Babila Spagnolo

Babila Spagnolo (born in Milan, 1977) is an Italian entrepreneur, CEO, and art director of Layla Cosmetics, a historical company in the beauty industry, founded in Milan in 1936. She represents the third generation leading the brand, combining family tradition with significant innovations that have made the company a landmark for excellence and creativity in the Italian beauty industry.^[1] As a fashion and makeup enthusiast, Babila transformed these interests into a successful career by blending tradition, technological innovation, and modern communication.^[2]

Biography and Education

Babila Spagnolo grew up in Milan and completed her International Baccalaureate (IB) diploma. After two years of psychology studies, she dropped out of university to start a long training path within her family’s company, founded by her grandfather, Emanuele Rossetti. Starting with humble roles in the warehouse, production, and order management, she gained in-depth knowledge of every aspect of the business. During this time she met Alessandro Di Fuccia, an expert cosmetologist and current head of research and development at Layla Cosmetics, who became her husband and professional partner. After 12 years as Export Manager and 5 years as Italy Sales Director, Babila takes over as CEO in 2019. ^[3]^[4]

Career

Career at Layla Cosmetics

As CEO, Babila Spagnolo has led Layla Cosmetics towards an era of innovation and growth. Under her leadership, the company expanded its product range to include skincare and opened the Layla Store in the Brera district of Milan, a space that combines retail and high-quality beauty treatments. She also introduced strategic collaborations with unconventional influencers, such as Rocco Siffredi, Fedez, and Tommaso Zorzi, standing out for a bold and original communication style.^[5]

During the COVID-19 pandemic, she launched the #restaacasaconlayla initiative, offering free online makeup and nail art courses. Her daily social media live sessions built a strong connection with customers, making Layla Cosmetics one of the few brands to successfully reinvent itself during a global crisis.^[6]

In 2022, Layla Cosmetics was recognized as a "Historic Brand of National Interest”, an important milestone that celebrates over 50 years of the company's history.^[7]

Other Roles

In 2021, Babila was nominated President of the "Gruppo Cosmetici per l’Estetica," an organization that encloses 84 companies in the professional beauty industry, promoting their growth and representing their interests. This position was previously held by Fabio Berchi, CEO of Sifarma.^[8]

Vision and Innovation

Babila has revolutionized the brand’s language, making it inclusive and accessible, with a focus on authenticity and diversity. Under her leadership, Layla has introduced over 2,500 products produced in its Milanese labs, maintaining a commitment to quality, craftsmanship, and innovation. The brand's mission remains twofold: offering excellent products while promoting values of solidarity and mental and physical well-being.^[9]

Women's empowerment

Babila Spagnolo is the second woman to lead Layla Cosmetics, succeeding her mother Emma Rossetti. Under her leadership, the brand has continued to firmly uphold the value of women's empowerment, a principle that has always characterized the company's philosophy.^[10]

Layla Cosmetics stands out for its innovative and unconventional communication, far from the traditional ways of promoting beauty products, which often point to idealized images of perfect and unattainable models. The brand promotes authentic and natural beauty. It targets real, “normal” and beautiful women, using natural images. The goal is to communicate a message of empowerment: anyone can be a model, and Layla makeup is for everyone. This inclusive and transparent approach celebrates beauty in its freest and most spontaneous form, which Layla calls #freevola. Tying the brand to empowerment initiatives is nothing more than coming together to achieve a common goal: the freedom to be and become what you want.^[11]

Starting from the 2024/2025 season, Layla Cosmetics has become the main sponsor of the Diavoli Rosa women's volleyball team. This partnership is based on the message of empowerment encapsulated in the motto “Freevola,” which embodies the idea of freedom, courage, and the ability to soar to new heights. Through this partnership, Layla reinforces its commitment to supporting women in sports, promoting values such as determination, authenticity and teamwork, perfectly in line with its inclusive and disruptive philosophy.^[12]

Awards and Recognition

She was included in Forbes Italy's Top 100 Italian Managers in 2022 for her visionary and innovative approach.^[13]
Layla Cosmetics was added to the Registry of Historic Brands of National Interest, recognizing the brand's historical and cultural significance.^[14]^[15]

Personal Life

Babila Spagnolo is married to Alessandro Di Fuccia, head of research and development at Layla Cosmetics. The couple shares a common vision of innovation and growth, contributing to the company’s success through a combination of technical and strategic expertise.^[16]

References

^ "About". LAYLA Cosmetics (in Italian). Retrieved 2024-12-10.
^ Burda Style Italia (2021-12-03). Babila Spagnolo: un'imprenditrice di successo!. Retrieved 2024-12-10 – via YouTube.
^ "About". LAYLA Cosmetics (in Italian). Retrieved 2024-12-10.
^ Oliva, Simona (2020-11-17). "Intervista a Babila Spagnolo: l'anima di Layla Cosmetics". Beauty Generations - Beauty Blog Italiano multi generazione (in Italian). Retrieved 2024-12-10.
^ Dansi, Lisa (2022-06-02). "Layla Cosmetics, una storia di amore e di colore". Cosmopolo. Retrieved 2024-12-10.
^ "Speaker Babila Spagnolo - CEO, Layla Cosmetics". www.classagora.it. Retrieved 2024-12-10.
^ "L'eccellenza italiana del marchio storico Layla Cosmetics: intervista a Babila Spagnolo CEO e nipote del fondatore - 5 Stars Elite Magazine" (in Italian). 2024-03-15. Retrieved 2024-12-10.
^ "Spagnolo a capo del Gruppo Cosmetici per l'Estetica - Beauty Pambianconews". beauty.pambianconews.com (in Italian). Retrieved 2024-12-10.
^ "L'eccellenza italiana del marchio storico Layla Cosmetics: intervista a Babila Spagnolo CEO e nipote del fondatore - 5 Stars Elite Magazine" (in Italian). 2024-03-15. Retrieved 2024-12-10.
^ "Babila Spagnolo: "Da tre generazioni lavoriamo perché il make up sia di tutti"". www.tgcom24.mediaset.it (in Italian). Retrieved 2024-12-10.
^ "Layla Cosmetics, quando la bellezza gioca fuori dagli schemi". Touchpoint News (in Italian). 2020-11-19. Retrieved 2024-12-10.
^ "Layla Cosmetics è main sponsor del settore femminile". www.diavolirosa.com (in Italian). Retrieved 2024-12-10.
^ "La lista dei 100 manager di Forbes Italia nel 2022". Forbes Italia (in Italian). Retrieved 2024-12-10.
^ "DGPI-UIBM - Ricerca". www.uibm.gov.it. Retrieved 2024-12-10.
^ "L'eccellenza italiana del marchio storico Layla Cosmetics: intervista a Babila Spagnolo CEO e nipote del fondatore - 5 Stars Elite Magazine" (in Italian). 2024-03-15. Retrieved 2024-12-10.
^ Oliva, Simona (2020-11-17). "Intervista a Babila Spagnolo: l'anima di Layla Cosmetics". Beauty Generations - Beauty Blog Italiano multi generazione (in Italian). Retrieved 2024-12-10.

Draft article not currently submitted for review.

This is a draft Articles for creation (AfC) submission. It is not currently pending review. While there are no deadlines, abandoned drafts may be deleted after six months. To edit the draft click on the "Edit" tab at the top of the window.

To be accepted, a draft should:

Show the subject qualifies for a Wikipedia article by using multiple sources that meet four criteria. The sources should be (1) reliable (2) secondary (3) independent of the subject (4) talk about the subject in some depth. For some topics, there are alternative criteria.
Be written from a neutral point of view
Respect copyright and do not plagiarize. Do not copy-paste.

It is strongly discouraged to write about yourself, your business or employer. If you do so, you must declare it.

Where to get help

If you need help editing or submitting your draft, please ask us a question at the AfC Help Desk or get live help from experienced editors. These venues are only for help with editing and the submission process, not to get reviews.
If you need feedback on your draft, or if the review is taking a lot of time, you can try asking for help on the talk page of a relevant WikiProject. Some WikiProjects are more active than others so a speedy reply is not guaranteed.

How to improve a draft

Wikipedia:Contributing to Wikipedia – a basic overview on how to edit Wikipedia.
Help:Wikitext – how to use the markup
Help:Referencing for beginners – how to include references
Wikipedia:Article development – how to develop your article
Wikipedia:Writing better articles – how to improve your article
Wikipedia:Verifiability – make sure your article includes reliable third-party sources

You can also browse Wikipedia:Featured articles and Wikipedia:Good articles to find examples of Wikipedia's best writing on topics similar to your proposed article.

Improving your odds of a speedy review

To improve your odds of a faster review, tag your draft with relevant WikiProject tags using the button below. This will let reviewers know a new draft has been submitted in their area of interest. For instance, if you wrote about a female astronomer, you would want to add the Biography, Astronomy, and Women scientists tags.

Add tags to your draft

Editor resources

Easy tools: Citation bot (help) | Advanced: Fix bare URLs

Last edited by Kahtar (talk | contribs) 3 seconds ago. (Update)

Submit the draft for review!

[1] "About". LAYLA Cosmetics (in Italian). Retrieved 2024-12-10.

[2] Burda Style Italia (2021-12-03). Babila Spagnolo: un'imprenditrice di successo!. Retrieved 2024-12-10 – via YouTube.

[3] "About". LAYLA Cosmetics (in Italian). Retrieved 2024-12-10.

[4] Oliva, Simona (2020-11-17). "Intervista a Babila Spagnolo: l'anima di Layla Cosmetics". Beauty Generations - Beauty Blog Italiano multi generazione (in Italian). Retrieved 2024-12-10.

[5] Dansi, Lisa (2022-06-02). "Layla Cosmetics, una storia di amore e di colore". Cosmopolo. Retrieved 2024-12-10.

[6] "Speaker Babila Spagnolo - CEO, Layla Cosmetics". www.classagora.it. Retrieved 2024-12-10.

[7] "L'eccellenza italiana del marchio storico Layla Cosmetics: intervista a Babila Spagnolo CEO e nipote del fondatore - 5 Stars Elite Magazine" (in Italian). 2024-03-15. Retrieved 2024-12-10.

[8] "Spagnolo a capo del Gruppo Cosmetici per l'Estetica - Beauty Pambianconews". beauty.pambianconews.com (in Italian). Retrieved 2024-12-10.

[9] "L'eccellenza italiana del marchio storico Layla Cosmetics: intervista a Babila Spagnolo CEO e nipote del fondatore - 5 Stars Elite Magazine" (in Italian). 2024-03-15. Retrieved 2024-12-10.

[10] "Babila Spagnolo: "Da tre generazioni lavoriamo perché il make up sia di tutti"". www.tgcom24.mediaset.it (in Italian). Retrieved 2024-12-10.

[11] "Layla Cosmetics, quando la bellezza gioca fuori dagli schemi". Touchpoint News (in Italian). 2020-11-19. Retrieved 2024-12-10.

[12] "Layla Cosmetics è main sponsor del settore femminile". www.diavolirosa.com (in Italian). Retrieved 2024-12-10.

[13] "La lista dei 100 manager di Forbes Italia nel 2022". Forbes Italia (in Italian). Retrieved 2024-12-10.

[14] "DGPI-UIBM - Ricerca". www.uibm.gov.it. Retrieved 2024-12-10.

[15] "L'eccellenza italiana del marchio storico Layla Cosmetics: intervista a Babila Spagnolo CEO e nipote del fondatore - 5 Stars Elite Magazine" (in Italian). 2024-03-15. Retrieved 2024-12-10.

[16] Oliva, Simona (2020-11-17). "Intervista a Babila Spagnolo: l'anima di Layla Cosmetics". Beauty Generations - Beauty Blog Italiano multi generazione (in Italian). Retrieved 2024-12-10.

[1]

[2]

[3]

[4]

[5]

[6]

[7]

[8]

[9]

[10]

[11]

[12]

[13]

[14]

[15]

[16]