Draft:West Africa Broadcast and Media Academy

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West Africa Broadcast & Media Academy (WABMA)

The West Africa Broadcast & Media Academy (WABMA) is an institution for media education and training located in Nigeria. It was established to address the need for media education in West Africa. WABMA offers various certificate courses at Basic, Intermediate, and Advanced levels for both aspiring and current media practitioners.David Heke (talk) 18:53, 15 November 2024 (UTC)^[1]

The academy has campuses in Abuja, Enugu, Lagos, and provides online courses, with plans to expand to The Gambia, Cameroon, Senegal, and Ghana.^[2] WABMA focuses on practical skills and emphasizes ethical standards and innovation in fields such as media, broadcasting, journalism, public relations, production, studio management, video editing, photography, graphic design, digital marketing, and digital communications.

In 2024, WABMA initiated training programs in The Gambia. Additionally, WABMA operates the WABMA Media Development Foundation, which undertakes social impact projects in West Africa.^[3]

Training Programs and Courses

WABMA offers a curriculum designed to accommodate various levels of professional expertise and training needs, including:

1. Certificate Long Courses: These are available at Basic, Intermediate, and Advanced levels, allowing students to develop core skills progressively. The programs cover aspects of journalism, presentation, digital marketing, production, broadcast engineering, AI communications, digital studio management, video editing, and graphic design.

2. Short Courses & Masterclasses: These courses focus on specific skills and techniques and range from a few days to several weeks. Topics include video editing, social media, news editing, photography, and digital content production. Masterclasses feature industry experts sharing specialized knowledge and practical insights.

3. Executive Courses: Aimed at senior professionals and leaders, these courses provide advanced training in media management, strategic communication, and public relations, integrating theoretical knowledge with case studies and leadership exercises.

4. Corporate Training: Tailored for companies, NGOs, and government agencies, these programs address specific organizational needs, such as crisis communication, digital media strategy, and corporate branding.

5. Curated Courses in Communication: WABMA provides custom courses that encompass the entire field of communication, enabling clients to develop tailored training solutions for specific media and communication requirements. These programs are designed with input from industry leaders and are regularly updated to reflect current trends and challenges in the sector.

Key Initiatives and Projects

1. Project Fact Check Nigeria: Funded by the U.S. Consulate in Lagos, this initiative aims to combat misinformation by training thousands across Nigeria in media literacy and fact-checking skills. The project is supported by the weekly e-publication of WABMA’s FakeNewsDebunker.

2. Political Journalism Project: This initiative focuses on enhancing political journalism in Nigeria, emphasizing unbiased reporting, particularly during electoral periods, and providing practical training on ethical political coverage.^[4]^[5]

3. Collaboration with GIZ in The Gambia: In partnership with the German international development agency (GIZ), WABMA has worked to improve communication within The Gambia’s Police Force, including training on sensitive issues like gender-based violence and enhancing public relations efforts.^[6]

4. Leaders of Faith & Culture Project for SGBV in Nigeria: Aimed at promoting social change, this project engages religious and traditional leaders to advocate against sexual and gender-based violence (SGBV) in Nigerian communities, with support from the Ford Foundation.^[7]^[8]

Through these initiatives and a comprehensive course catalog, WABMA showcases its commitment to developing a knowledgeable and skilled media landscape in West Africa. ‘wabma.org.’ is an official site where most WABMA’s activities are being displayed for public consumption.

[1] ttps://punchng.com/tags/wabma/#google_vignette

[2] ttps://lagosstate.gov.ng/wabma-selects-radio-eko-fm-as-lagos-partner-stations/

[3] ttps://www.fordfoundation.org/work/our-grants/awarded-grants/grantee/wabma-media-development-foundation/

[4] ttps://dailytrust.com/daily-trust-trust-tv-oyegbade-win-wamba-political-reporting-award/

[5] ttps://www.thisdaylive.com/index.php/2022/11/28/us-consulate-wabma-sensitises-journalists-on-election-reporting/

[6] ttps://punchng.com/tags/wabma/#google_vignette

[7] ttps://nationalinsightnews.com/wabma-convenes-first-south-east-town-hall-to-unite-faith-and-cultural-leaders-against-sexual-and-gender-based-violence/#google_vignette

[8] The Nigerian Voice

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