Manyavar
| Formation | 1999 |
|---|---|
| Type | Privately Owned |
| Headquarters | Kolkata, India |
| Leader | Ravi Modi |
Key people | Chief Visualizer: Shilpi Modi (Wife of Ravi Modi) Chief Brand Officer: Amar Sethia |
Parent organization | Vedant Fashions Pvt. Ltd. |
| Website | http://www.manyavar.com/ |
Manyavar is a men's ethnic wear brand founded in India by entrepreneur Ravi Modi in 1999 under his company Vedanta Fashion.[1] Manyavar offers sherwanis, kurtas and Indo-western clothing for men. The brand started with a 150 square foot store in Kolkata[2] and has now expanded to over 570 stores in 180 cities in India and abroad.[3]
History
[edit]Manyavar started supplying to individual multi-brand outlets (MBO) in 2001.[1] However in 2008, a second exclusive brand outlet store was launched as a result of lower real estate prices that happened due to the economic recession. Since then the brand has opened an average of two stores every week. In 2012, the brand opened its 200th store in Delhi spanning 21,000 square feet.[4] In 2014, Manyavar opened its second largest store at 16,000 sq ft in Lower Parel, Mumbai.
Marketing
[edit]Manyavar was the principal sponsor of four teams in the Indian Premier League in 2018: Kolkata Knight Riders, Delhi Daredevils, Sunrisers Hyderabad and Rajasthan Royals. Key players from each season of these teams were seen wearing Manyavar's clothes for the advertisements. The promotion through IPL has benefited Manyavar in terms of increased awareness among public.[5]
Manyavar was also the title sponsor of the Bangladesh Football League for the 2014–2015 season.[6]
Philanthropy
[edit]Manas, a foundation started by Ravi Modi is a social organization that performs heart surgeries for the less privileged.[4] The organization helps run several schools through Ekal as well as supports the tribal community by providing medical and financial relief.
References
[edit]- ^ a b Sujata (2010-12-03). "Manyavar cashing in on ethnic wear - Fashion - news - Fashion News India, jobs, network, apparel, business". www.fashionunited.in. Archived from the original on 16 October 2017. Retrieved 2015-06-11.
- ^ Sujata (2014-01-27). "CMAI Ivy League: Highlights Indian brands' success stories - Fashion - news - Fashion News India, fashion jobs, network, apparel, business". www.fashionunited.in. Archived from the original on 4 March 2016. Retrieved 2015-06-11.
- ^ "Fabindia, Manyavar emerge as India's most profitable apparel companies". Archived from the original on 17 August 2016. Retrieved 2015-06-11.
- ^ a b Bhagat, Namita (17 November 2014). "Manyavar: Rooted in Tradition, Growing in Style". Archived from the original on 29 June 2019. Retrieved 29 October 2019.
- ^ "Kolkata brands jump on IPL bandwagon - The Times of India". The Times of India. Archived from the original on 20 July 2018. Retrieved 2015-06-15.
- ^ "Football League gets Manyavar as sponsor | New Age". newagebd.net. Archived from the original on 27 April 2019. Retrieved 2015-06-15.