Miyoko Schinner
Miyoko Schinner | |
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Born | Miyoko Nishimoto 1957[1] Japan |
Occupation |
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Alma mater | St. John's College (BA) |
Subject | Veganism cookbooks |
Notable works | The New Now and Zen Epicure: Gourmet Cuisine for the Enlightened Palate (2001) Artisan Vegan Cheese (2012) The Homemade Vegan Pantry: The Art of Making Your Own Staples (2015) The Vegan Meat Cookbook: Meatless Favorites. Made with Plants (2021) |
Website | |
www |
Miyoko Schinner (née Nishimoto; born 1957)[1] is an American-Japanese vegan chef, cookbook author, activist, cooking show host and social entrepreneur. Since 2024, she has been a Faculty Lecturer at the University of California, Berkeley's Haas School of Business.
Early life and education
[edit]Schinner was born in a town outside of Tokyo, Japan as Miyoko Nishimoto.[2][3] She left Japan and moved to the United States when she was seven.[3] Schinner and her family settled in Marin County, specifically in Mill Valley, California.[4]
Schinner became a vegetarian at the age of 12.[5][6] She describes this period as "the 60s and early 70s, the glory days of the hippie movement and spiritualism and hare krishna," or the turn to natural foods within the American counterculture.[5] Her initial exposure to this movement occurred during a camping trip that included vegetarians who "were from a spiritual family and didn't believe in harming animals. I went home and my mother put pork chops in front of me after being vegetarian for two or three days. I looked at the pork chop and just could not eat it. I stopped right there."[5] Schinner's mother did not support this shift towards vegetarian dishes, forcing Schinner to teach herself how to cook. However, Schinner credits this period as the time that she grew to love cooking.[5] Although this interest in cooking led her to consider culinary school, she ultimately decided not to attend (as she would have to work with animal products), and is entirely self-taught.[5]
Schinner began college at the Pratt Institute in order to study graphic design, but dropped out after a year.[6] She eventually transferred to St. John's College in Annapolis,[3] and graduated with a B.A. in philosophy in 1979.[6]
Early career
[edit]After graduating from college, Schinner developed a number of vegan ventures through the lens of social entrepreneurship.[7]
Madam Miyoko (1980's)
[edit]During the 1980s, Schinner returned to Japan and settled in Tokyo.[4][8] During this period she transitioned to a vegan diet[9][10] for "health reasons" (she realized that she was lactose intolerant).[5] As she began to explore how to create vegan dishes for herself, she decided to sell her creations. She started a small business called "Madam Miyoko"[11] and sold vegan poundcakes (made of Okara), out of her backpack.[8]
She still missed cheese, describing the 80s as the "dark ages of vegan cheese" still dominated by "hippies and macrobiotic food."[5] She briefly visited the United States during this time to attend the Natural Products Expo, where she tasted "Vegan Rella," the only vegan cheese product available at the time. However, she found it disappointing and began to dream of alternatives.[5]
Now and Zen (1980's-2003)
[edit]Restaurant
[edit]Schinner returned to the United States and settled in San Francisco, where she opened a vegan bakery. It eventually evolved into the vegan Now and Zen Restaurant.[8][11] During the holiday season, she would make the vegan Unturkey (a seitan roast with a yuba shell), which she exhibited at the 1995 Natural Products Expo (and ended up with $50,000 worth of orders).[11]
Natural Food Company
[edit]Eventually, Schinner sold the restaurant and created a vegan natural foods company called Now and Zen that focused on The Unturkey.[11][12] However, as more orders came in for the Unturkey as well as different products, Schinner found herself overwhelmed. She also found investors more interested in investing in tech, as it was the dot-com boom. In addition, she had "married shortly before starting the café, and three months after they opened the door she gave birth to her second child. In fact, her water broke on the restaurant floor during lunch hour. Then, the head chef quit and his replacement turned out to have a heroin problem. Her mother, who’d needed Miyoko’s care in her last few years of life, died in 2000, and within a few months her father began to fade, also requiring end-of-life care until his passing in 2002. Finally, in 2003 Miyoko called it quits."[11][8][12]
Cookbooks
[edit]During this period, Schinner produced three vegan cookbooks. VegNews listed The New Now and Zen Epicure as one of the "Top 100 Vegan Cookbooks of All Time" in 2024.[13]
- Nishimoto, Miyoko (1991). The Now and Zen Epicure: Gourmet Cuisine for the Enlightened Palate. The Book Publishing Company. ISBN 978-0913990780.
- Nishimoto Schinner, Miyoko (1999). Japanese Cooking: Contemporary & Traditional [Simple, Delicious, and Vegan]. The Book Publishing Company. ISBN 978-1570670725.
- Nishimoto Schinner, Miyoko (2001). The New Now and Zen Epicure: Gourmet Cuisine for the Enlightened Palate. The Book Publishing Company. ISBN 978-1570671142.
2012-2016
[edit]Artisan Vegan Cheese
[edit]In 2012, Schinner published Artisan Vegan Cheese, a cookbook that focused entirely on the production of vegan cheese. In 2021, Food & Wine referred to it as "the seminal cookbook that put vegan cheesemaking on the map,"[14] and VegNews listed it as one of the "Top 100 Vegan Cookbooks of All Time" in 2024.[15]
- Schinner, Miyoko (2012). Artisan Vegan Cheese. The Book Publishing Company. ISBN 978-1570672835.
Vegan Mashup
[edit]Schinner co-hosted the PBS cooking show Vegan Mashup for three seasons (2012–2016)[16] with Toni Fiore and Terry Hope Romero.[17] Guest chefs on Vegan Mashup included Bryant Terry, Colleen Patrick-Goudreau, Girl Gone Raw Elizabeth Fraser, and Cathi DiCocco.[18]
Miyoko's Kitchen/Miyoko's Creamery (2014-2023)
[edit]Schinner initially thought her cookbook Artisan Vegan Cheese had given readers all the tools that they would need to create vegan cheese. Fans told her however, that they wanted her to make the cheese for them.[5] Although Schinner was reluctant to start a business again, she was eventually persuaded to create a new vegan cheese company. She thus founded Miyoko's Kitchen in 2014,[19][20] as an online business.[5]
Schinner's initial goal was to create dairy-free products including butter and a wide variety of different types of cheeses using traditional cheesemaking cultures and techniques, chiefly out of cashews, oats, and chickpea flour.[21][22][23][24][25] She launched the company with herself as CEO and four employees on a Friday, and by Monday they had 50,000 orders.[5] In December of that year, the new company moved from a 4,000-square-foot facility to a 29,000-square-foot facility[26][27] located in Petaluma.[10] Fundraising continued to grow: in 2017, it obtained $6 million in funding, for a total of $12 million.[26] Eventually Schinner changed the name from "Miyoko's Kitchen" to "Miyoko's Creamery."[28]
Miyoko's Kitchen eventually accrued $1 million in seed money, first being invested in by Seth Tibbott, the founder of Tofurky.[21][29] Ellen DeGeneres and Portia de Rossi made an investment in Miyoko's Creamery in November 2019.[30][31] In addition to vending within the United States, Miyoko's Creamery expanded its market in 2019, distributing to Canada and Australia.[32][33] Miyoko's Food Truck, in a Cross Country Tour starting from March 4, 2020, distributed 15,000 free grilled cheese sandwiches around the United States in order to promote cruelty-free vegan cheese in the Country.[34][35] In August 2021, Miyoko's Creamery prevailed on First Amendment grounds in their lawsuit against the California Department of Food and Agriculture's attempts to force the company to cease using the words "Cheese" and "Butter" (among others) in the marketing of their products.[36]
In February 2023, Miyoko's Creamery announced that Schinner was no longer CEO, and that it and Schinner had parted ways.[37] A few weeks later, on February 16, Miyoko's Creamery filed a lawsuit against Schinner, alleging that she misappropriated confidential information and copied the data to her personal cloud after the board of directors voted to terminate her as CEO. The case was filed in the US District Court for the Northern District of California, Case 3:23-cv-00711.[38] In response, on March 3, Schinner's attorney Lisa Bloom announced that she would be filing a wrongful termination counter lawsuit. Bloom stated: “The company's behavior in forcing her out of the company she created and built, then trashing her via an outrageously malicious and misleading lawsuit will be met with facts and witnesses showing that Miyoko's own complaints of toxic and sexist behavior by certain male executives were swept under the rug, and then she was demoted and fired.”[39] On May 18, 2023, Miyoko's Creamery and Schinner released a joint announcement stating that "they have resolved all legal disputes between them and that they have withdrawn all legal claims made against each other."[40] The announcement also stated that they both “wish each other well as they go their separate ways.”[40]
Cookbooks
[edit]During this period, Schinner published two vegan cookbooks with Ten Speed Press. Good Housekeeping listed The Homemade Vegan Pantry as one of the best vegan cookbooks in 2019.[41] In 2021,The Vegan Meat Cookbook: Meatless Favorites. Made with Plants was nominated for an IVFF cookbook award,[42] and the next year The San Francisco Chronicle listed it as one of the "best new cookbooks to start 2022."[43]
In 2024, Food & Wine named The Homemade Vegan Pantry one of "the 20 Best Vegan Cookbooks for Every Type of Meal,"[44] and VegNews listed both The Vegan Meat Cookbook[13] and The Homemade Vegan Pantry[45] as "Top 100 Vegan Cookbooks of All Time."
- Schinner, Miyoko (2015). The Homemade Vegan Pantry: The Art of Making Your Own Staples. Ten Speed Press. ISBN 978-1607746775.
- Schinner, Miyoko (2021). The Vegan Meat Cookbook: Meatless Favorites. Made with Plants. Ten Speed Press. ISBN 978-1984858887.
Documentary
[edit]During this period, Schinner also discussed her work with Miyoko's Kitchen/Creamery for the documentary, You Are What You Eat: A Twin Experiment (2024).[46]
2023-present
[edit]In 2023, Schinner launched the YouTube cooking show, The Vegan Good Life with Miyoko.[47] In 2024, Schinner joined the University of California, Berkeley's Haas School of Business as a Lecturer,[48] serving as a co-instructor (with program co-founder Brittany Sartor)[49] in the Plant Futures Challenge Lab,[50] where she teaches the course "Sustainable & Impact Finance."[48] In 2025, she will release the cookbook The Homemade Vegan Creamery.[51]
Schinner also works with the animal sanctuary Rancho Compasion (which she founded in 2015).[52][53][54]
Awards and honors
[edit]In 2018, Melaina Juntti of New Hope Network described Schinner as a "vegan rock star."[9] Also in 2018, she was among 28 women featured in PopSugar's "28 Women Changing the World Right This Second" list, a project backed by UN Women.[55] She is considered a pioneer in the production of vegan cheese.[56][28][57]
In 2023, Tasting Table named Schinner as one of the “21 Plant-Based Chefs You Need To Know.”[58] and VegNews listed her as one of the "37 Creative Chefs Crafting the Future of Vegan Food."[59]
Year | Awards and Honors | Event |
---|---|---|
2022 | Inc. (magazine) Female Founders 100: The Top Women Entrepreneurs of the Year | Inc. (magazine)[60] |
2021 | Food & Wine Game Changers for 2021 | Food & Wine[61] |
2021 | Miyoko Schinner:CEO, Founder, Miyoko's Creamery - Forbes 50 over 50 | Forbes[62] |
2021 | Person of the Year: Miyoko Schinner | Nosh Awards 2021[63] |
2019 | Sofi Awards | Specialty Food Association Sofi Award, Business Leadership[64] |
2016 | Vegan Hall of Fame | North American Vegetarian Society[65] |
2015 | Veggie Award Product of the Year | VegNews Veggie Awards[66] |
Personal life
[edit]Miyoko and Michael Schinner have three children, a son (a basketball player in Japan) and two daughters.[4] They divorced in 2023.[67][68]
See also
[edit]References
[edit]- ^ a b Nishimoto Schinner, Miyoko (2001). The New Now and Zen Epicure. Book Publishing Company. p. copyright page.
- ^ Kleinman, Gabe (2018-10-24). "Miyoko Schinner, the Premier Pioneer of Plant-Based Cheese". Medium. Archived from the original on 2023-06-01. Retrieved 2023-05-31.
- ^ a b c "Miyoko's Wins in Lawsuit Over Use of 'Butter' and 'Dairy' in Labeling". Rafu Shimpo. 2021-09-16. Archived from the original on 2023-03-03. Retrieved 2023-03-03.
- ^ a b c Sumrall, Frank (2023-01-31). "Miyoko Schinner". North Bay Biz. Archived from the original on 2023-04-06. Retrieved 2023-01-31.
- ^ a b c d e f g h i j k "Ep 20: Cheese! with Miyoko Schinner". The Chickpeeps. 2018-04-08. Archived from the original on 2024-09-07. Retrieved 2023-06-01.
- ^ a b c Poling, Les (2020-03-31). "Miyoko Schinner: Food Revolutionary". St. John's College (Annapolis/Santa Fe). Retrieved 2023-03-03.
- ^ "Close Event "LC ALDF Presents: Miyoko Schinner"". Lewis & Clark College. 2024-03-13. Archived from the original on 2024-09-07. Retrieved 2024-09-07.
- ^ a b c d Kennedy, Alicia (2021-04-01). "Vegan Cheese Is Ready to Compete With Dairy. Is the World Ready to Eat It?". Eater. Archived from the original on 2023-05-29. Retrieved 2023-05-18.
- ^ a b Juntti, Melaina (2018-08-27). "Miyoko's Kitchen chef creates cheese that's better for people and the planet". New Hope Network. Archived from the original on 2020-09-23. Retrieved 2020-02-08.
- ^ a b Dawson, Vanessa. "This Woman Is Taking On The $120 Billion Cheese Industry". Forbes. Archived from the original on 2020-10-22. Retrieved 2020-02-08.
- ^ a b c d e Feral, Holly (4 June 2016). "Miyoko Schinner: The Tale of a Tenacious Entrepreneur". Driftwood Magazine (Issue 2). Archived from the original on 2023-04-12. Retrieved 2023-04-08.
- ^ a b Duggan, Tara (2017-02-16). "Vegan cheese startup Miyoko's Kitchen drawing lots of investors". SFGate. Archived from the original on 2020-07-29. Retrieved 2020-07-29.
- ^ a b Pointing, Charlotte (January 10, 2024). "The Top 100 Vegan Cookbooks of All Time (25-49)". VegNews. Archived from the original on September 7, 2024. Retrieved January 16, 2024.
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- ^ "Miyoko's Creamery Announces Executive Transition". Business Wire (Press release). 16 February 2023. Archived from the original on 2023-02-17. Retrieved 2023-02-17.
- ^ ""We are revolutionizing dairy products by making them from plants instead of cows" - Miyoko's Kitchen founder Miyoko Schinner, the bitesize interview". www.just-food.com. 2019-02-05. Archived from the original on 2020-08-03. Retrieved 2020-02-08.
- ^ a b "This Woman Is Taking On The $120 Billion Cheese Industry". Forbes. Archived from the original on 2020-10-22. Retrieved 2020-02-13.
- ^ Chowhound. "A Visit with the Queen of Vegan Cheese, Miyoko Schinner". Chowhound. Archived from the original on 2020-02-13. Retrieved 2020-02-13.
- ^ Erickson, Katheryn (2019-08-23). "If I Close My Eyes, I'd Swear This European-Style Vegan Butter Is Real Butter". The Strategist. Archived from the original on 2020-02-13. Retrieved 2020-02-13.
- ^ Mack, Heather (2019-11-14). "Vegan Cheesemaker Wants Dairies to Swap Cows for Plants". Wall Street Journal. ISSN 0099-9660. Archived from the original on 2020-02-13. Retrieved 2020-02-13.
- ^ Bland, Alastair (7 April 2015). "Hold The Mammal: Daring To Make Dairy-Free Cheese From Nuts". NPR.org. Archived from the original on 2020-02-13. Retrieved 2020-02-13.
- ^ a b Forgrieve, Janet. "Will The Dairy Of The Future Come From Cashews Instead Of Cows?". Forbes. Archived from the original on 2023-06-02. Retrieved 2023-06-02.
- ^ Marx, Rebecca Flint (2019-05-16). "Not milking it: how vegan cheese finally caught up with modern appetites". The Guardian. ISSN 0261-3077. Archived from the original on 2024-09-07. Retrieved 2020-02-13.
- ^ a b Fox, Katrina (2022-07-21). "The queen of vegan cheese". Nourish Magazine. Archived from the original on 2024-09-07. Retrieved 2023-04-08.
- ^ "Miyoko's Kitchen and the Rise of Vegan Cheese". Specialty Food Association. 2016-10-03. Archived from the original on 2020-02-13. Retrieved 2020-02-08.
- ^ Pritchett, Liam (2019-11-14). "Ellen DeGeneres Invests In Vegan Cheese Brand Miyoko's". LIVEKINDLY. Archived from the original on 2020-02-13. Retrieved 2020-02-13.
- ^ "Ellen DeGeneres invests in Pelatuma's plant-based dairy brand's growth". www.bizjournals.com. Archived from the original on 2024-09-07. Retrieved 2020-02-13.
- ^ "Miyoko's Vegan Butter Debuts in 1,000 Stores in Canada". VegNews.com. Archived from the original on 2020-02-13. Retrieved 2020-02-13.
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- ^ Ettinger, Jill (February 22, 2020). "Miyoko's Gives Away Vegan Grilled Cheese Truck on 17 City Tour". The Beet. Archived from the original on 2021-06-05. Retrieved 2021-06-05.
- ^ "Miyoko's Food Truck to Give Away 15,000 Vegan Grilled Cheese Sandwiches in Cross-Country Tour". VegNews.com. Archived from the original on 2021-06-05. Retrieved 2021-06-05.
- ^ Schlott, Rikki (30 August 2021). "California Court Rules Vegan Creamery Has First Amendment Right To Call Products 'Butter' and 'Cheese'". reason.com. Reason. Archived from the original on 18 February 2023. Retrieved 18 February 2023.
- ^ "Miyoko's Creamery Announces Executive Transition". Business Wire. 16 February 2023. Archived from the original on 2023-02-17. Retrieved 2023-02-17.
- ^ "Mintz Reps Vegan Food Company Miyoko's in Trade Secrets Suit". Law.com. Archived from the original on 2023-02-17. Retrieved 2023-02-17.
- ^ Hamstra, Mark (2023-03-02). "Schinner Plans Countersuit in Miyoko's Creamery Dispute". Specialty Food Association. Archived from the original on 2024-09-07. Retrieved 2023-03-02.
- ^ a b Watson, Elaine (2023-05-18). "Brief: Miyoko's and namesake founder bury the hatchet, withdraw legal claims". agfundernews.com. Archived from the original on 2023-05-18. Retrieved 2023-05-18.
- ^ Schumer, Lizz (2019-09-27). "15 Best Vegan Cookbooks to Go Meatless for Any Meal". Good Housekeeping. Archived from the original on 2019-12-24. Retrieved 2020-02-08.
- ^ "International Vegan Film Festival Cookbook Contest". International Vegan Film Festival. 2021.
- ^ Briskin, Will (2022-02-02). "The best new cookbooks to start 2022". San Francisco Chronicle. Retrieved 2023-03-03.
- ^ Makhijani, Pooja (2024-08-22). "The 20 Best Vegan Cookbooks for Every Type of Meal". Food & Wine. Retrieved November 2, 2024.
- ^ Pointing, Charlotte (January 10, 2024). "The Top 100 Vegan Cookbooks of All Time (50-74)". VegNews. Archived from the original on September 7, 2024. Retrieved January 16, 2024.
- ^ Swanson, Charles. "Miyoko Schinner, Miyoko's Creamery founder, appears in Netflix documentary series 'You Are What You Eat: A Twin Experiment'". Argus-Courier. Archived from the original on 15 June 2024. Retrieved 9 January 2024.
- ^ De Guzman, Dianne (2023-03-27). "Food Emporium China Live Could Be at Risk of Eviction Due to a Dispute Over $4.2M in Back Rent". SF Eater. Archived from the original on 2023-06-01. Retrieved 2023-05-31.
- ^ a b "Meet the faculty: Top-tier researchers join Berkeley Haas for 2024-25". Haas School of Business. 2024-08-20. Archived from the original on 2024-09-07. Retrieved 2024-09-07.
- ^ "Miyoko Schinner Joins UC Berkeley's Plant Futures Challenge Lab as Co-Instructor". VegOut Magazine. 2024-08-26. Archived from the original on 2024-09-02. Retrieved 2024-09-07.
- ^ "Miyoko Schinner Becomes Co-Instructor at UC Berkeley's Plant Futures Challenge Lab". Vegconomist. 2024-08-27. Archived from the original on 2024-08-28. Retrieved 2024-09-07.
- ^ Schinner, Miyoko. "Offical Website: Media". miyokoschinner.com. Retrieved October 4, 2024.
- ^ "Official Website: About". ranchocompasion.org. Archived from the original on 2024-06-06. Retrieved 2024-06-06.
- ^ Hirsh, Sophie (15 June 2023). "How Miyoko Schinner Is Moving on From Miyoko's Creamery (Exclusive)". Green matters. Archived from the original on 2023-06-17. Retrieved 2023-05-31.
- ^ Hamer, Caitlin (22 April 2022). "Rescued Animals Get a Second Chance at Rancho Compasión". Marin Living. Archived from the original on 2024-09-07. Retrieved 2023-05-31.
- ^ Garcia, Kelsey (2018-10-11). "For International Day of the Girl, Meet 28 Women Changing the World Right This Second". Archived from the original on 2024-09-07. Retrieved 2020-09-15.
- ^ Axworthy, Nicole (2021-08-03). "Vegan Cheese Queen Miyoko Schinner Is Making Wine Country Vegan Friendly with New Campaign". VegNews. Archived from the original on 2023-04-09. Retrieved 2023-04-08.
- ^ DelGizzi, Michelina (2015-01-23). "The Latest (Vegan) Cheese Sensation". Culture Cheese Magazine. Archived from the original on 2024-09-07. Retrieved 2023-04-08.
- ^ Kot, Anna (2023-06-02). "21 Plant-Based Chefs You Need To Know". Tasting Table. Archived from the original on 2023-12-29. Retrieved 2023-12-28.
- ^ Pointing, Charlotte (July 27, 2023). "37 Creative Chefs Crafting the Future of Vegan Food". VegNews. Archived from the original on January 12, 2024. Retrieved January 16, 2024.
- ^ "Female Founders 100 for 2022". Inc. Archived from the original on June 8, 2023. Retrieved June 6, 2023.
- ^ "Food & Wine Game Changers". Food & Wine. Archived from the original on June 6, 2023. Retrieved June 6, 2023.
- ^ "Miyoko Schinner". Forbes. Archived from the original on May 2, 2023. Retrieved May 2, 2023.
- ^ "Person of the Year: Miyoko Schinner". nosh.com. Archived from the original on June 6, 2023. Retrieved June 6, 2023.
- ^ "2019 Leadership Award Winners". Archived from the original on 2023-03-03. Retrieved 2023-03-03.
- ^ "Vegan Hall of Fame (PREVIOUSLY KNOWN AS THE VEGETARIAN HALL OF FAME)". Archived from the original on 2019-04-13. Retrieved 2023-03-03.
- ^ "Miyoko's Kitchen Wins 2015 Veggie Award™ Product of the Year". Archived from the original on 2024-09-07. Retrieved 2024-08-15.
- ^ Schinner, Miyoko (2024-01-03). "January 3, 2024 LinkedIn Post". LinkedIn. Archived from the original on 2024-01-04. Retrieved 2024-01-03.
- ^ Ruskus, Baily (2023-04-27). "EP. 87: Speaking Your Truth & Holding Your Ground with Miyoko Schinner (Podcast/Interview)". chefbai.kitchen. Archived from the original on 2023-05-02. Retrieved 2023-05-02.
External links
[edit]- Official website
- Miyoko Schinner at IMDb
- Biography - TedTalks
- A Chat with Miyoko Schinner - Are you Ready with Joanne Molinaro, The Korean Vegan, May 30, 2023.
Cooking shows
- The Vegan Good Life With Miyoko - Official YouTube Channel (2023–present)
- Vegan Mashup: Seasons 1-3 (2012–2016)
- 1957 births
- Living people
- American chefs
- American cookbook writers
- American cooking television series
- American people of Japanese descent
- American social entrepreneurs
- American writers of Japanese descent
- American women writers of Asian descent
- American veganism activists
- Chefs of vegan cuisine
- Haas School of Business faculty
- Japanese emigrants to the United States
- PBS original programming
- St. John's College (Annapolis/Santa Fe) alumni
- Vegan cookbook writers