Draft:Jonathan Levav
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Jonathan Levav | |
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| Born | Jonathan Levav January 20, 1975 Jerusalem, Israel |
| Alma mater | Princeton University |
| Scientific career | |
| Fields | Behavioral Economics |
| Institutions | Stanford University, Columbia University |
Jonathan Levav (Born January 20, 1975) is a professor of Marketing at the Stanford Graduate School of Business (GSB). He is a scholar in behavioral economics and consumer decision-making, with research focusing on how cognitive biases, emotions, and social influences shape individual and collective choices. Levav studies consumer behavior and behavioral decision theory. He combines laboratory and field experiments, as well as secondary data analysis, in order to study the factors that influence people's choices and judgments.[1]
Early Life and Education
[edit]Jonathan Levav was born in Jerusalem, Israel, to Dr. Itzhak Levav and Dr. Miriam Meller. He received his Bachelor's degree in Public and International Affairs from Princeton University, where he developed an interest in the intersection of psychology, economics, and decision-making, inspired by the teaching of Daniel Kahneman. He earned a PhD in Marketing from the Fuqua School of Business at Duke University, focusing his dissertation on cognitive and emotional factors influencing purchasing decisions.[2]
Academic Career
[edit]Levav is currently a professor of Marketing at Stanford University's Graduate School of Business, where he has been a faculty member since joining the institution. He is a prominent researcher in behavioral decision theory, studying how psychological and contextual factors influence consumer choices.[3]
Levav’s research has made contributions to the fields of behavioral economics, marketing, and psychology. His work is notable for its empirical focus, as he often conducts experiments to understand the mechanisms driving decision-making. His findings have been influential in both academic circles and practical business applications, helping companies better anticipate and understand consumer behavior. He is the winner of the Hillel Einhorn Young Investigator Award, awarded biennially by the Society for Judgment and Decision-Making.[4]. Prior to joining Stanford he was a member of the faculty at the Columbia Business School.
Levav’s primary research interests include:
- Behavioral Decision Theory: Investigating how individuals make decisions under uncertainty and risk, often relying on cognitive shortcuts and heuristics.
- Consumer Behavior: Exploring how psychological, emotional, and social factors shape consumer preferences and choices.
- Cognitive Biases: Analyzing the impact of mental biases on decision-making processes, especially in economic contexts.
- Social Influence: Studying how group dynamics, social norms, and external pressures affect individual and collective decision-making.
Levav has examined phenomena such as the decision fatigue[5], decoy effect, framing effects[6], and the role of emotion in shaping consumer preferences[7]. His research has provided valuable insights into how subtle contextual changes significantly alter consumer choices.
Selected Publications
[edit]- Evangelidis, Ioannis; Bhatia, Sudeep; Levav, Jonathan; Simonson, Itamar (2024-06-03), "50 Years of Context Effects: Merging the Behavioral and Quantitative Perspectives", Journal of Consumer Research, vol. 51, no. 1, pp. 19–28
- Brucks, Melanie S.; Levav, Jonathan (2024-04-27), "Virtual Communication Curbs Creative Idea Generation", Nature, vol. 605, pp. 108–112
- Danziger, Shai; Levav, Jonathan; Avnaim-Pesso, Liora (2011-04-26), "Extraneous factors in judicial decisions", Proceedings of the National Academy of Sciences, vol. 108, no. 17, pp. 6889–6892
Personal Life
[edit]Jonathan Levav is married to Linor Tal Levav and has two children.[8] He lives in Palo Alto, California.
See Also
[edit]External Links
[edit]- Stanford GSB Faculty Profile
- Selected Publications by Jonathan Levav at researchgate
- Jonathan Levav's talk at TEDx, Rio de la Plata, 2013
References
[edit]- ^ Research Profile of Jonathan Levav
- ^ Levav's Bio at Stanford University's website
- ^ Media coverage of Levav's work
- ^ Einhorn-Hogarth Award Announcement at Journal of Consumer Research
- ^ Danziger, Shai; Levav, Jonathan; Avnaim-Pesso, Liora (Apr 2011). "Extraneous factors in judicial decisions". Proceedings of the National Academy of Sciences. 108 (17): 6889–6892. Bibcode:2011PNAS..108.6889D. doi:10.1073/pnas.1018033108. PMC 3084045. PMID 21482790.
- ^ Catapano, Rhia; Shennib, Fuad; Levav, Jonathan (2023-03-21), "Preference Reversals Between Digital and Physical Goods", Journal of Marketing Research, vol. 59, no. 2, pp. 353–373, doi:10.1177/00222437211065020
- ^ Levav, Jonathan; Reinholtz, Nicholas; Lin, Claire (2012-10-01). "The Effect of Ordering Decisions by Choice-Set Size on Consumer Search". Journal of Consumer Research. 39 (3): 585–599. doi:10.1086/664498. ISSN 0093-5301.
- ^ Marriage record at ancestry.com