Kailash Surendranath
Kailash Surendranath (born 24 June 1950); is an Indian advertising filmmaker.[1] Kailashnath Surendranath is an Indian film director, producer, and advertising pioneer, recognized for his contributions to Indian advertising and media.[2]
Over a career spanning several decades,[3] he has directed more than 5000 commercials and numerous national integration films including Mile Sur Mera Tumhara (unity-in-diversity) song in 1986,[4] one of the first films of the trilogy created for Doordarshan’s Lok Seva Sanchaar. The song became the unofficial anthem of India.[5]
In the recent years, he spearheaded the patriotic initiative Har Ghar Tiranga,[6] a campaign developed for the Ministry of Culture that celebrated India’s 75th Independence Day, Azadi ka Amrit Mahotsav. [7]
He directed the 2001 romantic comedy feature Love You Hamesha, that featured music composed by A. R. Rahman.[8][9]
He is best known for the iconic television advertisements, including the Liril commercial [10] featuring Karen Lunel,[11] the Nirma ad campaigns,[12] the Glucose-D advertisement featuring Amjad Khan and the Campa Cola[13] advertisement featuring Salman khan[14] and Aarti Gupta Surendranath.
Career
[edit]After starting at the age of 18, Surendranath [15] has directed around 3,500 commercials in a career spanning 35 years.[16]
His father is the well-known singer-actor Surendra.
References
[edit]- ^ Harneet Singh (27 April 2002). "Arti Surendranath: Up, close and personal". Times of India. Retrieved 17 January 2015.
- ^ "Kailashnath Surendranath - Director information and companies associated with | Zauba Corp". www.zaubacorp.com. Retrieved 12 December 2024.
- ^ "Independence Day Special: Har Ghar Tiranga Creator Kailash Surendranath Shares His Journey". Free Press Journal. Retrieved 12 December 2024.
- ^ "Sachin roped in for new Mile Sur Mera Tumhara". The Hindu. 8 February 2010. ISSN 0971-751X. Retrieved 12 December 2024.
- ^ Deol, Taran (10 October 2020). "Mile Sur Mera Tumhara, an advertisement for unity in diversity and India's unofficial anthem". ThePrint. Retrieved 12 December 2024.
- ^ "Independence Day Special: Har Ghar Tiranga Creator Kailash Surendranath Shares His Journey". Free Press Journal. Retrieved 12 December 2024.
- ^ PTI (2 August 2022). "Govt to honour Tricolour designer P Venkayya, launch Har Ghar Tiranga anthem & video". ThePrint. Retrieved 12 December 2024.
- ^ "Kailash Surendranath". Sify. Archived from the original on 15 March 2016. Retrieved 17 January 2015.
- ^ "Kailash Surendranath awarded for Phir Mile Sur video". Times of India. Retrieved 17 January 2015.
- ^ www.ETBrandEquity.com. ""Liril transformed my life completely," says former Liril girl, Karen Lunel Hishey - ET BrandEquity". ETBrandEquity.com. Retrieved 19 December 2024.
- ^ BS50, B.S. News. "40 Years Ago...and now: Liril Girl showed how to target a state of mind". www.business-standard.com. Archived from the original on 18 May 2024. Retrieved 19 December 2024.
{{cite web}}: CS1 maint: numeric names: authors list (link) - ^ Venkatesh, Mahua (13 January 2019). "Liril and Lalitaji: A tale of two ads and how they captured India's attention". ThePrint. Retrieved 19 December 2024.
- ^ www.ETBrandEquity.com. "When Campa Cola gave Salman Khan his first break - ET BrandEquity". ETBrandEquity.com. Retrieved 19 December 2024.
- ^ Feb, Mumbai Mirror / Updated; MM; Ist, Mumbai mirror. "Salman Khan revisits old days with ad-filmmaker friend Kailash Surendranath at Mehboob Studio". Mumbai Mirror. Retrieved 19 December 2024.
- ^ "Gabbar the first villain to be ambassador". CNN-IBN. Archived from the original on 19 January 2015. Retrieved 17 January 2015.
- ^ "Kailash Surendranath". Retrieved 17 January 2015.