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Maudy Ayunda

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Maudy Ayunda
Maudy Ayunda in 2019
Born
Ayunda Faza Maudya

(1994-12-19) 19 December 1994 (age 30)
Jakarta, Indonesia
NationalityIndonesia
Alma materUniversity of Oxford (BA)
Stanford University (MA) (MBA)
Occupation(s)Singer, Songwriter, Actress, Entrepreneur, Author
Years active2005–present
Organization(s)Mod Media Collective, Maudy Ayunda Foundation, From This Island
TitleCo-founder and CEO of From This Island
Spouse
Jesse Choi
​
(m. 2022)​
Musical career
GenresPop
LabelsTrinity Optima Production

Ayunda Faza Maudya, B.A., M.A., M.B.A., commonly known as Maudy Ayunda (born December 19,1994) is an Indonesian actress[1], singer-songwriter[2], entrepreneur[3] and author[4]. Known for her knack for storytelling and multifaceted talents, Ayunda has become a household name in Indonesia, particularly in the entertainment industry and the education sector.

Ayunda made her debut in the entertainment industry through the film “Untuk Rena” in 2005. After finding fame as a child actress, Ayunda gained further recognition for her iconic female lead roles in “Perahu Kertas” (2022), “Refrain” (2013), and “Habibie & Ainun 3” (2019), earning critical praise and a dedicated fan base.

In addition to her acting career, Ayunda is also a prominent figure in the music industry. She released her first album “Panggil Aku…”, featuring the hit single “Tiba-tiba Cinta Datang”, in 2011. With three studio albums and numerous film soundtracks under her belt, Ayunda is making a comeback to the music scene with her fourth studio album “Pada Suatu Hari[5]” releasing in 2024. The new album marks a significant milestone in Ayunda’s musical journey, bringing in a fresher and more authentic perspectives into her works.

Also known for her advocacy in various social issues, particularly education[6][7][8] and youth empowerment[9], Ayunda has been involved in initiatives that promote access to education and foster impactful ripples for Indonesia[10], highlighting her commitment in both the entertainment and social sectors.

Her work has garnered various accolades, including a spot on Forbes Asia 30 Under 30, double nominations at the Indonesian Film Festival (FFI)[11], and multiple nominations at the Anugerah Music Indonesia (AMI)[12]. With her unique blend of artistry and intellect, Maudy Ayunda continues to inspire many.

Personal life and education

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Maudy Ayunda was born to parents Didit Jasmedi R. Irawan and Mauren Jasmedi (born 1968). She has a younger sister named Amanda Khairunissa.[13] She married Jesse Jiseok Choi, a Korean-American businessman, in May 2022.[14]

Maudy Ayunda was a runner-up in a speech competition at her school. She speaks English, Javanese, Indonesian, Mandarin, and Spanish.[15][16] After graduating from the British School Jakarta, Ayunda enrolled at St Hilda's College[17] in University of Oxford to study Philosophy, Politics and Economics (PPE) and graduated in 2016.[18][19][20]

Maudy Ayunda has decided to join Stanford for her master's degree instead of Harvard, because the former offers a joint degree of MBA and Education, which is a combination of her passions.[21]

Career

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Maudy Ayunda's first film role was in Untuk Rena (2005) alongside Surya Saputra. Her next film was Sang Pemimpi (2009), directed by Riri Riza, where she played the role of Zakiah Nurmala, the protagonist's love interest.[22] Her song "Mengejar Mimpi" was featured on the soundtrack.

In 2011, Maudy Ayunda appeared in two musicals, Rumah Tanpa Jendela[23] and Tendangan dari Langit. In 2012, she had a role in Malaikat Tanpa Sayap, alongside Adipati Koesmadji.

Maudy Ayunda released her debut album, Panggil Aku..., in 2011 that featured 10 songs, one of which she wrote "Tetap Bersama". In 2012, her vocal of "Perahu Kertas", written by Dewi Lestari[24] was used for the soundtrack of Perahu Kertas.

Maudy Ayunda performing in 2017

In January 2014, she recorded a duet "By My Side" with David Choi. The song was well-received in Indonesia and released on iTunes Music Indonesia[25][26] and as a YouTube video on 19 March 2014.[27] She released her second studio album Moments on 1 April 2015. In 2015, she also released three singles: "Cinta Datang Terlambat", "Bayangkan Rasakan" and "Untuk Apa" and earned a Multi-Platinum award for selling over 200.000 copies.[28]

In 2016, Walt Disney Pictures chose Maudy Ayunda to sing the soundtrack "Seberapa Jauh Ku Melangkah", Indonesian translation of "How Far I'll Go - Nice" for the film Moana.[29]

In 2020, Maudy Ayunda was named to Forbes' "30 Under 30 Asia" list in the entertainment and sports category.[30]

In March 2022, she was appointed as a spokesperson for the upcoming G20 summit in Indonesia, scheduled to be held in November 2022[31] Her appointment sparked criticism from some, with some saying that she has no experience in the diplomacy, international relations and calling it a "gimmick".[32][33][34] Bloomberg News questioned her appointment, calling it is a vanity appointment by the government to connect with the young population, while young Indonesians face high unemployment and rising living costs.[35] Wasito Raharjo, a political researcher at BRIN, says her appointment is an attempt to "dismiss criticism from the youth on critical issues."

Activism

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Maudy Ayunda is involved in social, political and economic issues in Indonesia, especially those impacting the lives of young people. In 2015, she accompanied the Prime Minister of the United Kingdom, David Cameron, during his visit to Jakarta.[18][36][37]

Maudy Ayunda is involved in the campaign against modern slavery, which includes forced labor, marriage and dangerous labor. In March 2017, she was appointed a spokesperson against modern slavery at the Vice Presidential Palace in Jakarta. Through her work, she tries to acquaint her audience with the realities of modern slavery, and uses social media platforms to promote that message.[38][39]

Discography

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Studio albums

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Title Album details Sales Certifications
Panggil Aku...
(Call Me...)
  • Released: 11 August 2011[40]
  • Label: Trinity Optima Production
  • Formats: CD, digital download
 — —
Moments
  • Released: 1 April 2015[41]
  • Label: Trinity Optima Production
  • Formats: CD, digital download
 200,000+
Oxygen
  • Released: 15 February 2018[43]
  • Label: Trinity Optima Production
  • Formats: CD, digital download
 TBA TBA

Soundtrack album

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Title Album details
OST. Perahu Kertas
(with Various Artists)
  • Released: 16 August 2012[44]
  • Label: Trinity Optima Production
  • Formats: CD, digital download

Singles

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Title Year Album
"Aku Atau Temanmu" 2011 Panggil Aku...
"Tiba-Tiba Cinta Datang"
"Perahu Kertas" 2012 OST. Perahu Kertas
"Tahu Diri" OST. Perahu Kertas 2
"Cinta Datang Terlambat" 2013 OST. Refrain
"By My Side"
(featuring David Choi) 		2014 Moments
"Bayangkan Rasakan"
"Untuk Apa" 2015
"Sekali Lagi"
"Jakarta Ramai" 2016 Oxygen
"Seberapa Jauh Ku Melangkah" OST Moana
(Indonesian version)
"Satu Bintang di Langit Kelam" 2018 Oxygen
"Kejar Mimpi" Non-album single
"Kutunggu Kabarmu" Oxygen
"Aku Sedang Mencintaimu" 2019 Aku Sedang Mencintaimu Piano Version

Filmography

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Film

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Year Title Role Director(s) Notes
2005 Untuk Rena
(For Rena) 		Rena Riri Riza Lead role
2009 Sang Pemimpi
(The Dreamer) 		Zakiah Nurmala Supporting role
2011 Rumah Tanpa Jendela
(A House without a Window) 		Andini Aditya Gumay Supporting role
Tendangan dari Langit
(Kick from the Sky) 		Indah Hanung Bramantyo Supporting role
2012 Malaikat Tanpa Sayap
(Angel without Wings) 		Mura Rako Prijanto Lead role
Perahu Kertas
(Paper Boat) 		Kugy Hanung Bramantyo Lead role
Perahu Kertas 2
(Paper Boat 2) 		Kugy Lead role
2013 Refrain Niki Fajar Nugros Lead role
2015 2014 Laras Rahabi Mandra,
Hanung Bramantyo 		Supporting role
Battle of Surabaya Yumna Aryanto Yuniawan Voice over
2016 Rudy Habibie — Hanung Bramantyo
2017 Trinity The Nekad Traveler Trinity Rizal Mantovani Lead role
2019 Trinity Traveler Lead role
Habibie & Ainun 3 Ainun Hanung Bramantyo Lead role
2021 Losmen Bu Broto Jeng Sri Ifa Isfansyah & Eddie Cahyono Lead role

Publications

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Books

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Title Year Notes Ref.
A Forest of Fables 2005 Children's fairy tales [45]
Dear Tomorrow 2018 In English [46]

Awards and nominations

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Year Awards Category Recipient Result
2006 MTV Indonesia Movie Awards Most Favorite Rising Star Untuk Rena Nominated
Jakarta Film Festival Best Female Leading Role Won
2012 Dahsyatnya Awards Outstanding Newcomer Maudy Ayunda Nominated
Bandung Film Festival Best Female Leading Role Malaikat Tanpa Sayap Nominated
Maya Awards Best Theme Song "Perahu Kertas" Won
2013 Indonesian Music Awards Best Original Soundtrack Production Work Nominated
Best of the Best Newcomer Nominated
Indonesian Movie Awards Favorite Soundtrack "Perahu Kertas"
(from Perahu Kertas film) 		Nominated
Planet Music Awards Best Artist (Female) "Perahu Kertas" Nominated
Best Song (Indonesia) Nominated
Yahoo! OMG Awards Most Wanted Female Maudy Ayunda Nominated
Rising Star of the Year Nominated
2014 SCTV Music Awards Most Famous Female Solo Singer Nominated
2015 Dahsyatnya Awards Outstanding Female Solo Singer Nominated
Outstanding Video Clip Director "Bayangkan Rasakan" Nominated
Indonesian Choice Awards Female Singer of the Year Maudy Ayunda Won
Selebrita Awards Inspiring Celeb Nominated
Indonesian Music Awards Best Pop Female Solo Artist "Bayangkan Rasakan" Nominated
Best Mix Engineer Nominated
Best Pop Collaboration "By My Side"
(featuring David Choi) 		Nominated
Best Pop Album Moments Nominated
Best Recording Album Producer Nominated
Best of the Best Album Nominated
Planet Music Awards Social Media Icon Maudy Ayunda Nominated
Mom & Kids Awards Favorite Female Singer Nominated
I Fashion Festival Lifestyle Award in Education Won
Hai Reader's Poll Music Awards The Best Female Nominated
2016 Dahsyatnya Awards Outstanding Female Solo Singer Nominated
Outstanding Video Clip "Untuk Apa" Nominated
Outstanding Video Clip Director Nominated
Pop Awards Smart Pop Awards Maudy Ayunda Nominated
SCTV Music Awards Most Famous Video Clip "Untuk Apa" Nominated
Indonesian Choice Awards Female Singer of the Year Maudy Ayunda Nominated
2017 Dahsyatnya Awards Outstanding Female Solo Singer Nominated
Outstanding Song "Jakarta Ramai" Nominated
Brand Ambassador Awards Favorite Brand Ambassador Maudy Ayunda
(from LUX) 		Nominated

References

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  1. ^ "Maudy Ayunda | Actress, Composer, Producer". IMDb. Retrieved 19 December 2024.
  2. ^ Asia, Tatler. "Maudy Ayunda". Tatler Asia. Retrieved 19 December 2024.
  3. ^ Liputan6.com (27 October 2023). "Maudy Ayunda Bikin Brand Skincare Terinspirasi Kekayaan Alam Indonesia, Berdayakan Petani Lokal". liputan6.com (in Indonesian). Retrieved 19 December 2024.{{cite web}}: CS1 maint: numeric names: authors list (link)
  4. ^ "Review Buku Dear Tomorrow: Notes to My Future Self Karya Ayunda Faza Maudya". Best Seller Gramedia (in Indonesian). 7 October 2022. Retrieved 19 December 2024.
  5. ^ "Maudy Ayunda Rilis Album Terbarunya "Pada Suatu Hari" yang Penuh Cerita Nostalgia dan Refleksi Diri!". pramborsfm. 4 December 2024. Retrieved 19 December 2024.
  6. ^ "Momen Manis Maudy Ayunda Budayakan Literasi dan Main Bareng Anak-anak Sekolah". merdeka.com. Retrieved 19 December 2024.
  7. ^ Media, Kompas Cyber (16 August 2023). "Maudy Ayunda Buka Program Beasiswa bagi Mahasiswa S1, Ayo Daftar". KOMPAS.com (in Indonesian). Archived from the original on 23 August 2023. Retrieved 19 December 2024.
  8. ^ "Cara Daftar Program Mentoring dan Beasiswa Mahasiswa S1 dari Maudy Ayunda, Berikut Persyaratannya". Kompas.tv (in Indonesian). Retrieved 19 December 2024.
  9. ^ Bhwana, Petir Garda (5 March 2019). "5 Reasons Maudy Ayunda is the Perfect Youth Role Model". Tempo. Retrieved 19 December 2024.
  10. ^ "Instagram". www.instagram.com. Retrieved 19 December 2024.
  11. ^ "Maudy Ayunda - Arsip FFI". www.festivalfilm.id. Retrieved 19 December 2024.
  12. ^ adminami (30 August 2018). "Daftar Lengkap Nominasi 21st AMI Awards". AMI Awards. Retrieved 19 December 2024.
  13. ^ Times, I. D. N.; Abdullah, Linda. "5 Fakta Amanda Khairunnisa, Adik Maudy Ayunda yang Juga Berprestasi". IDN Times (in Indonesian). Retrieved 20 April 2022.
  14. ^ "Profil Lengkap Jesse Jiseok Choi, Suami Maudy Ayunda" [Profile of Jesse Jiseok Choi, Maudy Ayunda's Husband]. Kompas. 23 May 2022. Archived from the original on 24 July 2022. Retrieved 23 July 2022.
  15. ^ Sari, Intan Kemala (5 December 2014). "5 Selebriti Indonesia yang Menguasai 2 Bahasa Asing" [5 Indonesian celebrities who can speak 2 foreign languages]. Detik.com (in Indonesian). Retrieved 18 October 2015.
  16. ^ Nuari, Arzia (12 January 2016). "Fakta Seru Maudy Ayunda di Bidang Pendidikan" [Maudy Ayunda's facts in education]. CosmoGirl Indonesia (in Indonesian). Retrieved 8 October 2016.
  17. ^ ""Bangun Pemuda Pemudi" Bangkitkan Semangat Pelajar Indonesia". Indonesian Education and Culture Attaché in London. 28 October 2015. Retrieved 23 April 2020.
  18. ^ a b Gosden, Emily (28 July 2015). "David Cameron poses for selfie with Indonesian singer". The Telegraph. Retrieved 18 October 2015.
  19. ^ Yosephine, Liza (26 November 2017). "Maudy Ayunda comes into her own, reveals her biggest setback". The Jakarta Post. Retrieved 25 January 2018.
  20. ^ Pratiwi, Aniza (15 May 2017). "Maudy Ayunda: 'Mimpi Saya Sebenarnya Adalah Menjadi Guru'" [Maudy Ayunda: 'Actually, my dream is becoming a teacher']. Marie Claire Indonesia (in Indonesian). Retrieved 25 January 2018.
  21. ^ "Ditching Harvard, Maudy Ayunda goes to Stanford". 27 March 2019. Retrieved 30 December 2019.
  22. ^ "Maudy Ayunda: Memilih Sekolah daripada Akting" [Maudy Ayunda: Choosing school instead of acting]. 21 Cineplex (in Indonesian). Retrieved 4 November 2009.
  23. ^ Hidayah, Aguslia (3 March 2011). "Kisah Sebuah Jendela dan Anak Autis" [The story of a window and autistic child]. Tempo (in Indonesian). Retrieved 22 April 2014.
  24. ^ Ayuningtias, Rini (9 August 2012). "Dwi Lestari Minta Maudy Ayunda Isi Soundtrack 'Perahu Kertas'" [Dwi Lestari asks Maudy Ayunda to sing a soundtrack for 'Perahu Kertas']. Tribun News (in Indonesian). Retrieved 24 January 2018.
  25. ^ "By My Side – Single by Maudy Ayunda". iTunes. 10 January 2014. Retrieved 22 April 2014.
  26. ^ Andarningtyas, Natisha (10 January 2014). "Maudy Ayunda duet dengan David Choi" [Maudy Ayunda does duet with David Choi]. Antara News (in Indonesian). Retrieved 22 April 2014.
  27. ^ Ramadhan, Rizal Bagus (11 January 2014). "[Eksklusif] Maudy Ayunda Siap Rilis Album Tahun Ini!" [[Exclusive] Maudy Ayunda is ready to release album this year!]. KapanLagi.com (in Indonesian). Retrieved 22 April 2014.
  28. ^ Karibo, Anto (4 July 2015). "Maudy Ayunda Kaget Albumnya Raih Multi Platinum Award" [Maudy Ayunda shocked to know her album earning Multi-Platinum award] (in Indonesian). Bintang. Retrieved 18 October 2015.
  29. ^ Khoiri, Agniya (12 November 2016). "Keterlibatan Maudy Ayunda dalam Film Disney 'Moana'" [Maudy Ayunda's involvement in Disney movie 'Moana']. CNN Indonesia (in Indonesian). Retrieved 25 January 2018.
  30. ^ "Maudy Ayunda". Forbes. Retrieved 3 November 2021.
  31. ^ Mediatama, Grahanusa (1 April 2022). "Maudy Ayunda Jadi Jubir Presidensi G20 Indonesia, Ini Profil dan Prestasinya". kontan.co.id (in Indonesian). Retrieved 20 April 2022.
  32. ^ "Alasan Maudy Ayunda Dikritik Media Asing saat Jadi Jubir G20, Dibilang Tak Punya Pengalaman". suara.com (in Indonesian). 19 April 2022. Retrieved 20 April 2022.
  33. ^ Media, Kompas Cyber (18 April 2022). ""Gimik" Milenial Sekitar Jokowi: Kritik Penunjukan Maudy Ayunda sebagai Jubir Presidensi G20 dan Dalih Pemerintah Halaman all". KOMPAS.com (in Indonesian). Retrieved 20 April 2022.
  34. ^ "Posisi Maudy Ayunda Sebagai Jubir G20 Tuai Kritik, Disebut Hanya Gimmick dan Kurang Strategis | Ekonomi". Bisnis.com (in Indonesian). 18 April 2022. Retrieved 20 April 2022.
  35. ^ "G-20 Role for 27-Year-Old Indonesia Singer Sparks Criticism (1)". Bloomberg.com. 18 April 2022. Retrieved 20 April 2022.
  36. ^ "Guess what?: Maudy Ayunda takes selfie with British PM". The Jakarta Post. 29 July 2015. Retrieved 25 January 2018.
  37. ^ "Cameron Visits Jakarta". Jakarta Globe. 29 July 2015. Retrieved 25 January 2018.
  38. ^ "Maudy Ayunda Melawan Perbudakan" [Maudy Ayunda against slavery]. Kompas (in Indonesian). 17 March 2017. Retrieved 25 January 2018.
  39. ^ Iskandar, Muhammad Arief (15 March 2017). "Maudy Ayunda melawan perbudakan modern" [Maudy Ayunda against modern slavery]. Antara News (in Indonesian). Retrieved 25 January 2018.
  40. ^ "'Panggil Aku...' by Maudy Ayunda". iTunes. 11 August 2011. Retrieved 25 January 2018.
  41. ^ Putriyantini (4 April 2015). "Maudy Ayunda Rilis Album 'Moments'" [Maudy Ayunda released 'Moments' album]. Gadis (in Indonesian). Retrieved 25 January 2018.
  42. ^ Kurniawan, Fakhmi (3 July 2015). "Album 'Moments' Raih Multi Platinum, Maudy Ayunda Terharu" [Album 'Moments' got Multi Platinum, Maudy Ayunda touched]. Detik.com (in Indonesian). Retrieved 25 January 2018.
  43. ^ Nada (15 February 2018). "Maudy Ayunda Rilis Album 'Oxygen'" [Maudy Ayunda released 'Oxygen' album]. Solopos (in Indonesian). Retrieved 16 February 2018.
  44. ^ Galuh, Maria Cicilia (16 August 2012). "Album Soundtrack 'Perahu Kertas' Resmi Rilis Hari Ini" [Soundtrack album of 'Perahu Kertas' officially released today]. Okezone (in Indonesian). Retrieved 25 January 2018.
  45. ^ Setiawan, Tri Susanto (7 July 2017). "Maudy Ayunda Akan Terbitkan Buku Kedua" [Maudy Ayunda will release her second book]. Kompas (in Indonesian). Retrieved 25 January 2018.
  46. ^ Yuniar, Nanien (30 April 2018). ""Dear Tomorrow", buku perdana Maudy Ayunda" ["Dear Tomorrow", Maudy Ayunda's new book]. Antara News (in Indonesian). Retrieved 19 June 2018.
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