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Maplin (retailer)

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Digital-First Retail Limited T/A Maplin Electronics
Maplin
Company typePrivate limited company
IndustryOnline retail
Founded22 June 1976[1]
29 June 2018 (29 June 2018) (online)
Founders(1976) Roger Allen
Sandra Allen
Doug Simmons
Headquarters1976–2018: Marlow, United Kingdom
From 2018: High Wycombe, Buckinghamshire
Area served
United Kingdom and Ireland
Key people
Darren Shapland (Chairman) Graham Harris (CEO)
ProductsElectronics
Smart Home
Computing
Security
Batteries
Gaming
CCTV
Websitewww.maplin.co.uk

Maplin Electronics is the trading name of an online retailer of electronic goods in the United Kingdom and Ireland launched in 2019, using the brand of the former company Maplin Electronics Limited, which operated from 1972 to 2018.

The original Maplin company operated many retail shops and an extensive mail order service, online and by telephone; in June 2017, there were 217 Maplin stores.[2] On 28 February 2018, Maplin went into administration[3] and all stores permanently ceased trading in June that year.[4][5][6][7] The brand of Maplin was acquired by a new company, Maplin Online Ltd., on 31 May 2019, later renamed Digital-First Retail Limited, still trading as Maplin. The new company sells similar products to Maplin Electronics Limited, using the Maplin website, branding and trading name.[8] No physical Maplin shops have been opened, and the legal obligations of Maplin Electronics Limited, such as warranty support, were not assumed.

History

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Former Maplin Electronics logo

Founding

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Maplin Electronic Supplies was established in 1972 as a mail order business by Roger Allen, Sandra Allen and Doug Simmons. The company started in a bedroom at the Allens' home in Rayleigh, Essex, after the two electronics enthusiasts were disappointed by the complexity and poor availability of existing electronic component suppliers.

The trio placed an advertisement in an electronics magazine, after printing the company's first twenty eight page catalogue, which would be offered free to callers. Despite a slow start and dwindling profit in the first year, the company began to gain a reputation for first grade electronic components delivered exactly as shown in the catalogue by first class post.

First stores

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Maplin store in Stoke on Trent using the previous logo

The first store opened[when?] in Westcliff-on-Sea and the mail order department moved into the rooms above the shop. Sales received a boost when Maplin was invited to take prime advertising space in IPC electronics magazines after the latter received complaints against some of their existing advertisers.

A second store opened in Hammersmith by the end of the year. The mail order side of the business had outgrown the space available above the store in Westcliff-on-Sea, and an ex dairy building in Hadleigh was purchased and established as Maplin's first warehouse.

Maplin had already started designing electronic kits for hobbyists and musicians, with several synthesiser and organ projects being published in the first magazine, Electronics & Music Maker, and subsequently made available as kits. After the second store opened Electronics – the Maplin Magazine was launched and initially published every quarter, then monthly as more projects were designed.

Maplin store in Gloucester Road, Bristol

The concurrent boom in home computer ownership in the beginning of the 1980s, spawned by manufacturers such as Sinclair, Commodore International and Atari, created opportunities for Maplin. They produced home build project kits such as speech synthesisers, memory expansion cards, extension keyboards, cables, and connectors to plug into these computers.

At the height of production of the home build kits Maplin's range was vast, with in house designed power amplifiers, radio kits, a weather station, and a full weather satellite receiving and display system and many others, as well as the Heathkit and Velleman ranges of kits. The catalogue, with its distinctive science fiction cover art by Rod Brown[9] (in the style of Lionel Jeans), contained hundreds of application circuits and hundreds of thousands of copies were distributed each year.

Expansion

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Move to South Yorkshire

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Maplin store in Westgate Retail Park, Wakefield

In 1985, Maplin Professional Supplies was created to serve the expanding business market with a catalogue of products selected specifically for professionals and the business market. In 1989, a new National Distribution Centre was opened at Wombwell, South Yorkshire, and four years later a Far Eastern headquarters was established in Taiwan.[citation needed]

By 1994, Maplin had a turnover of more than £29 million a year, and it was clear more help was needed to organise the business.[10] In December 1994, Maplin was acquired by Saltire PLC.[10]

In 1999, Maplin launched its own website, and the following year, sales from the site hit UK £1million. The Southend-on-Sea headquarters also closed in 2000, and all operations were moved to Wombwell. In June 2001, the company changed hands again, this time with a management buyout backed by Graphite Capital.[11]

Far East Operations

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Maplin Far East Operations was first established in 1992 when Maplin Electronics set up its first Far Eastern branch office in Taipei, Taiwan to strengthen buying power.[12]

The office was in charge of product sourcing, purchasing, inspecting, shipping and payment arrangement from Taiwan and was known as the Far East Operations Centre. The Hong Kong Office followed in 1995[12] to handle the sourcing, purchasing and shipping from Hong Kong.

As most production in Taiwan and Hong Kong had moved to mainland China, the company registered a representative office in Shenzhen under the Hong Kong Office in 2004. The three offices in the Far East handled more than 500 suppliers and 5,000 buying items for the parent company.

The major product categories included cables, power supplies, electronics components, kits and tools, communication equipment, computers, toys, automotive electronics, and consumer electronics.

Acquisition by Saltire

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In December 1994, the private equity firm Saltire plc acquired Maplin Electronics from its founders, with the intention of merging its operations with another electronics distribution business in its portfolio, Altai.[13]

Acquisition by Graphite Capital

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In June 2001, Graphite Capital led the £41 million management buy out of Maplin.[14]

Acquisition by Montagu

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In September 2004, Montagu Private Equity purchased 67% of Maplin from Graphite Capital at a cost of £244 million.[15] In 2007, the company began to relocate its headquarters and distribution centre to a new facility at Brookfields Park, on the former Manvers Main Colliery, Rotherham, two miles from the old warehouse in Wombwell.[citation needed]

Maplin discontinued the processing of orders outside of the United Kingdom and Ireland in January 2010. Later in 2010, Montagu said they were evaluating their options with Maplin, because the value of their investment has been realised.[16] It was envisaged that when the market conditions were right, Maplin would float on the London Stock Exchange.[17]

Debt free

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At the end of 2012, Maplin announced it was officially out of debt from its creditor Montagu Equity.[17]

Drop ship vending

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In June 2013, Maplin introduced drop ship vending, allowing them to offer a far greater range of stock for sale online than available in-store.

Acquisition by Rutland Partners

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In March 2014, Montagu Private Equity put Maplin up for sale with an expected return of between £100 million and £200 million. On 27 June 2014, Rutland Partners announced they were acquiring Maplin from Montagu for £85 million.[18] Rutland typically focuses on restructuring opportunities, "special situation" investments. £5m of the capital was provided by Beringea from funds provided by Proven and Proven Growth and Income VCTs.[19][20]

In September 2015, Oliver Meakin was appointed as CEO, setting new strategy for home automation and App based technology. In January 2018, Graham Harris was appointed new CEO replacing Oliver Meakin. It was reported in February 2018 that the company was seeking a buyer, and attempted to enter into a "pre pack" administration deal as part of a sale.[21]

Horizon 2015

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Horizon Project (2013 to 2015)

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Chief Executive Officer John Cleland took post of Maplin on 1 March 2013.[22][17] Following this, he set out plans for the project of Horizon 2015, aiming to recover the historic decline in the business by 2015.

The Horizon 2015 project established some medium term goals, such as a complete overhaul of the existing stores, widening the product range, and establishing a clear message to the consumer. Its success in stopping the decline and stabilising profitability helps secure its acquisition by Rutland Partners in June 2014, investing in the next stage of the plan to 2020.

Service guarantees

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Maplin introduced three service guarantees in an attempt to improve its customer service interface:

  • Price match – This was available for any product which was available online or in-store. Maplin would price match online prices, but that company must be based in the United Kingdom, and have a High Street store somewhere in the country. Maplin did not price match Online Only stores such as Amazon, eBay, or Gumtree.
  • 365 day 'No Quibble' – Returns were handled primarily in stores instead of being sent away.
  • Free delivery – No delivery charge when purchasing within the store.

Store expansion

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A store at One Stop Shopping Centre, Perry Barr, Birmingham, a few days before the scheduled opening in 2013

In the company's effort to remain part of the retail industry, it had invested £40 million to overhaul its e commerce platforms on its website and through smart phone apps, and to reach a medium term goal of three hundred retail stores throughout the United Kingdom and Ireland before expanding abroad in 2015.[23] The company was also looking to find vacant store outlets in key cities in which to expand.[24]

In 2013, Maplin planned to open travel stores in airports and railway stations, where it would offer a tailored product selection, such as travel adaptors, batteries, and laptop chargers.[25]

Product range

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Maplin sold a large selection of electrical and electronic equipment such as audio/visual devices, components, computer devices and peripherals, cables, television and satellite equipment, everyday electrical items such as batteries and light bulbs, power adaptors and solar energy panels. The company also sold MP3 players, portable televisions and satellite navigation equipment.

The target market ranged from the general consumer to the more technical electronics hobbyist.

In November 2012, former Maplin CEO John Cleland stated, "We want to double the range of products we sell online from 15,000 to 30,000 stock keeping units (SKU) in the next three years, in some cases we will work on fulfilling orders by delivering straight from the manufacturer to the customer".[25]

In November 2017, under the leadership of the new CEO Oliver Meakin, (appointed in September 2016) Maplin partnered with high street tech repair company, iSmash, to add smartphone repair centres to three stores.[26]

Closure

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Maplin announced on 28 February 2018 it had entered administration, after failing to find a buyer for the business.[27]

PricewaterhouseCoopers (PwC) were assigned to handle the affairs of Maplin Electronics closure from 28 February. On 10 March 2018, a video announcement was made to staff members via the internal social media platform "Fuse", informing them that PwC had failed to locate a buyer for some or all of the business and would begin the store closure programme, which was expected to take around three months to conclude.

On 10 March 2018, PwC brought in insolvency and closure firm Hilco to manage the day to day affairs of the business, and to close the distribution centre, and both head offices at Brookfields, Rotherham and Churchill House, East London as well as making all staff redundant, some with as little as one day's notice.

On 30 April 2018, Maplin closed their website. On 12 May 2018, operations in the centre at Brookfields were shut down after pushing all remaining stock reserves out to stores. By 25 June 2018, all official Maplin stores across the United Kingdom had closed their doors, with the Maplin company ceasing.

New "Maplin Online"

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The brand of Maplin was acquired by a new company, Maplin Online Ltd., in June 2018.[28] On 26 October 2018, this was publicly announced on Twitter.[29] On 30 January 2019, the Maplin website was relaunched, selling a range of electronics, CCTV and computing supplies.[8][30] The company was renamed Digital First Retail Ltd.—still trading as Maplin—on 31 May 2019.[28] No physical Maplin shops were opened, and obligations of Maplin Electronics Ltd., such as warranty support, were not assumed.

References

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Wikimedia Commons has media related to Maplin.
  1. ^ "Maplin Electronics Limited". Open Company. Retrieved 6 September 2015.
  2. ^ "Help Centre". Maplin. Archived from the original on 20 November 2010. Retrieved 6 September 2015.
  3. ^ "Maplin collapses as rescue talks fail". BBC News. 28 February 2018. Retrieved 28 February 2018.
  4. ^ Internal Memo through Fuse.
  5. ^ "UK High Street Braces For More Store Closures". Financial Times. 20 May 2018. Archived from the original on 11 December 2022. Retrieved 26 May 2018.
  6. ^ Ho, Geoff (20 May 2018). "Maplin Will Shut Last Of Its 219 Stores By July". Daily Express. Express Newspapers. Retrieved 26 May 2018. COLLAPSED electronics retailer Maplin will shut the last of its 219 stores by July, according to sources familiar with the situation.
  7. ^ Johnson, Robin (22 May 2018). "Is The Concept Of The Out-Of-Town Retail Park Now Dead?". Derby Telegraph. Local World. Retrieved 26 May 2018. The Maplin store at the Wyvern Retail Park is set to close after the firm went into administration earlier this year.
  8. ^ a b "Maplin new website". Maplin. 30 January 2019. Retrieved 19 August 2021.
  9. ^ https://www.worldradiohistory.com/UK/Mapelin/Maplin-Maplin-Catalog-1979.pdf [bare URL PDF]
  10. ^ a b "Addleshaw Goddard Advises Management on £244 Million Sale of Maplin Electronics". Addleshaw Goddard. 2015. Archived from the original on 3 March 2016. Retrieved 6 September 2015.
  11. ^ "Maplin Electronics". Graphite Capital. Archived from the original on 1 November 2006.
  12. ^ a b "Help Centre". Maplin. Archived from the original on 8 August 2016. Retrieved 6 September 2015.
  13. ^ "Saltire Turnover, Profit Up". PR Newswire. 16 April 1996. Retrieved 6 September 2015.
  14. ^ "Maplin". Graphite Capital. Archived from the original on 24 September 2015. Retrieved 6 September 2015.
  15. ^ Montagu Private Equity announces UK£244 million acquisition of Maplin Electronics Archived 14 July 2011 at the Wayback Machine
  16. ^ Harrington, Ben (3 September 2010). "Maplin Electronics may change hands for £400m". The Daily Telegraph. Retrieved 6 September 2015.
  17. ^ a b c Internal Memo
  18. ^ "Investment in Maplin Electronics By Rutland Partners". Rutland Partners. 27 June 2014. Archived from the original on 24 September 2015. Retrieved 6 September 2015.
  19. ^ "Beringea Invests £5 million in Electronic Specialist Maplin". ProVen. 22 September 2014. Archived from the original on 24 September 2015. Retrieved 6 September 2015.
  20. ^ "Electronics retailer Maplin sold for £85m". The Daily Telegraph. 27 June 2014. Retrieved 6 September 2015.
  21. ^ "Maplin in talks with potential buyers". BBC News. 20 February 2018. Retrieved 20 February 2018.
  22. ^ MacDonald, George (24 February 2012). "John Cleland named Maplin chief executive". Retail Week. Retrieved 6 September 2015.
  23. ^ Bearne, Suzanne (5 July 2013). "Analysis: Maplin plots store growth as part of renewal strategy". Retail Week. Retrieved 6 September 2015.
  24. ^ "Maplin - The Electronics Specialist". Maplin. Archived from the original on 22 November 2013. Retrieved 6 September 2015.
  25. ^ a b "Help Centre". Maplin. Archived from the original on 31 May 2015. Retrieved 6 September 2015.
  26. ^ Torrance, Jack (21 November 2017). "iSmash ramps up expansion plans with Maplin partnership". The Telegraph. ISSN 0307-1235. Retrieved 10 April 2018.
  27. ^ "Maplin collapses as rescue talks fail". BBC News. 28 February 2018. Retrieved 4 June 2018.
  28. ^ a b "Maplin Online Ltd". Companies House. Retrieved 19 August 2021. Updated from time to time.
  29. ^ Maplin [@maplintweet] (26 October 2018). "Guess who's back? Bringing you the latest in Tech!" (Tweet) – via Twitter.
  30. ^ Maplin [@maplintweet] (1 March 2019). "All systems are go! Head over to our new website to check it out!" (Tweet) – via Twitter.
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