AllMusic editor Andy Kellman rated the album three out of five stars. He found that "the material on In It to Win It mostly sticks to an "If it ain't broke, don't fix it" approach that has brought the singer commercial and Grammy-nominated success for well over a decade. Wilson continues to offer traditional, uplifting R&B that sounds modern and mature without pandering to younger or older audiences. He simply stocks the album with affectionate, gracious love songs and breaks them up with the occasional upbeat funk track or contemporary gospel number – nothing fancy."[2] Melody Charles, writing for SoulTracks wrote: "Gap-Band-recalling up-tempos, rapper cameos, and inspirational bits of testimony in-between: if life were a religion, this In It to Win It chapter from The Book of Charlie is proof that faith and works, paired with God's grace, will make beautiful music out of the madness of life."[3]