Draft:Black Girls In Design
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Black Girls In Design
[edit]Black Girls In Design (BGID) UK CIC is a company, founded in 2021.[1] by Design Director Sandra Adu[2], which aims to provide Black women with the opportunities, education, and a community, to successfully guide them into viable career paths in the design industry.[3]
They host frequent workshops, talks with designers, summer programs, and more through their DesignHER program.[4]
Sandra Adu
[edit]Sandra Adu is a design director, multidisciplinary design educator, and cultural policy researcher based in the UK[5]. Her research explores topics on the experiences and aspirations of Black graphic designers in the Creative Arts Industry[6].
Aud’s goal is to create a more diverse and inclusive industry. As a second-generation immigrant, born to Ghanaian parents[7], she aims to use her knowledge to empower artists from the Global South and many students from underprivileged backgrounds, in the UK, through Black Girls In Design[8].
Sandra Aud has worked with and alongside many Designers and large brands, such as HSBC, Net-A-Porter, REN, L'Artisan Parfumeur, META, JP Morgan, and Puma.
DesignHER
[edit]DesignHER is an initiative that is designed to provide sector knowledge events as a valuable tool to educate, prepare, and position participants for success in the design industry, and to highlight the importance of representation and equal opportunities[9].
The DesignHER Skills program, Summer 2025, is a one-week workshop in London created specifically for young girls ages 15-19. BGID has partnered with Canva to provide young women with the tools, confidence, and community support to thrive.
Each year, 15 young women are chosen to take part in this summer program, being provided with; a one-year free Canva Pro subscription account; a dedicated place to conduct engaging sessions; workshops; and activities with design professionals[10].
Intersectionality
[edit]Intersectionality is a sociological analytical framework for understanding how groups' and individuals' social and political identities result in unique combinations of discrimination and privilege[11].
Black women have historically been at the bottom of the social hierarchy, as feminist movements, such as the women’s suffrage movement, did not address issues of race and further segregated black women – similarly to the civil rights movement and issues on gender[12].
The rights and needs of black women have consistently been overlooked and ignored, causing them to be the least benefitted in modern society. In the creative industry, Black women are paid £20,000 less than white men, despite similar educational levels. While there has been a further 0.2% decrease in black female representation within the industry, according to the 2022 Major Players Survey[13]
BGID’s goals and achievements target not just feminism or racism but intersectionality—uplifting Black women and giving them opportunities to progress further in the Creative Design Industry.
- ^ Sandra Adu (n/a) work history. [Online]. Available from: <https://the-dots.com/users/sandra-adu- 547866> [Accessed 07/01/2025].
- ^ FLOLondon (2023) In conversation with Sandra Adu. [Online]. Available from: <https://www.flolondon.co.uk/all-posts/in-conversation-with-sandra-adu> [Accessed 07/01/2025].
- ^ BGID (2024) Home. [Online]. Available from: <https://www.blackgirlsindesign.com/> [Accessed 06/01/2025].
- ^ BGID (2024) DesignHER. [Online]. Available from: <https://www.blackgirlsindesign.com/designher> [Accessed 06/01/2025].
- ^ FLOLondon (2023) In conversation with Sandra Adu. [Online]. Available from: <https://www.flolondon.co.uk/all-posts/in-conversation-with-sandra-adu> [Accessed 07/01/2025].
- ^ Sandra Adu (n/a) About me. [Online]. Available from: <https://the-dots.com/users/sandra-adu-547866> [Accessed 07/01/2025].
- ^ FLOLondon (2023) In conversation with Sandra Adu. [Online]. Available from: <https://www.flolondon.co.uk/all-posts/in-conversation-with-sandra-adu> [Accessed 07/01/2025].
- ^ FLOLondon (2023) In conversation with Sandra Adu. [Online]. Available from: <https://www.flolondon.co.uk/all-posts/in-conversation-with-sandra-adu> [Accessed 07/01/2025].
- ^ BGID (2024) DesignHER. [Online]. Available from: <https://www.blackgirlsindesign.com/designher> [Accessed 06/01/2025].
- ^ BGID (2024) Blackgirlsindesignuk. [Online]. Available from: <https://www.instagram.com/p/C5p3ACTon1u/?igsh=MXJ1dW4zc3d1ZWNhdg==> [Accessed 07/01/2025].
- ^ Wikipedia (2024) Intersectionality. [Online]. Available from: <https://en.wikipedia.org/wiki/Intersectionality#:~:text=Intersectionality%20is%20a%20sociological%20 analytical,combinations%20of%20discrimination%20and%20privilege.> [Accessed 07/01/2025].
- ^ By Amalfi Parker Elder, Esq. and Patrice Tillery (2024) Black Women, a History of Creating Our Own Spaces. [Online]. Available from: <https://bwjp.org/black-women-a-history-of-creating-our-own- spaces/#:~:text=Black%20women%20have%20historically%20been,%3A%20the%20civil%20rights%20 movement).> [Accessed 07/01/2025].
- ^ Nicola Kemp (2024) Chloe Davies launches It Takes A Village Collective. [Online]. Available from: <https://www.creativebrief.com/bite/voices/chloe-davies-launches-it-takes-village- collective#:~:text=According%20to%20the%202022%20Major,female%20representation%20within%20t he%20industry.> [Accessed 07/01/2025].