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Draft:Not To Scale (studio)

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Not To Scale
Company typePrivate
Industry
Founded2005
FounderDaniel O'Rourke
HeadquartersLondon,
Number of locations
4
Area served
World wide
Number of employees
11-50
Websitenottoscale.tv

Not To Scale is an international film and animation studio founded in 2005.[1] It is headquartered in London and maintains offices in Amsterdam, New York, and Los Angeles.[2]

History

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Not To Scale was established in 2005 by Daniel O'Rourke, a producer with a background in advertising and animation production.[3] The company started as a creative studio and gained recognition for its visual style and approach to combining animation and live-action in storytelling.[4]

Over the years, Not To Scale has expanded its global reach, working with an international roster of directors, animators, and designers.[5][6][7][8] Initially, it had office in London only but slowly they expanded to Amsterdam, New York, and Los Angeles.[9][10] It's creative work has been showcased in various campaigns for major brands, including Google, Honda, and Coca-Cola.[11][12]

Not To Scale specializes in animation, including 2D, 3D, and motion graphics, as well as live-action film-making and interactive digital design.[13][14] The studio collaborates closely with advertising agencies and brands to produce work for TV commercials, online campaigns, music videos, and branded content.[15][16][17] It combines various styles and techniques to create unique and engaging visual stories.[18]

References

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  1. ^ "NOT TO SCALE LTD. overview - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 2024-12-16.
  2. ^ "Not To Scale Appoints Sarah Butterworth Managing Director, London". Animation World Network. Retrieved 2024-12-16.
  3. ^ "Behind the Title: Not To Scale founder Daniel O'Rourke - postPerspective - Randi Altman's postPerspective". postPerspective - Randi Altman's postPerspective. 2014-10-20. Archived from the original on 2015-03-21. Retrieved 2024-12-16.
  4. ^ "Not To Scale Appoints Sarah Butterworth Managing Director, London". Animation World Network. Retrieved 2024-12-16.
  5. ^ "Eve Strickman Appointed EP at Not To Scale New York | LBBOnline". lbbonline.com. Retrieved 2024-12-16.
  6. ^ "Stop-motion director Anthony Farquhar-Smith joins Not To Scale | Randi Altman's postPerspective". postperspective.com. 2016-10-20. Archived from the original on 2016-10-25. Retrieved 2024-12-16.
  7. ^ MacGregor, Andrew. "Not To Scale sign Peter Baynton. at DAVID". www.davidreviews.com. Retrieved 2024-12-16.
  8. ^ "Not To Scale signs Andy Hall". shots. 2024-05-15. Retrieved 2024-12-16.
  9. ^ Creamer, Jon (2017-08-03). "Not to Scale launches LA studio". Televisual. Retrieved 2024-12-16.
  10. ^ "Not To Scale New York and Colin Hesterly Deliver Important Message for Norwegian Red Cross | LBBOnline". lbbonline.com. Retrieved 2024-12-16.
  11. ^ Colin (2020-02-27). "Not To Scale takes us BTS of Coca-Cola Energy spot". Reel 360 News. Retrieved 2024-12-16.
  12. ^ "Not To Scale Help Honda Launch New Digital Campaign - UK Broadcast News | 22/04/2008". www.4rfv.co.uk. Retrieved 2024-12-16.
  13. ^ "Not To Scale Signs Creative Studio Sehsucht | LBBOnline". lbbonline.com. Retrieved 2024-12-16.
  14. ^ "Not To Scale Signs with Commonwealth for US East Coast Representation | LBBOnline". lbbonline.com. Retrieved 2024-12-16.
  15. ^ "Not To Scale animates for Knorr Asia Noodles". shots. 2024-11-28. Retrieved 2024-12-16.
  16. ^ "Not To Scale Visualizes Hugo Boss Fragrances For Grey London". SHOOTonline. 2015-12-02. Retrieved 2024-12-16.
  17. ^ "Virgin Hotels - 'Brilliant' Not To Scale New York". adruby.com. 2014-12-10. Retrieved 2024-12-16.
  18. ^ "Not To Scale Amsterdam Expands and Appoints New EP Emily Scott | LBBOnline". lbbonline.com. Retrieved 2024-12-16.
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Official website