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Hallow (app)

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Hallow
Company typePrivate
IndustryMeditation
FoundedDecember 2018; 6 years ago (December 2018)
FoundersAlex Jones
Erich Kerekes
Alessandro DiSanto
Headquarters,
U.S.
Key people
Alex Jones (CEO)
Websitehallow.com

Hallow is an American Catholic meditation and prayer app owned by Hallow, Inc.[1][2]

Hallow app provides audio-guided Bible stories, prayers, meditations, sleep, and Christian music.[1][3] Other features include community challenges and daily prayers such as the Catholic practice of Lectio Divina, curated music, praylists, and options to set prayer routines.[4]

Hallow is based in Chicago, Illinois in the United States.[5][6] Alex Jones is the chief executive officer (CEO) of the company.[7]

History

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Hallow was founded by Alex Jones, Erich Kerekes, and Alessandro DiSanto in December 2018.[8][9] Alex Jones, who grew up as a Catholic, lost his faith as a teenager.[5][4] With the use of meditation, Jones chose to revert to Catholicism and made the decision to create a platform to assist others in a similar situation.[1][4]

In January 2022, the app was launched in the Spanish language.[10]

As of February 2022, the app has been downloaded more than two million times.[7] Hallow's subscription is available in two tiers: monthly and yearly.[4][9] Since then actor Jonathan Roumie, who portrayed Jesus in The Chosen, has appeared in ads for the app.[11]

In April 2022, Hallow announced a partnership with American actor Mark Wahlberg.[12]

In June 2022, Hallow started the I am Here Eucharist campaign in partnership with the Roman Catholic Archdiocese of Detroit.[13][14]

Popularity

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In February 2024, Hallow reached the No. 1 spot in Apple's App Store, ahead of ChatGPT, Google and others.[15]

References

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  1. ^ a b c Taylor, Isaac (December 21, 2021). "Religion Apps Attract Wave of Venture Investment". Wall Street Journal – via www.wsj.com.
  2. ^ "A Catholic app raised $52 million. But praying with your smartphone has its limits". America Magazine. November 24, 2021.
  3. ^ "Ignatian Spiritual Exercises on the Hallow app are facilitating encounters with God". Aleteia — Catholic Spirituality, Lifestyle, World News, and Culture. June 3, 2022.
  4. ^ a b c d Tribune, Erica Pearson Star (20 March 2022). "Worship apps prompt Minnesotans to pray every day". Star Tribune.
  5. ^ a b "Catholic prayer app, Hallow, gets $40 million in funding". Fortune.
  6. ^ "Chicago company behind Catholic prayer app raises $12 million". Crain's Chicago Business. April 16, 2021.
  7. ^ a b "Virtual worship gives organised religion a boost". Financial Times. February 21, 2022.
  8. ^ "Hallow Meditation App is All Catholic". NCR. 2 January 2019.
  9. ^ a b Sadowski, Dennis (June 24, 2022). "Small Screen Faith. Prayer apps galore".
  10. ^ "Crux". Cruxnow.com. 23 January 2022. Retrieved 2022-08-05.
  11. ^ "Hallow teams with 'The Chosen' cast for Advent prayer challenge". Aleteia — Catholic Spirituality, Lifestyle, World News, and Culture. 2022-11-28. Retrieved 2024-01-31.
  12. ^ Breck Dumas. Catholic App Hallow and Mark Wahlberg Launch Partnership Fox Business News April 13, 2022.
  13. ^ "Hallow app, Archdiocese launch 'I AM HERE' Eucharist campaign". Catholic News Agency.
  14. ^ Capizzi, Anna (June 16, 2022). "Detroit Archdiocese, Hallow app launch campaign to share power of Eucharist". Archived from the original on June 16, 2022.
  15. ^ Dumas, Breck (2024-02-15). "Prayer app Hallow takes top spot on Apple App Store". FOXBusiness. Retrieved 2024-03-10.