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O Shopping

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O Shopping
Headquarters9th floor, The Avecshares Center, 1132 University Parkway North, Bonifacio Triangle, Bonifacio Global City, Taguig
Ownership
OwnerACJ O Shopping Corporation
(a joint-venture of ABS-CBN Corporation and CJ ENM Commerce Division)
History
LaunchedOctober 14, 2013 (2013-10-14)
ClosedNovember 1, 2020 (2020-11-01)[1]

O Shopping was a Philippine pay television channel owned by ACJ O Shopping Corporation, a joint-venture between Philippine entertainment and media conglomerate ABS-CBN Corporation and South Korean home shopping company CJ ENM Commerce Division. The channel was launched on October 14, 2013. O Shopping programs were previously aired on ABS-CBN and Kapamilya Channel during midnights, as well as on Jeepney TV and ABS-CBN Sports and Action, and online via iWantTFC.[2][3]

History

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O Shopping was launched on October 14, 2013. ABS-CBN Corporation signed a deal with CJ ENM O Shopping Division (formerly CJ O Shopping Corporation) to create a TV home shopping channel in the Philippines. Operated by ACJ O Shopping Corporation, ABS-CBN Corporation invested an initial 200 million pesos for the joint-venture.[4] ABS-CBN provides the media platforms and the production of programs while CJ O Shopping provides the products and the logistics.

Prior to the launch of its standalone channel on ABS-CBN TV Plus on July 30, 2018, O Shopping programs were launched as part of BEAM TV's content lineup in 2014 until October 1, 2018. As of 2016, O Shopping generated 2.2 million pesos in daily sales or 60 million pesos in monthly sales.[5] About 70% of the product purchases on O Shopping are made via cash on delivery payment, with a 5% cancellation rate.[6]

Closure

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O Shopping stopped broadcasting on ABS-CBN Channel 2 on April 21, 2020, due to the COVID-19 pandemic and the enhanced community quarantine in Luzon. The channel also suspended its operations on digital terrestrial television and Cignal. O Shopping was affected by the shutdown of ABS-CBN on May 5 of the same year, due to the cease-and-desist order issued by the National Telecommunications Commission (NTC) and Solicitor General Jose Calida caused by the expiration of ABS-CBN's legislative franchise.

On July 8, 2020, ABS-CBN released a statement that O Shopping would cease operations towards the end of 2020, and CJ-ENM has decided to move out of business completely. The retrenchment of employees was held on August 7.[7][8] O Shopping ceased its operations on Sky Cable and iWantTFC on November 1, 2020.[9] Meanwhile, the official online store website operated a "Good-BUY Sale" online promo event which lasted until November 15 and ceased on the day.

References

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  1. ^ "ABS-CBN to end O Shopping operations by year-end". CNN Philippines. July 8, 2020. Archived from the original on July 8, 2020. Retrieved September 14, 2020.
  2. ^ "ABS-CBN launches shopping channel". The Philippine Star. November 12, 2013.
  3. ^ Camus, Miguel (October 29, 2013). "ABS-CBN invests P200M in home TV shopping program". Philippine Daily Inquirer.
  4. ^ "ABS-CBN pumps P200M into Korean shopping channel". Rappler. October 29, 2013.
  5. ^ R. Camus, Miguel (August 11, 2016). "ABS-CBN income jumped 76% in H1". Inquirer.net.
  6. ^ Desiderio, Louella (August 14, 2016). "ABS-CBN opening first experience store". Philstar Global.
  7. ^ "ACJ O Shopping Corp to cease operations, says ABS-CBN". ABS-CBN News. July 8, 2020. Retrieved July 8, 2020.
  8. ^ Lopez, Melissa Luz [@cnnphilippines] (July 8, 2020). "ABS-CBN on O Shopping venture: The past two years have been challenging for the company as it experienced financial losses. The COVID-19 outbreak has and will continue to take a toll on the business this year @meltlopez" (Tweet). Retrieved July 8, 2020 – via Twitter.
  9. ^ "O Shopping Cease Broadcast and Channel Assignment Change". Sky Cable. October 1, 2020. Archived from the original on October 24, 2020. Retrieved October 1, 2020.
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