Draft:OUTsurance Ireland

• Comment: This draft, in its current form, is far from ready for the main/article namespace. In terms of coverage, almost all the sources are not independent of the subject (including press releases). And so notability (independent of the parent OUTsurance Holdings org) is not established at all. In terms of content, the draft contains several overtly promotional tracts. Including uncited text and unattributed opinions about the parent org having a "unique approach [..] which has been well-received in various markets". Or the Irish subsidiary having a "unique product offering, providing competitive pricing and adopting a customer-first approach". None of these claims are cited and the (promotional) opinions expressed are not attributed to anyone. Even if this entire draft didn't read like a promotional puff piece (which it does), it remains unclear why the Irish "branch" would need its own article. Any more than Allianz Ireland would need its own title. Or Axa Ireland covered anywhere than as a subset of the parent org, etc. Guliolopez (talk) 11:21, 20 September 2024 (UTC)

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OUTsurance DAC trading as OUTsurance

Industry	Insurance & Financial services
Headquarters	Dublin, Ireland
Area served	Ireland
Key people	Peter Broome CEO
Products	Insurance
Parent	OUTsurance Group Limited
Website	www.outsurance.ie

OUTsurance DAC Ireland is a subsidiary of OUTsurance Holdings, an international insurance company with a presence in South Africa and Australia. The Irish subsidiary, based in Dublin, provides insurance products, including car and home insurance. OUTsurance Ireland was established in early 2024, marking the OUTsurance Group's expansion into the Irish market. It is headquartered in Cherrywood Business Park, Dublin, and is regulated by the Central Bank of Ireland.

History

OUTsurance DAC Ireland was established in 2024 as part of OUTsurance Holdings Limited's strategy to expand its services beyond Africa. OUTsurance, founded in 1998 in South Africa, is known for its unique approach to insurance, offering cash rewards for remaining claim-free, which has been well-received in various markets. The Irish subsidiary was created to bring this approach to the Irish market. becoming the first new insurer in the Irish market in over a decade.

Services

OUTsurance DAC Ireland provides a range of insurance products, including:

• Car Insurance: Offering comprehensive, third-party fire and theft, and third-party only coverage.
• Home Insurance: Covering buildings and contents insurance, with additional options for accidental damage and personal possessions.

Market position

Since its inception, OUTsurance DAC Ireland has aimed to drive competition in the insurance sector by challenging accepted market norms with a unique product offering, providing competitive pricing and adopting a customer-first approach.

In June 2024, the company launched its first marketing campaign, 'Insurance Therapy' which revolves around the understanding of consumers' one-sided relationship with insurance and a perceived lack of fairness. The ads bring this to life in a humorous way through the lens of a couple at a counselling session in order to prompt consumers to consider switching their insurance to a better alternative.

In August 2024, it was announced that they had signed a long term agreement with Newstalk and Off the Ball as the sponsor of all sports news bulletins, broadcast on Newstalk.

Corporate governance

OUTsurance DAC Ireland operates under the regulations of the Central Bank of Ireland and adheres to strict governance and compliance standards. The company is committed to maintaining high ethical standards and ensuring transparency in all its operations.