Katy Perry Collections
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| Company type | Private |
|---|---|
| Industry | Footwear |
| Founded | February 16, 2017 |
| Founder | Katy Perry |
| Headquarters | Encino, Los Angeles, California, United States |
| Website | katyperrycollections |
Katy Perry Collections is a line of footwear founded by American singer Katy Perry.
History
[edit]The brand was founded by American singer-songwriter Katy Perry on February 16, 2017, when she partnered with Global Brands Group. The idea for Katy Perry Collections came from Perry's passion for creativity and self-expression. Known for her eclectic and eye-catching style, Perry wanted to create a brand that reflected her personality while being accessible to a broad audience. Some inspirations for founding it are Perry's Dalmatian-print pair of flats that she thrifted and her refusal to wear uncomfortable pumps.[1]
Perry bought back the line in 2022 after the holding company filed for bankruptcy in 2021. Perry is currently the sole owner.[2] Afterwards, Perry relaunched the brand with the Summer/Spring 2022 Collection in the same year.[3] She followed it by launching a collection called the Fall/Winter Part 2.[4]
Reception
[edit]The brand has been praised for its design and affordability.[5] Additionally, customers reacted positively to the shoe's comfort and wearability.[5]
References
[edit]- ^ "Katy Perry's refusal to wear uncomfortable heels inspires shoe line". February 17, 2017.
- ^ Belgum, Deborah (August 10, 2022). "Katy Perry shares her experience buying back her footwear brand". www.wwb.com.
- ^ Tolarico, Brittany (May 5, 2022). "Katy Perry Talks About Buying Back Her Footwear Brand: 'It's Time to Swing Bigger'". People. Retrieved December 29, 2024.
- ^ Claiborne, Kinya (October 23, 2023). "Katy Perry Collections Fall/Winter drop". www.styleandsociety.com.
- ^ a b Clark, Casey (April 16, 2022). "Katy Perry's Spring Shoe Collection Is Her Best Yet". www.thedailybeast.com.
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