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Draft:KGUR Radio Station

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KGUR Radio Station (KGUR)
  • San Luis Obispo, California
  • United States
Broadcast areaSan Luis Obispo County, California
BrandingKGUR Radio Station - Cuesta College
Programming
FormatCampus radio
Ownership
OwnerCuesta College
97.3/107.9 The Rock, Morro Bay
History
Founded1973
First air date
August 22, 1973 (1973-08-22)
Technical information
ClassA
Links
WebcastListen Live
Websitewww.kgur.net

KGUR Radio Station is a non-commercial, no-playlist, student hosted community college radio station. They are known for playing a variety of diverse genres and opening daily song requests. KGUR is licensed to San Luis Obispo, California.[1] Owned by Cuesta College, the station is hosted by students from its on-campus studio located in the 6100 building. KGUR streams its programming online during the business week and has established a growing social media audience.[2][3]

History

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[4][5][6]

Bob Hartwig

[edit]

[7]

Online streaming

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In 2010, the radio station migrated online where it broadcasted on IBM's Ustream. In 2019, the radio station migrated from Ustream to YouTube, then to Twitch.

Social media

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In 2017, Nessie Lane Atwood became the Program Director and started promotion by making handmade posters and putting them up on the window outside the station.[8][9][10] They got the attention of the students and the college administration, being a fan favorite amongst the school population. [11][12]Soon after, Nessie debuted the radio station onto social media and began gaining a significant online following. KGUR's posts on Instagram have garnered thousands of views, and several followers across all platforms. [13]

Captain Lokknessie

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Nessie's shows became one of the most popular, due to the intricate visuals she would post on her personal Instagram page.[14] Her shows originally consisted of shock-jock material, outlandishly using sarcasm and edgy humor to get a reaction out of the listeners.[15] She was the first to open song requests, having stated that "the only way to get listeners is to help them feel listened to"[16].[17] The combination of the flashy posters, the edgy content, and her creative DJ persona Captain Lokknessie, an undead sailor captain, her shows skyrocketed into internet notoriety.[18]

Over time, her style shifted from the dark sailor captain to a DJ being held hostage by a computer, and eerie concept where she has become a computer program forced to play songs chosen by an algorithm, instead of having a heart and soul to guide the music.[19] This was inspired by vaporwave, Lofi and Frutiger aero, along with the glitch-core aesthetic.[20] In recent years, she has opted for a more calming, chill, laid back style, using an ASMR like voice to entrance the listeners.[21]

References

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  1. ^ "KGUR Radio Station". sites.google.com. Retrieved 2024-12-21.
  2. ^ "Instagram". www.instagram.com. Retrieved 2024-12-21.
  3. ^ "KGUR Radio Station - Contact Us". sites.google.com. Retrieved 2024-12-21.
  4. ^ "Popular broadcast journalism teacher dies". New Times San Luis Obispo. 2005-12-08. Retrieved 2024-12-21.
  5. ^ "KGUR Radio Station - Other Info". sites.google.com. Retrieved 2024-12-21.
  6. ^ "KGUR Radio Station - Other Info". sites.google.com. Retrieved 2024-12-21.
  7. ^ "Popular broadcast journalism teacher dies". New Times San Luis Obispo. 2005-12-08. Retrieved 2024-12-21.
  8. ^ "KGUR Radio Station - Contact Us". sites.google.com. Retrieved 2024-12-21.
  9. ^ "Instagram". www.instagram.com. Retrieved 2024-12-21.
  10. ^ "Instagram". www.instagram.com. Retrieved 2024-12-21.
  11. ^ "Instagram". www.instagram.com. Retrieved 2024-12-21.
  12. ^ "Instagram". www.instagram.com. Retrieved 2024-12-21.
  13. ^ "Instagram". www.instagram.com. Retrieved 2024-12-21.
  14. ^ "Instagram". www.instagram.com. Retrieved 2024-12-21.
  15. ^ "Instagram". www.instagram.com. Retrieved 2024-12-21.
  16. ^ "KGUR Radio Station". sites.google.com. Retrieved 2024-12-21.
  17. ^ KGUR Radio Station - Cuesta College (2024-11-22). KGUR RADIO - Cuesta College Community Supported Radio Station, Who We Are, Why We Do It. Retrieved 2024-12-21 – via YouTube.
  18. ^ "Instagram". www.instagram.com. Retrieved 2024-12-21.
  19. ^ "Instagram". www.instagram.com. Retrieved 2024-12-21.
  20. ^ "Instagram". www.instagram.com. Retrieved 2024-12-21.
  21. ^ "Instagram". www.instagram.com. Retrieved 2024-12-21.