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Draft:Motion Impossible

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Motion Impossible
Company typePrivate
IndustryMotion picture & Broadcast camera support equipment
Founded4 February 2015; 9 years ago (4 February 2015)
FoundersRob Drewett
Andy Nancollis
Headquarters
Bristol
,
United Kingdom
ProductsModular Dolly Systems
Camera Stabilisation
Number of employees
26 (2024)
Websitewww.motion-impossible.com

Motion Impossible is a British motion picture, film and broadcast camera support equipment manufacturer and specialises in camera movement using remote camera dolly systems.

History

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2015 - Present

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Based in Bristol, the company was founded in 2015.[1] The company was formed by award-winning wildlife cameraman Rob Drewett[2] and Product Design Engineer Andy Nancollis. Rob started his career as a cameraman in 2002 working on various wildlife cinematography productions for several BBC natural history series, including Blue Planet, Africa and Planet Earth II.

The genesis of Motion Impossible was inspired by Rob's need for agile movement during natural history television production. By using a free-roaming remote dolly system to get close to wildlife without distributing animals or natural habitat.

Since 2015, Motion Impossible has released several evolutions of the remote camera dolly, including BuggyCam,[3] Mantis & Mantis 360 (renamed to M-Freestyle[4] and M-360[5] as part of M-Series). M-Series was further augmented with M-Studio[6] designed for indoor operations. In 2018, the AGITO Sports[7] (free-roaming dolly) was released and expanded by AGITO Trax[8] (tracked based dolly) in 2019.

In 2022, AGITO Magtrax[9] was released enabling AGITO Sports systems to follow a magnetic strip or tape on various surfaces or embedded in film or TV set infrastructure.

Projects

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Taylor Swift - Folklore: The Long Pond Studio Sessions

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November, 2020

The Agito Trax modular dolly system was used as part of the Taylor Swift - Folklore: The Long Pond Studio Sessions production using more than 30 feet of curved track that occasionally scans the recording session from the background perspective.[10]

Awarded EPIC Games Mega Grant

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May, 2021

Motion Impossible was awarded an Epic MegaGrant to further develop its innovative new Virtual Production Suite (VPS), used to help camera operators and DPs around the world.[11]

World Wide Global Citizen Event

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May, 2021

For Vax Live: The Concert to Reunite the World, John Perry relied on the Motion Impossible AGITO Trax Modular Dolly System to capture multiple musical performances by creating a custom curved track made to fit the shape of the stage at SoFi Stadium in Los Angeles. The event was produced by legendary television producer Ken Ehrlich and directed by Ryan Polito.[12][13]

Jack Savoretti music video

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June, 2021

June 2021 saw the launch of a new music video for Jack Savoretti’s latest single, ‘Secret Life’ and AGITO was used during production. The music video was produced by international film production and music company Great Guns, and directed by Great Guns’ Calum Macdiarmid.[14]

Bet Awards 2021

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June, 2021

John Perry, owner of two Agito systems helped bring a new level of creativity during the 2021 BET Awards using AGITO Trax.[15][16]

Pokémon Youth Futsal Cup promotional shoot

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July, 2021

Director Lee Chaney, James Davis ACO from Motion 24 and cinematographer Andreas Neo joined forces to film the new England Football commercial promoting the next Pokémon Youth Futsal Cup competition using AGITO.[17]

MTV Video Music Awards 2021

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September, 2021

Multiple AGITO Trax systems were used by John Pry and Jitacam at the MTV Video Music Awards.[18][19]

AGITO Trax used on the Adele One Night Only TV Special

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November, 2021

AGITO Sports and Trax was used for the main camera during the live Adele One Night Only TV Special.[20][21]

NBC’s That's My Jam

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January 2022

Three remote AGITO dolly system were used for NBC's That's My Jam by Jitacam.[22]

94th Academy Awards

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March, 2022

AGITO Magtrax was used as the main camera at the 94th Academy Awards ceronomy. [23][24]

AGITO Sports Drive-End
AGITO Sports Drive-End
AGITO Trax Drive-end
AGITO Trax Drive-end

Awards

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Definition's Tech Innovation Awards 2019 - Movement[25] Motion Impossible Ltd AGITO 2019
Society of Camera Operators Technical Achievement Award[26][27] Motion Impossible Ltd. AGITO 2022

Products

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Modular Dolly Product Lines

Motion Impossible has two different product lines, M-Series and AGITO. M-Series is a non-modular small, scale and cost-effective remote dolly system. AGITO is a fully modular, enabling free-roaming or tracked dolly configurations using different drive-ends.

Both M-Series and AGITO are radio-controlled, whereas the AGITO has a bespoke remote Master Controller for setting up and controlling the AGITO system.

AGITO MagTrax
AGITO MagTrax
AGITO Trax System with ARRI Equipment
AGITO Trax System with ARRI Equipment
AGITO Sports System with ARRI Equipment
AGITO Sports System with ARRI Equipment

The AGITO system is a modular remote dolly whereby users can attach different drive-ends (Sports and Trax Drive-ends). The Sports free-roaming variant allows free navigation without the need pre-determined tracks. Whereas, the Trax Drive-end requires the use of an installed dolly track or rail.

See also

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References

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  1. ^ "Remote Modular Camera Dolly Systems. The AGITO & M-Series". Motion Impossible. Retrieved 2022-01-13.
  2. ^ "Rob Drewett Wildlife Cameraman". Rob Drewett Wildlife Cameraman. Retrieved 2022-08-03.
  3. ^ Motion impossible BuggyCam, retrieved 2022-08-03
  4. ^ "M-Freestyle". Motion Impossible. Retrieved 2022-08-03.
  5. ^ "M-360". Motion Impossible. Retrieved 2022-08-03.
  6. ^ "M-Studio". Motion Impossible. Retrieved 2022-08-03.
  7. ^ "AGITO Sports - The free-roaming remote camera dolly system". Motion Impossible. Retrieved 2022-08-03.
  8. ^ "AGITO Trax - A track based remote camera dolly system". Motion Impossible. Retrieved 2022-08-03.
  9. ^ Williams, Tom (2022-04-04). "Motion Impossible launches AGITO MagTrax". British Cinematographer. Retrieved 2022-08-03.
  10. ^ "Taylor Swift's Folklore shot with AGITO Trax by Jose Antunes - ProVideo Coalition". 2021-01-08. Retrieved 2022-09-22.
  11. ^ "Motion Impossible's Virtual Production Suite gets an Epic MegaGrant by Jose Antunes - ProVideo Coalition". 2021-05-26. Retrieved 2022-09-22.
  12. ^ "Motion Impossible's AGITO Trax Modular Dolly System used for worldwide Global Citizen fundraising event | ProductionHUB". ProductionHUB.com. Retrieved 2022-09-22.
  13. ^ Williams, Denise (2021-10-12). "MOTION IMPOSSIBLE AGITO BRINGS PERFORMANCE-MATCHING MOVEMENT TO GLOBAL CITIZEN LIVE IN LOS ANGELES". Sound & Video Contractor. Retrieved 2022-09-22.
  14. ^ Williams, Tom (2021-06-30). "Motion Impossible's AGITO facilitates shoot for new Jack Savoretti music video". British Cinematographer. Retrieved 2022-09-22.
  15. ^ Williams, Denise (2021-07-07). "John Perry Brings Dynamic Motion to the 2021 BET Awards with the AGITO Trax from Motion Impossible". Sound & Video Contractor. Retrieved 2022-09-22.
  16. ^ "2021 AMERICAN MUSIC AWARDS BRINGS TWO AGITO TRAX SYSTEMS TO THE STAGE | ProductionHUB". ProductionHUB.com. Retrieved 2022-09-22.
  17. ^ Wednesday, Jo Ruddock; July 7; Story, 2021-15:36 Print This. "Motion Impossible's Agito enables speed and safety for Pokémon Youth Futsal Cup promotional shoot". SVG Europe. Retrieved 2022-09-22.{{cite web}}: CS1 maint: numeric names: authors list (link)
  18. ^ "MTV Video Music Awards Relies on Motion Impossible AGITO Systems from JitaCam". Below the Line. 2021-09-24. Retrieved 2022-09-22.
  19. ^ Williams, Denise (2021-07-07). "John Perry Brings Dynamic Motion to the 2021 BET Awards with the AGITO Trax from Motion Impossible". Sound & Video Contractor. Retrieved 2022-09-22.
  20. ^ Williams, Tom (2021-11-18). "AGITO Trax adds to the emotion of Adele One Night Only TV special". British Cinematographer. Retrieved 2022-09-22.
  21. ^ Williams, Denise (2021-11-18). "AGITO Trax used on the Adele One Night Only TV Special". Broadcast Beat - Production Industry Resource. Retrieved 2022-09-22.
  22. ^ Hazlewood, Kirsty (2022-01-26). "NBC's That's My Jam meets production and creativity requirements with Agito dollies". Cinematography World. Retrieved 2022-09-22.
  23. ^ Priestley, Jenny (2022-04-01). "Motion Impossible launches magnetic strip-guided dolly system". TVBEurope. Retrieved 2022-09-22.
  24. ^ "Motion Impossible debuts AGITO MagTrax, new trackless dolly system". NewscastStudio. Retrieved 2022-09-22.
  25. ^ "DEFINITION June 2019". online.bright-publishing.com. Retrieved 2022-08-03.
  26. ^ "Technical Achievement Award". Society of Camera Operators. Retrieved 2022-08-03.
  27. ^ Hazlewood, Kirsty (2022-02-16). "Motion Impossible AGITO Dolly and Cinema Devices Ergorig win SOC Technical Achievment award". Cinematography World. Retrieved 2022-09-22.
  28. ^ "Motion Impossible debuts AGITO MagTrax, new trackless dolly system". NewscastStudio. Retrieved 2022-09-22.
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