Frame (company)
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| Company type | Private |
|---|---|
| Founded | 2010 |
| Founders | Jens Grede, Erik Torstensson, Josh Levine, Nico Peyrache |
| Headquarters | Los Angeles, California, United States |
Area served | International |
Key people | Nicolas Dreyfus (CEO) |
| Products | Denim, men's fashion, women's fashion |
| Website | frame-store |
Frame (stylized as FRAME) is an American fashion-retail company that designs and sells high-end clothing for men and women.[1][2][3] The company is known for its denim jeans and hand bags sold at retail outlets in the United States that were first popular with models Karlie Kloss, Miranda Kerr, and Emily Ratajkowski.[4][5]
History
[edit]Frame was founded in 2012 by Swedish entrepreneurs Erik Torstensson and Jens Grede following careers at creative agency, The Saturday Group, in which the founders sold a majority stake to Omnicom in 2015.[6][7][8]
Frame's first product, the "Le Skinny de Jeanne", was first worn by actors and supermodels including Miranda Kerr, Poppy Delevingne, Lily Aldridge, Kate Bosworth, and Karlie Kloss.[9] The company's first bag, a leather tote called “Les Second,” was modeled by Sienna Miller, Katie Holmes, Alessandra Ambrosio, and Doutzen Kroes.[10]
In 2014 and 2018, Frame founders Erik Torstensson and Jens Grede were named to Business of Fashion's BoF 500 list of people shaping the global fashion industry.[11] According to The Sourcing Journal, Frame earned over $130 million in revenue in 2018.[12] As of 2021 the company owns and operates sixteen stores in Austin, Aspen, Boston, Dallas, Greenwich, Houston, Los Angeles, London, New York, and San Francisco.[13][3][14] Its brand collaborations include Imaan Hammam, Mejuri, the Carlyle Hotel, and Jordan Barrett.[15][16]
References
[edit]- ^ "How Frame conquered the world". GQ UK. 25 April 2017. Retrieved 26 December 2019.
- ^ "Double denim: Swedish duo behind Frame open first LA store". Wallpaper. 27 April 2016. Retrieved 22 December 2019.
- ^ a b "Is Frame Los Angeles' version of Calvin Klein? Its founders certainly hope so". LA Times. 5 December 2019. Retrieved 22 December 2019.
- ^ "Framed for Expansion: Denim Brand Eyes More Stores". Women’s Wear Daily. 3 December 2019. Retrieved 22 December 2019.
- ^ "Frame Hosted a Dinner to Celebrate the Brand's New Palisades Village Store". Vogue. 10 June 2019. Retrieved 22 December 2019.
- ^ "From Kendall Jenner to Gigi Hadid, how Frame gained superfans by not being your typical fashion brand". South China Morning Post. 28 October 2019. Retrieved 23 December 2019.
- ^ "How The Founders of FRAME Denim Built a Multimillion-Dollar Brand With One Pair of Jeans". Forbes. Retrieved 22 December 2019.
- ^ "Frame Denim's Swedish-L.A. Style Mafia Toasts Giovanna Battaglia's New Tome". The Hollywood Reporter. 5 April 2018. Retrieved 22 December 2019.
- ^ "Framed for Expansion: Denim Brand Eyes More Stores". Yahoo! News. 3 December 2019. Retrieved 23 December 2019.
- ^ "Frame Wants to Be the Next Calvin Klein". Business of Fashion. Retrieved 22 December 2019.
- ^ "Coming from Sweden". Business of Fashion. 14 June 2018. Retrieved 22 December 2019.
- ^ "Reformation, Frame Denim Face Tough M&A Market in Search for Right Investor". The Sourcing Journal. 14 May 2019. Retrieved 23 December 2019.
- ^ "Frame Pops Up in Long Island with a Photo Exhibition". Sourcing Journal. 13 January 2021. Retrieved 10 June 2021.
- ^ "Clothing Retailer 'Frame' Opens In Former Marc Jacobs In Pac Heights". Hoodline. 22 September 2017. Retrieved 23 December 2019.
- ^ "Imaan Hammam and Frame Collaborate on a Collection That Celebrates Diversity". Harper's Bazaar. 13 February 2020. Retrieved 10 June 2021.
- ^ "New York's Iconic Carlyle Hotel Now Has Its Own Clothes". Vogue. 26 February 2021. Retrieved 10 June 2021.
