Koen Pauwels
Koen Hendrik Pauwels is a Belgian-American professor and author. He is a Distinguished Professor of Marketing and Associate Dean of Research at Northeastern University's D'Amore McKim School of Business.
Education and career
[edit]Pauwels studied at St Joseph College, Turnhout and later pursued Commercial Engineering at the university level, completing internships in Germany and Ireland, where he first encountered marketing. He obtained a Master’s degree in Marketing with high distinction at Louvain-la-Neuve, focusing his thesis on competitive price response. He managed Telework Home, an enterprise employing physically challenged graduates for product design and marketing. After beginning a Ph.D. in Belgium, Pauwels transferred to UCLA in 1997, earning his Ph.D. in 2001. He joined Dartmouth’s Tuck School of Business as an assistant professor, achieving tenure in 2005.[1]
He moved to Istanbul to help build the startup Ozyegin University, which expanded rapidly from 2008 to 2017. Through a Marie-Curie Reintegration Grant,[2] he authored It's Not the Size of the Data – It's How You Use It in 2013. After a visiting scholarship at Harvard Business School in 2016, Pauwels joined Northeastern University in Boston in 2017, becoming a Distinguished Professor the following year.[3] He holds adjunct and visiting roles at BI Norwegian Business School,[4] Groningen University,[5] and Vrije Universiteit Amsterdam.[6] His academic service includes the presidency of the American Marketing Association Academic Council (2021–2022)[7] and Vice Presidency of Practice at INFORMS (2018–2022).[8]
He is an Editor-in-Chief of the International Journal of Research in Marketing[9] and serves on the boards of the Journal of Retailing,[10] Marketing Letters,[11] and the Journal of Interactive Marketing.[12]
In 2023, Pauwels was named the Best Marketing Academic on the Planet by Mark Ritson in Marketing Week [13], and included in Stanford University's database of the top 2% of scientists globally.[14]
References
[edit]- ^ "Do You Know Where Your Competition Is?". Dartmouth.edu.
- ^ SARIAYDIN, Samed. "Özyeğin Öğretim Üyelerine 3 Marie Curie Ödülü | Özyeğin University". ozyegin.edu.tr (in Turkish).
- ^ "Koen Pauwels". D'Amore-McKim School of Business.
- ^ "Koen Pauwels". BI Business School.
- ^ "Koen Pauwels honorary professor of Research on Marketing Dynamics". University of Groningen. 14 January 2009.
- ^ "Koen Pauwels". Vrije Universiteit Amsterdam.
- ^ "American Marketing Association: 2020–2021 Election". American Marketing Association.
- ^ "Awards - INFORMS Society for Marketing Science". informs.org.
- ^ "Marketing And Metrics". Marketing And Metrics. Retrieved 2021-03-25.
- ^ "Editorial board - Journal of Retailing | ScienceDirect.com by Elsevier". www.sciencedirect.com.
- ^ "Marketing Letters". Springer. Retrieved 2021-03-25.
- ^ "Journal of Interactive Marketing Editorial Board".
- ^ {{Cite web|url= https://www.marketingweek.com/effectiveness-ignorance-american-marketing/
- ^ "Twenty D'Amore-McKim faculty listed in Stanford's top 2% of scientists database". D'Amore-McKim School of Business. 11 October 2023.
External links
[edit]- Koen Pauwels publications indexed by Google Scholar