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Draft:La Casa de Carlota

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Intro  to La Casa De Carlota

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La Casa de Carlota is a distinguished design studio founded in 2013 by José María Batalla in the city of Barcelona. The studio has expanded its horizons, establishing additional offices in Medellín, Sevilla, and Lima.[1]

What sets La Casa de Carlota apart is that it "integrates a design studio and a professional communication agency and employs people with Down’s syndrome or autism." [2]The studio actively employs a diverse team of artists, including individuals with and without intellectual disabilities. This unique blend of perspectives fosters an environment that enhances creativity and originality.  

History

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In 2014, José María Batalla created La Casa de Carlota inspired by a desire to “start changing the world”[1]. Recognizing the potential for collaboration, he joined forces with specialized professionals, each bringing their unique skills and expertise. Together, they established La Casa de Carlota, an initiative aimed at making a significant positive impact on their local community. Their vision was to foster inclusivity and support for people with Down's syndrome, autism and intellectual disabilities. Transforming lives and inspiring others to take action as well. Their reputation has led them to multiple awards, and news coverage from multiple countries.

Philosophy and Design Approach

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La Casa de Carlota is a Spanish communications agency that incorporates social and environmental consciousness into its business practices. The agency leverages the power of creative design to enhance brand relevance and competitiveness. By prioritizing empathy and ethical considerations in their design processes, La Casa de Carlota aims to inspire a more compassionate and socially responsible approach within the business community. Their work demonstrates a commitment to using design as a tool for positive social change.

La Casa De Carlota's designs are known for their unique and creative approach. They combine traditional design elements, such as hand-drawn illustrations and classic patterns, with digital techniques, typography, and bold colours. This approach results in a distinctive visual style that blends traditional and modern aesthetics.

Notable projects

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Sodexo

La Casa de Carlota was commissioned by Sodexo, a multinational food service and facilities management company, to create a poster for International Women's Day. Sodexo's goal for the event was to raise awareness about the gender gap in leadership positions within both the public and private sectors.

Ecolaf

A Spanish fashion brand known for producing sustainable clothing from recycled materials. This partnership aligns with the core values of both companies, emphasizing "environmentally-sustainable collaboration based on human and social values"[3]. The initiative focuses on eco-friendly manufacturing, ethical labour practices, and promoting responsible consumerism. By prioritizing sustainability and social responsibility, their collaboration aims to contribute to community engagement and challenge traditional industry practices.

Awards

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Became one of the best social initiatives of 2014 (Forética)

Selected as a corporate company (La Caixa 2015)

Laus Design Awards in 2014 and 2015

International Corresponsables Foundation Award for the Best Social Project 2016

European Design Award 2017 (European Design Institute)

Company with Aura 2016 and 2017

Premi Citat de Barcelona for the best project with social Impact 2016

Speakers at the Blanc Festival 2016

Speakers at the CdeC 2017

Video report on Playground 600,000 views

Video of the week on "The Guardian"

Report and cover of "Curiosity" (The Wall Street Journal)

TED EAFIT University 2018

IDB Innovate Tech Solutions Font Disability Inclusion Inclustech 2018. Washington DC

Conference of Innovation Leaders in Latin America

Conference on Art, Business and Development for People with Learning Disabilities 2019. Hong Kong

Graffica Award 2019

Bronze Award from the Art Directors Club of Europe 2021

Laus Bronze Award 2021

Bronze in Packaging Design in the Pentawards 2022

Plata Premis Impacte 2023 en la categoria "Diseño con Impacto"

Premio Dircom Ramón del Corral 2023 en la categoría de Comunicación Interna "Cuidado de los empleados"

Premio Fundación Randstad en la categoria "Integración laboral de personas con discapacidad"

World Down Syndrome Awards 2023[4]

  1. ^ a b "Barcelona - La Casa de Carlota". La Casa de Carlota. Archived from the original on 2024-04-20. Retrieved 2024-12-11.
  2. ^ Magomedova, Nina; Bastida-Vialcanet, Ramon (2019-10-01). "La Casa de Carlota: A Studio Where the Diversity Wins". Entrepreneurship Education and Pedagogy. 2 (4): 350–362. doi:10.1177/2515127419835699. ISSN 2515-1274.
  3. ^ "La Casa de Carlota". ECOALF. Retrieved 2024-12-11.
  4. ^ López, Anna Badia (2023-11-15). "El estudio de diseño La Casa de Carlota, premiado por Down Syndrome International". The New Barcelona Post (in European Spanish). Retrieved 2024-12-11.