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KFC Pakistan

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KFC Pakistan
Company typeSubsidiary
IndustryRestaurant
GenreFast food
Founded1997; 27 years ago (1997) (first outlet)
Headquarters
Pakistan
Number of locations
Increase 128+(as of 2024)[1]
Area served
Pakistan
Number of employees
10,000+
ParentKFC
Websitewww.kfcpakistan.com

KFC Pakistan is the Pakistani franchise of KFC which operates 128+ locations across Pakistan with 10,000 employees.[2][3][4] Its first restaurant was established in Karachi in 1997.[5]

History

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KFC was introduced to Pakistan through the Belgian Artal group in June 1997, seeing initial success in Karachi.[5] However, following Pakistan's 1998 nuclear tests and ensuing US sanctions, KFC faced operational challenges due to its import-dependent supply chain.[5] This resulted in ownership transferring to the Cupola Group in 2001.[5]

By 2014, the brand faced challenges, prompting Yum! Brands to introduce managerial changes.[5] Based on AC Nielsen research, KFC adjusted its market positioning and pricing, and updated its outlets and digital platforms.[5]

Food items

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KFC Pakistan's menu consists of burgers, sandwiches, fried chicken, nuggets, hot wings, French fries, rice dishes, twister wraps and drinks.[2] KFC in Pakistan introduced a new food item named "Zingeratha" which is a fusion of the Zinger and paratha, a traditional bread in Pakistan.[6] In January 2020, KFC Pakistan introduced Thai sweet chili wings and Buffalo wings.[7]

Incidents

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The American-based KFC branches became targets during anti-American protests in 2005, resulting in the burning of the Gulshan-e-Iqbal branch, and the tragic deaths of six people.[8] This prompted the franchise to rebrand itself as a Pakistani-run business.

As per local journalist from Mirpur Khas, KFC Mirpur Khas branch was robbed by some gunmen in 2023 at late night.

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References

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  1. ^ "Locate Us". KFC Pakistan. 2020. Retrieved 24 March 2020.
  2. ^ a b "About us". KFC Pakistan.
  3. ^ "KFC's Changing Business Model". Aurora by Dawn. 26 August 2022. Retrieved 3 June 2022.
  4. ^ "Seven years of growth: KFC Pakistan's 'finger lickin' good' success story". Arabian Business. 15 December 2021. Retrieved 3 June 2022.
  5. ^ a b c d e f Riaz, Nisma (August 6, 2023). "Frying the competition: How KFC made a comeback in Pakistan". Profit by Pakistan Today.
  6. ^ KFC Zingeratha - Do Ka Fusion, retrieved November 22, 2019
  7. ^ "You searched for Buffalo | KFC | KFC Deals | KFC Menu". KFC. Retrieved 2021-04-05.
  8. ^ "Six bodies found in restaurant torched by mob". Dawn. 1 June 2005.

See also

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