One
• Smartphones + Mobile Phones
• Tablets
• Smart Home (Casa Inteligente)
• Payment Machines (POS)
• Servers
• Educational Technology
• Special Projects
• PositivoSEG

History

1989 – Foundation – as Positivo Informática – to manufacture and sell computers to Grupo Positivo schools and schools using the Positivo educational system.

1990 – Starts supplying computers and IT solutions to companies and public institutions through tenders.

1994 – Creation of the Educational Technology (Tecnologia Educacional) division with the development of educational software for schools and retail.

2000 – The Educational Technology division creates the Portal Educacional to serve private schools.

2001 – Creates the Aprende Brasil Portal for public schools.

2004 – Debuts in the retail computer market.

2005 – Begins selling desktops, notebooks, and servers to the corporate market, surpassing the milestone of 500,000 computers produced for this segment.

2006 – Becomes a publicly traded company and joins the "IGC" (Differentiated Corporate Governance Index) and "ITAG" (Differentiated Tag Along Index). In the same year, it received the important award for Best Company in the Technology and Computing Sector by Exame magazine (Melhores e Maiores) and was recognized as the most well-known brand among computer manufacturers in the Folha de São Paulo’s Top of Mind surveys.

2007 – Reaches leadership in the national computer market with the sale of 1.389 million PCs, a number that places it in the select group of the ten largest desktop manufacturers in the world. Opens offices in Taipei (Taiwan).

2008 – Inauguration of the factory in Manaus, Amazonas.

2011 – Begins the internationalization process of the brand with BGH in countries such as Argentina and Uruguay.

2012 – Debuts in the mobile phone market.

2013 – Opens an office in Shenzhen (China).

2014 – Begins manufacturing tablets and computers in Rwanda, Africa.

2015 – Launches the Quantum smartphone brand and obtains a license to produce and sell VAIO notebooks in Brazil.

2016 – Acquires 50% of HiT (Hi Technologies), a company specializing in technological equipment for the healthcare sector.

2017 – Changes its name to Positivo Tecnologia to reflect business diversification. Expands business in Africa with the start of operations in Kenya. Inaugurates another factory in Manaus, Boreo Indústria de Componentes, for motherboard production.

2018 – Launches the 2A.M. gaming computer brand in Brazil. Opens Quantum operations in Argentina and Chile. Acquires 80% of Accept.

2019 – Partners with MindCET to accelerate startups in the Amazon rainforest, with the Government of Amazonas and the Amazonas Court of Justice to bring educational technology to environments with no or low connectivity.

2020 – Positivo Tecnologia follows on the share offering. Task force to increase the production capacity of Magnamed ventilators in Brazil during the COVID-19 pandemic. In the same year, the company wins the bid to manufacture the new electronic voting machines used in the 2022 elections.

2021 – Licenses the brand and incorporates the operations of the Compaq brand in Brazil; elected to the DMTF (Distributed Management Task Force) Council, a North American institute that brings together global technology companies and encourages best practices in the IT market. Partners with the Infinix brand, from the global company Transsion Holdings, and launches the Infinix Note 10 Pro; partnership with Stone for the supply of SmartPOS and with NEXGO for the production of smart payment machines. In the same year, wins the bid to manufacture the new electronic voting machines to be used in the 2024 elections.

2022 – Launches the Positivo Tech Services business unit to provide services and technical support for corporations throughout Brazil.

2023 – Launches the PositivoSEG business unit, focused on automation and electronic security for the B2B market, as well as acquiring SecuriCenter, a distributor of technology solutions equipment for the automation and electronic security market.

2024 – Acquires Algar Tech MSP, the Managed Services Provider (MSP) unit of Algar Tech.