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Nickelodeon Group

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For the primary asset of this company, see Nickelodeon.
Nickelodeon Group
Company typeDivision
IndustryEntertainment
FoundedMay 1, 2002; 22 years ago (2002-05-01)
Headquarters1515 Broadway,
New York City
,
U.S.
Products
Brands
ParentParamount Media Networks
Subsidiaries
Websitenick.com
(Redirects to country/territory site outside the U.S.)

Nickelodeon Group, also known as Nickelodeon Networks Inc., is an American children's entertainment company owned by Paramount Global through its Paramount Media Networks division that oversees cable television channels (including its flagship service Nickelodeon), its in-house animation studio, and Paws, Inc.

History

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2002–2009

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Nickelodeon Networks was founded in 2002 after MTV Networks (now Paramount Media Networks) merged the business operations of Nickelodeon, Nick at Nite and Nicktoons into one division.

On January 4, 2006, Herb Scannell resigned from Nickelodeon. Cyma Zarghami was appointed in his place as president of the newly formed Kids & Family Group, which included Nickelodeon, Nick at Nite, Nick Jr., TeenNick, Nicktoons, TV Land, CMT, and CMT Pure Country.[1]

In 2007, Nickelodeon entered into a four-year development deal with Sony Music to produce music-themed TV shows for the network, to help fund and launch tie-in albums, and to produce original soundtrack songs that could be released as singles.[2] The Naked Brothers Band, a rock-mockumentary series that tells of a pre-teenage rock band led by two real-life brothers who write and perform the songs, broadcast from 2007 to 2009; it was successful for children in the 6–11 age group. By February 2007, the band's song "Crazy Car" was on the Billboard Hot 100, and the soundtrack albums from the first two seasons, each of which signed to Columbia Records, were on Billboard 200. The only greenlit series produced under the Sony Music partnership, Victorious, ran from 2010 to 2013. A similar hit music-themed sitcom Big Time Rush ran from 2009 to 2013, and featured a similar partnership with Columbia Records; however, Columbia was only involved with the show's music, and Sony Music became involved with the series' production midway through its first season. It became Nickelodeon's second-most successful live-action show of all time after iCarly; Big Time Rush garnered 6.8 million viewers for its official debut on January 18, 2010, setting a new record as the highest-rated live action series premiere in the channel's history.

2009–present

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On February 1, 2009, Nickelodeon discontinued the TEENick block, as the name would soon be used for its own channel.[3]

On July 29, 2009, Nickelodeon unveiled a new logo that would be implemented toward the end of the year, designed by New York City–based creative director/designer Eric Zim. It was part of a year dedicated to strengthening the brand's identity. The logo was intended to create a unified look that can better be conveyed across all of MTV Networks' children's channels.[4] The new logo debuted on September 28, 2009, across Nickelodeon, Nick at Nite, and Nicktoons, along with the newly launched TeenNick (named after the TEENick block) and Nick Jr. Channel (named after the concurrently-running Nick Jr. block).[4]

The wordmark logo bug was given a blimp background in the days prior to the 2010 and 2011 Kids' Choice Awards to match the award given out at the ceremony; beginning the week of September 7, 2010, the logo bug was surrounded by a splat design (in the manner of the logo used from 2005 to 2009) during new episodes of Nickelodeon original series. The new logo was adopted in the United Kingdom on February 15, 2010, in Spain on February 19, 2010, in Southeast Asia on March 15, 2010, in Latin America on April 5, 2010, in India on June 25, 2010[5] and on the ABS-CBN block "Nickelodeon on ABS-CBN" in the Philippines on July 26, 2010. On November 2, 2009, a Canadian version of Nickelodeon was launched, in partnership between Viacom and Corus Entertainment (owners of YTV, which had aired and continued to air Nickelodeon's series); as a result, versions of Nickelodeon now exist in most of North America.

In October 2009 and September 2010, respectively, Viacom brought Teenage Mutant Ninja Turtles and Winx Club into the Nickelodeon family by purchasing both franchises. Nickelodeon Animation Studio produced a new CGI-animated Turtles series[6] and new seasons of Winx Club with CGI sequences.[7] Both productions comprised Nickelodeon's strategy to reboot two established brands for new viewers: TMNT was intended to reach an audience of boys aged 6 to 11, and Winx was aimed at the same age group of girls. In February 2011, Viacom bought out a third of Rainbow SpA,[8] the Italian studio that introduced Winx Club. The purchase was valued at 62 million euros (US$83 million)[9] and led to new shows being co-developed by Rainbow and Nickelodeon, including My American Friend and Club 57.[10] Also in 2011, Nickelodeon debuted House of Anubis, a series based on the Nickelodeon Netherlands series Het Huis Anubis, which became the first original scripted series to be broadcast in a weekdaily strip (similar to the soap opera format). Produced in the United Kingdom, it was also the first original series by the flagship U.S. channel to be produced entirely outside of North America.

2011 saw Nickelodeon's longtime ratings dominance among all children's cable channels begin to topple: it was the highest-rated cable channel during the first half of that year,[11] only for its viewership to experience a sharp double-digit decline by the end of 2011, described as "inexplicable" by Viacom management.[12] The channel would not experience a calendar week ratings increase until November 2012 (with viewership slowly rebounding after that point);[13] however its 17-year streak as the highest-rated cable network in total day viewership was broken by Disney Channel during that year.[14] Around late 2012, Nickelodeon made a sweeping change to their network by cancelling and/or ending their teen shows (How to Rock, iCarly, Victorious, Bucket & Skinner's Epic Adventures, Supah Ninjas, Life With Boys and Big Time Rush) in favor of newer shows targeted to a younger block.[15][16] On July 17, 2014, the network televised the inaugural Kids' Choice Sports, a spin-off of the Kids' Choice Awards that honors athletes and teams from the previous year in sports.

Since 2016, the network has begun to produce TV movies based on its older properties, including those of Legends of the Hidden Temple, Hey Arnold!, Rocko's Modern Life, and Invader Zim. The former two aired on the Nickelodeon channel, while the latter two premiered in August 2019 on Netflix.[17]

In June 2018, Cyma Zarghami stepped down as president of Nickelodeon, after 33 years of working at the network.[18] In October 2018, All That co-creator Brian Robbins succeeded her as president of Nickelodeon.[19]

On January 22, 2019, Viacom acquired the streaming service Pluto TV for $340 million, which has since launched various Nickelodeon-branded channels.[20][21] On August 6 the same year, Viacom acquired the rights to the Garfield franchise, with plans for a new animated series.[22][23] Later that year, Viacom signed a multi-year content production agreement with Netflix to produce several original films and series based on Nickelodeon properties.[24][25][26]

After Viacom re-merged with CBS Corporation to form ViacomCBS at the end of 2019, it was announced that Nickelodeon content would be available for streaming on the CBS All Access streaming service[27][28][29] (later relaunched as Paramount+ on March 4, 2021), with SpongeBob SquarePants spinoff Kamp Koral and The SpongeBob Movie: Sponge on the Run debuting on the service that same day.[30] Throughout 2021, Paramount+ would announce and debut new programming based on Nickelodeon IP, including a live-action sequel series to The Fairly OddParents that premiered in March 2022, a CGI-animated reboot of Rugrats, and an iCarly sequel series.[31]

CBS Sports began partnering with Nickelodeon on its coverage of the National Football League, with Nickelodeon simulcasting a special version of an early 2021 Wild Card playoff game under the NFL on Nickelodeon banner.[32][33] Nickelodeon would also figure prominently in CBS' own coverage of Super Bowl LV later that year, with special programming and content pertaining to the game itself.[34] The NFL would extend its partnership with Nickelodeon by allowing them to air another Wild Card game in January 2022, and a weekly highlights show hosted by CBS' Nate Burleson with Tyler Perry's Young Dylan star Dylan Gilmer.[35] Nickelodeon will air its first regular-season game in 2022, with the Denver Broncos taking on the defending Super Bowl champion Los Angeles Rams as part of the NFL's Christmas Day slate.[36]

Units

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International channels

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Nickelodeon

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Nick Jr.

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Nicktoons

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  • United States – launched on May 1, 2002
  • UK and Ireland – launched on July 22, 2002
  • Netherlands – launched in 2007
  • Germany – launched in March 2010
  • Africa – launched on September 30, 2014
  • Scandinavia – launched on February 1, 2017
  • Arabia – launched on February 15, 2017
  • Turkey – launched on February 20, 2017
  • Poland – launched on 15 February 2018
  • Hungary and Romania – launched on 15 April 2019
  • Serbia, Croatia, Slovenia, Albania - launched on 14 July 2020
  • Australia - launched on 1 August 2023 (streaming channel on 10Play)
  • France – launched on January 1, 2003, as a programming block on Canal J and later shut down.
  • Latin America – launched on February 4, 2013, and closed down in late 2020, being replaced in major cable providers by the US feed of NickMusic
  • Russia – launched on December 12, 2018, and closed down on April 28, 2022.
  • Wallonia - launched as N-Toons, a Nickelodeon block on October 21, 2011, but it doesn't live up to its name and airs live-action content such as Supah Ninjas. It closed down on July 31, 2015
  • Canada - available as a channel on Pluto TV

TeenNick

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  • France – launched on November 19, 2014, as Nickelodeon 4Teen, rebranded as Nickelodeon Teen on August 26, 2017.
  • Latin America – launched on September 14, 2020, replacing the former Nick HD feed known as Nick 2.
  • Middle East & North Africa – launched on April 15, 2017.
  • Greece – available as a programming block on Rise TV.
  • Israel - launched on March 20, 2017.
  • Vietnam – a TeenNick block was launched on HTV3 on September 28, 2018.
  • Hungary – launched on January 12, 2021, replacing RTL Spike.
  • Romania – launched on January 12, 2021, replacing Paramount Channel.
  • Czech Republic launches September 2021 as a TV channel.
  • Poland launches 1 September 2021 as a TV channel.
  • Brazil – a TeenNick was launched on Pluto TV on September 21, 2021.
  • Germany, Austria, and Switzerland – In May 2020, Pluto TV launched international feeds in these countries.
  • UK & Ireland – Launched on 2009 as a programming block on Nickelodeon. Ended July 30, 2010.
  • Netherlands and Flanders – launched on February 14, 2011, as a programming block on Nickelodeon. Closed down on September 30, 2015, and replaced by Spike, now Paramount Network.
  • India – launched on November 21, 2012, as a programming block on Nick Jr. Ended on February 1, 2017.
  • Italy – launched on December 4, 2015. Closed down on May 2, 2020.

Notes

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  1. ^ The logo's wordmark has been in use since September 28, 2009. Additionally, this logo is a variant meant to be used for white backgrounds; the main variant has a white wordmark in conjunction with a fully orange splat.

References

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  1. ^ Dempsey, John (January 4, 2006). "Scannell changes channel". Variety. Retrieved February 24, 2022.
  2. ^ "Nickelodeon, Sony pact for tunes". Variety. June 14, 2007. Retrieved February 24, 2022.
  3. ^ "'Nick' Of Time For Rebrand". Multichannel.com. March 1, 2009. Retrieved June 2, 2010.
  4. ^ a b Schneider, Michael (July 29, 2009). "Nickelodeon unveils new logo". Variety. Retrieved February 24, 2022.
  5. ^ "Nick India undergoes makeover, to don new logo from June 25". The Economic Times. Retrieved 2021-05-15.
  6. ^ "Tuning in to TV: Teenage Mutant Ninja Turtles have new series, toys". The Washington Times. July 29, 2012. Retrieved July 23, 2013.
  7. ^ "Global Hit Animated Series 'Winx Club' Comes To Nickelodeon, Starting June 27". Screener. June 9, 2011. Archived from the original on July 1, 2017.
  8. ^ Vivarelli, Nick (February 26, 2011). "Winx creator in the pink". Variety.
  9. ^ "Straffi's Rainbow: Europe's Largest Animation House Has Growing Pains" (PDF). Video Age Daily.
  10. ^ Ramos-Weiner, Maribel (November 20, 2018). "Iginio Straffi de Rainbow: Tuvimos una influencia muy importante en la historia de Club 57 para garantizar su atractivo en Europa". Produ (in Spanish). Retrieved April 5, 2021.
  11. ^ Gorman, Bill (June 29, 2010). "Nickelodeon Scores Its Most-Watched Second Quarter Ever". TVbytheNumbers. Archived from the original on November 18, 2010. Retrieved October 3, 2011.
  12. ^ Szalai, Georg (November 10, 2011). "Viacom, Nielsen Investigating 'Inexplicable' Nickelodeon Ratings Drop". The Hollywood Reporter.
  13. ^ Szalai, Georg (November 22, 2012). "Analyst: Nickelodeon Posts First Weekly Ratings Gain in More Than a Year". The Hollywood Reporter.
  14. ^ "Disney Channel Earns Historic #1 Total Day Win in Kids 2–11 in 2012; Magical Year Two for Disney Junior Block". The Futon Critic. December 19, 2012.
  15. ^ Patten, Dominic; Andreeva, Nellie (August 10, 2012). "Nickelodeon's 'Victorious' Cancelled After Three Seasons". Deadline.
  16. ^ Andreeva, Nellie (August 27, 2012). "Nick's 'How To Rock' Cancelled After One Season".
  17. ^ Snetiker, Marc (April 4, 2017). "Nickelodeon reviving Invader Zim for TV movie". Entertainment Weekly. Retrieved July 22, 2017.
  18. ^ Andreeva, Nellie (June 4, 2018). "Cyma Zarghami Stepping Down As President Of Nickelodeon Group". Deadline Hollywood. Retrieved August 8, 2019.
  19. ^ Sandberg, Bryn (October 1, 2018). "Viacom Names Brian Robbins President of Nickelodeon". The Hollywood Reporter. Retrieved August 8, 2019.
  20. ^ Roettgers, Janko (January 22, 2019). "Viacom Has Bought Pluto TV for $340 Million". Variety. Retrieved November 2, 2024.
  21. ^ Porter, Jon (January 23, 2019). "Viacom acquires Pluto TV streaming service for $340 million". The Verge. Retrieved November 2, 2024.
  22. ^ White, Peter (August 6, 2019). "'Garfield': Viacom Acquiring Classic Property; Nickelodeon Preps Animated Series". Deadline Hollywood. Retrieved November 1, 2023.
  23. ^ Steinberg, Brian (August 6, 2019). "Viacom Acquires Comic-Strip Cat Garfield". Variety. Penske Media Corporation. Retrieved November 16, 2019.
  24. ^ "Netflix and Nickelodeon form multi-year output deal to produce original animated films and series for kids & families around the world". Netflix. November 13, 2019. Retrieved November 16, 2019.
  25. ^ Barnes, Brookes (November 13, 2019). "'SpongeBob' Spinoff Highlights Netflix-Nickelodeon Deal". The New York Times. Retrieved November 16, 2019.
  26. ^ Slater, Georgina (November 15, 2019). "Netflix and Nickelodeon Team Up as Disney+ Lands 10 Million Subscribers One Day After Launch". People. Retrieved November 16, 2019.
  27. ^ Maglio, Tony (November 25, 2019). "CBS and Viacom Reveal December Merger Date – Mark Your Calendars". TheWrap. Retrieved April 5, 2021.
  28. ^ "Nickelodeon Content Coming to CBS All Access". The Hollywood Reporter. November 25, 2019. Retrieved December 3, 2019.
  29. ^ "CBS All Access to Add Nickelodeon Children's Programming". November 25, 2019. Retrieved December 3, 2019.
  30. ^ Welk, Brian (January 28, 2021). "SpongeBob Movie: Sponge on the Run to Debut on Paramount+ at March Launch". TheWrap. Retrieved January 28, 2021.
  31. ^ "Paramount+ Content Announcements" (PDF). ViacomCBS. February 24, 2021. Archived (PDF) from the original on February 25, 2021. Retrieved February 26, 2021.
  32. ^ Ourand, John; Fischer, Ben. "New NFL Wild Cards Costing CBS, NBC Around $70M". Sports Business Daily. Archived from the original on April 2, 2020. Retrieved April 1, 2020.
  33. ^ Steinberg, Brian (March 31, 2020). "CBS, NBC Nab New NFL Wild-Card Games in Expanded Season". Variety. Archived from the original on July 10, 2020. Retrieved July 10, 2020.
  34. ^ Kerr, Jeff (February 3, 2021). "Super Bowl 2021: CBS bringing Nickelodeon-style pregame show with 'Nick-ified' highlights". CBS Sports. Retrieved February 6, 2021.
  35. ^ Taranto, Steven (September 10, 2021). "Nickelodeon renews partnership with NFL for 2021 season, will broadcast 2022 Wild Card round again". CBS Sports. Retrieved September 11, 2021.
  36. ^ Willner, Barry (May 10, 2022). "Slime Time: Nickelodeon to broadcast Christmas Day NFL game". ABC News. Retrieved May 10, 2022.
  37. ^ Mullin, Benjamin (August 6, 2019). "Viacom, Hungry For Hits, Gobbles Garfield". Wall Street Journal. Archived from the original on August 12, 2019. Retrieved August 12, 2019.
  38. ^ "AwesomenessTV Debuts Young Adult Book Publishing Division Awesomeness Ink". Tubefilter. 2014-10-14. Retrieved 2022-02-14.
  39. ^ Jarvey, Natalie (2015-06-23). "AwesomenessTV Launches Film Division (Exclusive)". The Hollywood Reporter. Retrieved 2022-02-06.
  40. ^ Munson, Ben (2017-05-02). "AwesomenessTV signs movie deal with Netflix, launches news brand". Fierce Video. Retrieved 2022-02-13.
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