Main Kuch Bhi Kar Sakti Hoon

Main Kuch Bhi Kar Sakti Hoon
Also known as	MKBKSH
Genre	Edutainment
Starring	Neetu Naval Singh Vaibhavi Hankare Meinal Vaishnav Vikrant Rai Dadhi Pandey Janhavi Singh Ranjana Tiwari Danish Sharma
Country of origin	India
Original language	Hindi
No. of seasons	3
No. of episodes	183
Production
Running time	22-25 minutes
Original release
Network	DD National

Main Kuch Bhi Kar Sakti Hoon (MKBKSH), which translates to "I (A Woman) Can Achieve Anything," is an Indian trans-media initiative launched by the Population Foundation of India (PFI). This edutainment project, which combines education with entertainment, is presented across television, radio, the internet, and mobile platforms. Its primary aim is to challenge and transform social and cultural norms related to family planning, early marriage, repeated pregnancies, contraceptive use, domestic violence, and sex selection. Award-winning actor and director Feroz Abbas Khan created the initiative.

The show has been endorsed by several celebrities involved with advocating social causes, including Bollywood actors such as Sharmila Tagore, Shabana Azmi, Farhan Akhtar and Soha Ali Khan, and corporate leaders including Naina Lal Kidwai. In Season 2, Farhan Akhtar makes a collaboration with his organization MARD (Men against Rape and Discrimination), as well as a special appearance in the episodes as a ‘Sutradhar’ or narrator.

Plot

Main Kuch Bhi Kar Sakti Hoon tells the story of women breaking free from the constraints of a patriarchal society. Season 1 focuses on Dr. Sneha Mathur, a young doctor who leaves behind her successful career in Mumbai to work in the small fictional town of Pratappur. There, she meets Meethi, a child widow struggling with societal challenges, and decides to adopt her. Sneha provides Meethi with formal education, a better quality of life and social support. The series was designed to influence societal norms and behaviors around critical issues such as sex-selection, child marriage, the age of first pregnancy, spacing between pregnancies, healthcare quality and domestic violence.

In Season 2, which consists of 79 episodes, Dr. Sneha continues her mission to make high-quality healthcare accessible to all. The season places a special emphasis on youth, particularly addressing the issues faced by adolescents, presented in a drama format. Dr. Sneha's younger sister starts a football team, and Meethi decides to become a football player, challenging the gender norms of the sport. The season also highlights various challenges faced by Preeta, while showing the strong support her family provides to their daughters.

Telecast

An estimated 58 million viewers watched Season 1 on DD National, the national public broadcaster and one of the largest TV networks, reaching the most remote areas in India. The show had a total of 52 episodes in season 1 and was telecast in West Asia, the Far East, Canada and Europe through DD India. The radio adaptation was broadcast on a total 155 channels covering primary Channels/Local Radio Stations, FM Stations and Vividh Bharati Stations across India through All India Radio (AIR). Additionally, they were aired through a few community radio stations in selected states.

Season 2 of the series was aired in April 2015, and it included 79 episodes. With the help of the National Adolescent Health program, Population Foundation of India and the Ministry of Health and Family Welfare, it brought up various issues faced by adolescents through this edu-tainment series.

A unique feature of the TV series is the Interactive Voice Response Service (IVRS), which provided a discussion forum for viewers as well as a platform to share feedback. IVRS received huge response with over 1.5 million telephone calls having been received between seasons 1 and 2 on a designated call-back number.

Achievements

Season 1

The show reached approximately 58 million viewers and had a significant impact on its audience. A survey conducted by the Population Foundation of India after the first season found that 48% of households in Bihar and Madhya Pradesh had watched the show. Awareness of the Child Marriage Act increased in both states. In Madhya Pradesh, it rose from 74% to 88% among those who had seen the show and from 85% among those who had not. In Bihar, awareness increased from 72% to 83% among viewers and reached 78% among non-viewers. After watching the program, 77% of viewers recognized the importance of girls' education and the need to avoid marriage before the age of 18. Additionally, awareness of family planning methods improved, with the percentage of women who had never used any methods decreasing from 51% to 37.6%. The percentage of women who agreed that they should be beaten for leaving the house without their husband's consent dropped from 47.8% to 25.4%. The belief in women's equality in leadership roles increased from 56.7% to 77.1%, and girls began advocating for their right to education and against early marriage. The show received positive feedback from both men and women, with 48% of calls coming from men and 52% from women.

Season 2

The second season consists of 79 episodes and centers on Dr. Sneha, who is dedicated to improving and providing healthcare quality for everyone. Under her guidance, the women of the village began to empower themselves through collective actions. The series also addressed various youth-related issues and raised awareness of sexual and reproductive rights through engaging and entertaining drama.