Looke (streaming platform)
 | |
| Type of business | Subsidiary |
|---|---|
Type of site | OTT video streaming platform |
| Area served | Brazil, Mexico |
| Owner |
|
| Key people | Cecília Refina Queiroz |
| URL | www.looke.com.br |
| Advertising | Yes |
| Registration | Required |
| Launched | April 28, 2015 |
| Current status | Active |
Looke is a Brazilian streaming platform dedicated to movies and series. Launched in April 2015, it is a video on demand service, in 2022 it filmed in partnership with Amazon and has a channel linked to Prime Video in Brazil and Mexico.[1]
History
[edit]In 2012, Encripta was founded, a company that licenses content to other companies. Encripta planned to launch a streaming platform in 2013 in partnership with a client, but the following year, when everything was already developed, the client canceled. Meanwhile, Netflix started to produce more original content and reduced the purchase of Encrypta products. With that, Marcelo Spinassé and Encripta launched Looke. The platform is part of the group's four business fronts.[2]
The platform was officially launched on April 28, 2015, two months ahead of schedule,[3] with around 12,000 titles. Commenting on Looke's film collection, Marcelo Spinassé said that, due to the budget, the catalog is different from Netflix and Amazon. "What we do is look for the best possible content that has not reached or interested these companies [...]. When content arrives at Encripta, the first one to receive it as a possibility is Netflix. If it says no, I offer it to others. If it doesn't manage to sell, it goes to Looke".[4]
In June 2016, in a campaign carried out in partnership with the CNA language course, it distributed one million free vouchers to encourage students on the course. In October 2016, the content became available to watch offline (without an internet connection), starting with iOS and Android followed by Windows 10 and Windows Phone.[5] In January 2017, old TV Globo programs became available on Looke [6] with over 70 titles.[7]
In August 2018, Looke launched its channel in the NOW app, for NET and Claro TV customers.[8] In October 2018, Looke Kids for Apple TV was launched.[9] Also in October, it streamed productions in partnership with Spcine Play.[10]
In February 2019, it launched its Apple TV app.[11] In July 2019, it started a partnership with operator Tim Brasil. In July 2019, it began streaming all episodes of the Portuguese telenovela Ouro Verde simultaneously with Rede Bandeirantes with the first two episodes available for free.[12]
In September 2020, Looke became one of the channels on Prime Video (Brazil), alongside Paramount+, MGM (Metro-Goldwyn-Mayer), Starzplay and Noggin. Also in 2020, Arte 1 Play, the Arte 1 channel streaming service, was launched on the platform.
In April 2022, it was made available in Mexico, also as an Amazon Prime Video channel.[13]
- ^ Kleina, Nilton (28 April 2015). "Looke: conheça o novo serviço de streaming e aluguel de filmes do Brasil" [Looke: discover the new streaming and movie rental service in Brazil]. TecMundo. No Zebra Network.
- ^ Agrela, Lucas (27 April 2016). "Brasileira Looke aposta em segmentos em que Netflix falha" [Brazilian Looke bets on segments where Netflix fails]. Exame.
- ^ "Brasil terá nova plataforma OTT". Tela Viva (in Brazilian Portuguese). March 31, 2015.
- ^ Tagiaroli, Guilherme (6 October 2016). "Como funciona o modo offline do Looke, o concorrente brasileiro do Netflix" [How Looke's offline mode works, Netflix's Brazilian competitor]. giz_br. UOL.
- ^ "Looke libera função off-line para usuários de Windows 10 e Windows Phone". Tela Viva (in Brazilian Portuguese). January 12, 2017.
- ^ "Programas antigos da Globo entram no catálogo do Looke, a "Netflix brasileira"" [Old programs from Globo enter the catalog of Looke, the "Brazilian Netflix"]. NSCTotal. 27 January 2017.
- ^ "Looke oferece conteúdos da Globo". Tela Viva (in Brazilian Portuguese). January 23, 2017.
- ^ "Plataforma Looke lança seu canal no NOW, da Net e Claro TV". Tela Viva (in Brazilian Portuguese). August 16, 2018.
- ^ "Looke lança app "Looke Kids" para dispositivos Apple TV". Tela Viva (in Brazilian Portuguese). October 11, 2018.
- ^ "Looke, streaming brasileiro, lança espaço próprio no NOW" [Looke, Brazilian streaming, launches its own space on NOW]. Minha Operadora. 9 August 2018.
- ^ "Looke lança seu aplicativo para Apple TV". Tela Viva (in Brazilian Portuguese). February 11, 2019.
- ^ "Looke antecipa capítulos de "Ouro Verde", nova novela da Band". Tela Viva (in Brazilian Portuguese). July 15, 2019.
- ^ Santino, Renato (2 September 2020). "Amazon Prime Video ganha recurso Channels com canais de TV ao vivo" [Amazon Prime Video gains Channels feature with live TV channels]. Olhar Digital. RedeTV!.